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Skill Corp

Product Marketing Manager (B2B SaaS)

Skill Corp, Boston, Massachusetts, us, 02298

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Overview

Placement Type:

Permanent

Salary:

$160,000-180,000 Salary

Start Date:

01.26.2026

* This is a direct hire, remote position in EST or CST

Summary

Our client is hiring a Product Marketing Manager to shape the messaging, positioning, and go-to-market strategy for their Enterprise and Regulatory Solutions portfolio. B2B SaaS experience is required.

In this role, you'll develop deep customer and market understanding-analyzing buyer needs, regulatory pressures, and enterprise decision-making dynamics-to define compelling narratives that differentiate their solutions. You'll become the voice of the customer, ensuring their challenges and priorities are reflected in messaging, content, and go-to-market execution. This is an individual contributor role with no direct reports. You will collaborate cross-functionally and influence marketing and commercial priorities across the region.

You'll own the creation of high-impact content-including blog articles, whitepapers, case studies, and sales collateral-that educates the market, fuels demand, and positions the company as a trusted thought leader. This role balances strategic storytelling with hands-on content creation and requires strong collaboration across product, sales, enablement, and global marketing teams.

You will develop compelling messaging and positioning grounded in customer and market insights, and translate those into go-to-market strategies, thought leadership, and sales enablement content. You'll create and orchestrate impactful materials-such as whitepapers, blog articles, case studies, and presentations-that bring their value propositions to life for enterprise and regulatory buyers. Working closely with commercial teams and global marketing, you'll ensure their solutions are clearly differentiated in the market, resonate with customer priorities, and contribute to pipeline growth and brand leadership.

Responsibilities:

Develop and execute product marketing strategies

Define the positioning, messaging, and value propositions

Conduct market research and competitive analysis to uncover customer needs, regulatory drivers, and growth opportunities

Partner with subject matter experts to translate solution capabilities into clear business outcomes for enterprise and regulatory buyers

Build and execute go-to-market strategies that drive awareness, adoption, and revenue growth

Create compelling thought leadership and content

Own the creation of high-impact content including blog articles, whitepapers, case studies, sales collateral, and presentations

Partner with subject matter experts, customers, and design teams to ensure content is accurate, engaging, and visually impactful

Elevate their thought leadership by developing narratives that resonate with enterprise and regulatory stakeholders

Champion customer and market insights

Act as the voice of the customer, conducting research, interviews, and analysis to understand buyer personas, pain points, and decision-making processes

Translate insights into actionable recommendations for messaging, content, and product strategy

Share findings across the organization to strengthen customer centricity and competitive positioning.

Enable growth through demand generation alignment

Partner with the Growth Marketing team to ensure messaging and positioning fuel effective demand generation

Align content and campaigns to target personas, regulatory priorities, and enterprise buyer needs

Monitor campaign performance and optimize messaging to improve engagement, conversion, and pipeline impact.

Qualifications:

Bachelor's degree in marketing, business, or a related field (Master's degree preferred)

Proven experience (8+ years) in product marketing experience in the B2B SaaS space

Strong understanding of product marketing principles, including market analysis, product positioning, and messaging

Proven experience in product marketing with a focus on messaging, positioning, and go-to-market execution

Exceptional storytelling and writing skills with the ability to craft compelling content such as blog articles, whitepapers, case studies, and sales collateral that resonate with enterprise and regulatory audiences.

Strong customer orientation - skilled at conducting customer research, building personas, and translating insights into differentiated messaging and campaigns

Strategic thinker with executional rigor, able to balance high-level positioning with hands-on content creation and campaign support

Strong cross-functional collaborator, able to partner with product management, growth marketing, sales, and subject matter experts to ensure alignment and impact

Analytical mindset with experience leveraging market intelligence, customer insights, and campaign performance data to refine messaging and GTM strategies

Excellent communication and presentation skills with the ability to influence stakeholders and enable sales teams

Project management skills, with the ability to manage multiple initiatives, meet deadlines, and deliver high-quality assets in a fast-paced environment

Proficiency in using marketing tools and platforms for campaign tracking and reporting, such as SalesForce, PowerBI, Pardot, Asana

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The target hiring compensation range for this role is $160k - $180k. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.