ICONMA is hiring: Media Coordinator / Specialist - Owned & Operated Media in New

Our Client, a Mass Media and Entertainment company, is looking for a Media Coordinator / Specialist - Owned & Operated Media for their New York, NY/Hybrid location.

Responsibilities:

• Serve as a primary point of contact for implementation across Client USN O&O media inventory.
• Execute daily and weekly promotional priorities with a focus on accurate log scheduling and timely delivery.
• Set up campaigns in linear and digital scheduling systems, ensuring alignment with strategic goals.
• Traffic digital video and display creatives using platforms such as Google Ad Manager, Freewheel, and Campaign Manager, ensuring proper placement across inventory.
• Monitor campaign performance and conduct data analysis for both linear and digital media efforts.
• Assist in building custom audience targets using data sources such as Nielsen and 1st/3rd party analytics.
• Resolve discrepancy reports from the Broadcast Center regarding promos, including during off-hours as part of an on-call rotation.
• Collaborate with Marketing, Media Logistics, Digital Agencies, and Commercial Operations to ensure network strategies are followed and troubleshoot technical issues as needed.
• Produce ad hoc reports and support additional duties as assigned.
• The O&O Media Team is responsible for the strategic execution of promotional content across Client's owned and operated linear and digital platforms.
• Our purpose is to ensure that strategic media plans are flawlessly implemented, leveraging data and technology to deliver the right message to the right audience at the right time.

Requirements:

• Broadcast Log Scheduling & Media Operations Interest or Experience: This role is deeply rooted in the execution of promos across linear/digital platforms, which requires solid time management skills, prioritization, detail oriented.
• Digital Trafficking & Platform Experience: Candidates manage placements across Client's digital platforms.
• Data Analysis & Audience Targeting: The role involves monitoring campaign performance and building audience targets using proprietary programs.
• Familiarity with building custom audiences.
• Understanding how linear and digital media complement each other in a cross-platform promotional strategy.
• Prior work in a TV network, or media agency environment, especially with promotional scheduling.
• Highly motivated individual who takes initiative and has a positive demeanor.
• Exceptional attention to detail and accuracy in scheduling and trafficking tasks.
• Proven ability to prioritize and manage multiple tasks in a fast-paced, deadline-driven environment.
• Strong written and verbal communication skills, with the ability to interface effectively across various departments and levels of the organization.
• Comfortable working independently and collaboratively, with a proactive approach to problem-solving.
• Familiarity with media systems and platforms such as Google Ad Manager, Freewheel, and Nielsen tools.
• Also excellent working knowledge of Outlook, Excel, PowerPoint.
• Must have completed a Bachelors Degree in Communications/Advertising or a related field.
• Cross-Platform Promo Campaign Execution
• Audience Targeting Initiatives
• Digital Trafficking & Creative Management
• Performance Reporting & Optimization
• On-Call Discrepancy Resolution
• Familiarity with media systems and platforms such as Google Ad Manager, Freewheel, and Nielsen tools. Also excellent working knowledge of Outlook, Excel, PowerPoint.
• Years experience: 1-2+ years of experience within Communications/Advertising.
• Strong relationship with numbers
• Interest in media
• Fearlessness to ask questions

Why Should You Apply?

• Health Benefits
• Referral Program
• Excellent growth and advancement opportunities

As an equal opportunity employer, ICONMA provides an employment environment that supports and encourages the abilities of all persons without regard to race, color, religion, gender, sexual orientation, gender identity or express, ethnicity, national origin, age, disability status, political affiliation, genetics, marital status, protected veteran status, or any other characteristic protected by federal, state, or local laws.