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Digital Content Producer Job at Nexstar Broadcasting in San Angelo

Nexstar Broadcasting, San Angelo, TX, US, 76902

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The Digital News Producer is responsible for creating, publishing, and optimizing news content across all digital platforms — including website, mobile apps, CTV/OTT channels, and social media. This role requires strong news judgment, visual storytelling, quick turnaround, and a digital-first mindset. The ideal candidate can write, shoot, edit, and publish content independently while also working collaboratively with the newsroom.

  • Key Responsibilities

  • Write, edit, and publish news articles, breaking news alerts, live updates, and feature content for web and mobile.

  • Shoot and edit photos and video for digital and social platforms.

  • Upload and manage video clips, livestreams, and OTT/CTV programming using newsroom CMS and video platforms.

  • Produce short and long-form video content using Adobe Premiere, Photoshop, Audition, Canva, or similar tools.

  • Appear on camera for explainers, digital hits, interviews, or live social segments when needed.

  • Create engaging headlines, push alerts, and metadata optimized for SEO and social performance.

  • Monitor scanners, social feeds, and wires for breaking news and emerging content opportunities.

  • Collaborate with broadcast producers, reporters, and photographers to convert on-air content into digital-first stories.

  • Execute social media strategy by posting and scheduling content across Facebook, X/Twitter, Instagram, YouTube, TikTok, and others.

  • Track performance using analytics tools (Adobe/Google Analytics, Chartbeat, CrowdTangle) and adjust strategy accordingly.

  • Ensure all content meets journalistic, legal, and ethical standards.

  • Qualifications

  • Bachelor’s degree in Journalism, Digital Media, Communications, or equivalent newsroom experience.

  • Strong writing, spelling, and AP Style proficiency.

  • Familiarity with CMS platforms (e.g., WordPress, Arc, Bitcentral, Lakana, Clickability).

  • Proficient in shooting and editing both photos and video using DSLR, mobile, or ENG equipment.

  • Strong understanding of SEO, social media strategy, and audience behavior.

  • Ability to multitask and thrive in a deadline-driven environment.

  • Flexible schedule — must be able to work nights, weekends, and holidays as news demands.

  • Preferred Skills

  • Confident on-camera presence and/or hosting ability.

  • Fluent in Adobe Creative Suite (Premiere, Audition, Photoshop) and Canva.

  • Experience with livestreaming, OTT/CTV publishing, and YouTube optimization.

  • Bilingual (English/Spanish) strongly preferred.

  • Interest in visual formats — reels, explainers, graphics, or interactive storytelling.

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.

EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

In Summary: The Digital News Producer is responsible for creating, publishing, and optimizing news content across all digital platforms . This role requires strong news judgment, visual storytelling, quick turnaround, and a digital-first mindset . The ideal candidate can write, shoot, edit, and publish content independently while also working collaboratively with the newsroom . En Español: El Producidor de Noticias Digitales es responsable de crear, publicar y optimizar el contenido de noticias en todas las plataformas digitales incluyendo sitios web, aplicaciones móviles, canales CTV/OTT y redes sociales. Este papel requiere un fuerte juicio sobre la noticia, narración visual, respuesta rápida y una mentalidad digital-primera. El candidato ideal puede escribir, grabar, editar y publicar contenidos independientemente mientras trabaja en colaboración con la sala de redacción. Responsabilidades clave Escribe, edite y publique artículos de noticias, actualizaciones en vivo y contenido para Web y móvil. Seguir el rendimiento utilizando herramientas analíticas (Adobe/Google Analytics, Chartbeat, CrowdTangle) y ajustar la estrategia en consecuencia. Asegúrese de que todo el contenido cumpla con los estándares periodísticos, legales y éticos. Calificaciones Licenciatura en Periodismo, Medios Digitales, Comunicaciones o experiencia equivalente en sala de redacción. Fortes conocimientos sobre escritura, ortografía y estilo AP. Familiarización con las plataformas CMS (por ejemplo, WordPress, Arc, Bitcentral, BitCentral, Clickability). Proficiente en grabar y editar fotografías y videos usando equipos DSLR, móviles o ENG. Conocimiento sólido del SEO, estrategia de medios sociales y comportamiento de audiencia. Habilidad para multitarea y prosperar en un entorno impulsado por Internet. Flexible debe ser capaz de trabajar durante las noches, fines de semana y días festivos como demandas. Nexstar es el mayor grupo de radiodifusión local en Estados Unidos, compuesto por afiliados a las principales redes, con 200 estaciones propietarias o asociadas en 116 mercados estadounidenses que alcanzan 220 millones de personas. Sus propiedades nacionales incluyen The CW, la quinta red principal de transmisión de América, NewsNation, nuestra red nacional de noticias que proporciona News for All America, las populares cadenas multicast de entretenimiento Antenna TV y Rewind TV, y una participación del 31,3% en TV Food Network.