Logo
Atak Interactive

AEO + Marketing Strategy Lead

Atak Interactive, New York, New York, United States

Save Job

ATAK Interactive is looking for an

AEO + Marketing Strategy Lead

— a forward-thinking strategist who understands that search marketing is evolving beyond keywords, clicks, and rankings. This role is for someone who can architect

modern lead generation ecosystems

that combine

AI Engine Optimization (AEO) ,

SEO , and

Paid Media

into a unified growth strategy. You’ll help clients show up in

AI-driven search experiences

(ChatGPT, Gemini, Perplexity, Copilot, etc.), dominate their niches through

authority-based content and structure , and capture demand across the entire digital journey. You’ll lead clients through the next generation of inbound growth — where

visibility in AI answers, search engines, and social platforms

all work together to drive qualified leads and measurable pipeline. Key Responsibilities

Strategic Leadership Develop

integrated marketing strategies

across

AEO, SEO, and Paid Media

that drive inbound lead generation and long-term visibility. Design frameworks that align

organic search, AI-driven discovery, and paid acquisition

into one seamless funnel. Educate and guide clients on how

AI changes discovery

— and how structured content, authority signals, and entity optimization improve visibility across AI platforms. Create modern

lead generation playbooks

that map content, targeting, and automation strategies to each stage of the buyer journey. Lead internal and client strategy sessions that connect marketing performance with business outcomes. AEO + SEO Innovation Build strategies that increase brand presence across

AI engines and search ecosystems

(Google SGE, ChatGPT, Gemini, Perplexity, Copilot). Integrate

semantic SEO ,

structured data , and

entity mapping

to enhance AI and search visibility. Develop reporting methods for

AI visibility ,

answer citations , and

generative inclusion rates . Stay ahead of emerging trends in

AEO, GEO, and Search Marketing 2.0

— turning insights into actionable client strategies. Demand Generation & Campaign Integration Partner with paid media specialists to align

search, social, and retargeting campaigns

with AEO and SEO goals. Develop

cross-channel demand generation frameworks

that blend brand storytelling with data-driven targeting. Ensure clients’ lead gen funnels are optimized from awareness to conversion — across

Google, Meta, LinkedIn , and AI ecosystems. Guide testing and measurement strategies that connect creative, landing page experience, and AI visibility into one growth narrative. Client Advisory & Communication Serve as the

strategic lead

on key client accounts, translating insights into executive-ready recommendations. Lead workshops on

AI search visibility, lead gen strategy, and performance integration . Deliver strategic reports that blend traditional marketing KPIs (MQLs, CAC, ROAS) with emerging metrics (AI inclusion rate, entity authority lift, share of generative voice). Build long-term partnerships rooted in education, innovation, and measurable growth. Collaboration & Leadership Partner with ATAK’s SEO, Paid Media, and Content teams to build unified client roadmaps. Mentor specialists in AEO strategy, structured data, and AI-driven visibility techniques. Test emerging tools, data layers, and automation workflows that enhance client performance. Qualifications

5+ years experience in

marketing strategy, SEO, or growth leadership , ideally within an agency or consulting environment. Deep understanding of how

AI and generative tools

are transforming

search, visibility, and lead generation . Proven ability to develop multi-channel strategies that blend

SEO, AEO, and Paid Media

to drive qualified leads. Working knowledge of: Google Ads, LinkedIn Ads, Meta Ads Structured data, schema, and Knowledge Graph optimization Analytics tools

(GA4, Looker Studio, Databox, HubSpot, Salesforce) 3+ years experience at a Marketing Agency Analytical, strategic, and creative — able to connect insights from AI and search data to real business impact. Excellent communication and client leadership skills. Why ATAK Interactive

ATAK Interactive is a

RevOps and marketing agency

built on the belief that structure drives growth. Our clients count on us to not just keep up with change — but to

lead it . If you’re the kind of strategist who looks at an AI-generated summary and wonders,

“Why isn’t my client’s brand mentioned here?”

— this is your opportunity to help rewrite the rules of modern marketing.