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Atak Interactive

AEO + Performance Marketing Lead

Atak Interactive, New York, New York, United States

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Description ATAK Interactive is looking for a

AEO & Performance Marketing Lead

to help clients dominate the next frontier of search — combining

AI-powered discovery with traditional SEO and other search engines . This role blends

AI Engine Optimization (AEO) ,

Generative Engine Optimization (GEO) , and traditional performance marketing into one strategic mission: helping brands show up, stand out, and scale in the new world of

search beyond Google . You’ll lead integrated strategies that help businesses rank across

Google Search, ChatGPT, Perplexity, Gemini, Copilot , and other AI-driven interfaces — combining data, content, and performance insights to drive measurable visibility, traffic, and conversions. This is not a maintenance role. It’s a

pioneering position

for someone who’s ready to redefine what performance marketing means in the age of AI. Key Responsibilities

AEO & GEO Strategy Leadership Develop and execute

AI Engine Optimization strategies

that enhance brand presence across

AI search, chatbots, and generative platforms . Map how structured data, entity optimization, and topic authority contribute to

AI answer visibility

and

SERP + GenAI results . Lead the integration of AEO with traditional SEO, Paid Search, and Content strategies. Identify opportunities for

zero-click visibility ,

AI summaries , and

citation inclusion

within AI-powered answers. Guide clients through the transition from keyword-based SEO to

intent- and context-based AEO . Build frameworks to measure

AI visibility, brand mentions, and share of voice across AI tools . Performance Strategy & Innovation Design full-funnel performance strategies across

Paid Search, Paid Social, and Organic , with AEO as a growth driver. Oversee campaigns on Google Ads, LinkedIn Ads, Meta Ads, and Bing — ensuring data and creative complement AEO efforts. Translate analytics and AI insights into actionable campaign optimizations. Experiment with new ranking opportunities across

AI summaries, citations, Knowledge Graphs, and SGE . Collaborate with content and technical teams to ensure websites are

crawlable, structured, and semantically aligned

for AI understanding. Client Leadership & Communication Lead client workshops to educate and align them on

AI-era search strategy . Present insights that merge traditional KPIs (ROAS, CAC, CTR) with

emerging AEO metrics

(visibility in AI answers, generative mentions, SGE placements). Translate complex AI-search data into clear, actionable recommendations for executives. Drive strategic relationships built on experimentation, education, and measurable growth. Analytics, Measurement & Reporting

Create unified reporting dashboards that blend

Paid, Organic, and AI visibility data

using Looker Studio, Databox, or similar tools. Develop proprietary

AEO visibility tracking frameworks

in collaboration with analytics and data partners. Analyze performance trends across traditional and generative platforms to uncover growth opportunities. Leadership & Mentorship

Mentor the ATAK Team to evolve their skills toward

AI-native optimization . Stay at the forefront of industry shifts, tools, and algorithm changes across Google, OpenAI, Anthropic, and others. Identify automation, LLM-prompting, and data-layer opportunities to scale AEO impact. Qualifications

4–6+ years in Performance Marketing, SEO, or Growth Strategy roles, with a proven record of

innovation and adaptation . Deep understanding of

how AI and LLMs change search behavior, ranking models, and content delivery . Experience with or curiosity about

AEO, GEO, and entity-based SEO frameworks . Familiarity with

AI discovery tools

(ChatGPT, Perplexity, Gemini, Copilot, Claude) and how to influence results within them. Analytical thinker who translates insights into narrative — you can explain

how AI sees the web

and how to win inside it. Excellent communication and presentation skills for client-facing strategy delivery. 2+ years of Agency experience is required. Why ATAK Interactive

We’re not chasing the algorithm — we’re

shaping what comes next .

ATAK Interactive is building a team of marketers who see beyond Google, who understand that AI is the new gateway to visibility, and who want to

lead the AEO revolution

for enterprise-level clients.