The Kyle David Group LLC
Digital Marketing Associate
The Kyle David Group LLC, Allentown, Pennsylvania, United States, 18103
Job Description
Role Summary
As KDG's
Digital Marketing Associate , you'll play a key role in bringing marketing initiatives to life across social media, paid advertising, and content creation. This entry-level position is ideal for a creative, data-curious marketer who's eager to gain hands-on experience with modern marketing tools - including
AI-driven content generation, automation platforms, and digital advertising systems .
You'll work closely with the AVP of Design & Marketing and collaborate with the Digital Marketing Lead to execute campaigns that improve visibility, engagement, and measurable ROI for both KDG and client accounts. This is a role for someone excited to experiment, learn quickly, and help modernize how marketing is done at KDG.
Key Responsibilities
Social Media & Content Creation
Plan, draft, and schedule engaging social media content across platforms including LinkedIn, Facebook, and Twitter/X. Use AI tools (such as ChatGPT, Copilot, or Notion AI) to generate and refine captions, articles, and social content variations. Collaborate with designers and external freelancers to produce on-brand visuals, videos, and motion graphics. Monitor social media analytics and community engagement to identify trends and opportunities.
Content Writing & Article Generation
Research and draft blogs, case studies, and landing page content using a mix of original writing and AI-assisted tools. Optimize on-page SEO elements such as titles, meta descriptions, and keyword placement. Coordinate with subject matter experts and freelancers to ensure content accuracy and relevance. Maintain and update content through WordPress or similar CMS platforms.
Paid Advertising & Campaign Support
Assist in the setup and management of digital ad campaigns, including Google Ads and Meta Ads. Conduct keyword and audience research, develop ad copy, and help analyze campaign performance. Support A/B testing for headlines, visuals, and calls-to-action to drive improved conversion rates. Collaborate with the Digital Marketing Lead to test new ad formats and targeting approaches.
AI & Marketing Automation
Explore emerging AI tools that can enhance content creation, campaign performance, or workflow efficiency. Support automation setup in tools such as Zoho Marketing Automation, Google Ads, and Looker Studio. Collect and organize performance data for dashboards and monthly reporting. Identify opportunities to streamline repetitive marketing tasks using automation or AI-based workflows.
Collaboration & Brand Alignment
Ensure all marketing content aligns with KDG's tone, visual identity, and messaging. Participate in brainstorms and planning sessions with marketing, sales, and design teams. Assist in event marketing, email campaigns, and other cross-functional initiatives as needed. Client Marketing Support
Assist in executing marketing deliverables for KDG clients, including social media scheduling, ad campaign setup, and content creation. Collaborate with KDG's Digital Marketing Lead and project managers to ensure client campaigns meet defined goals and deadlines. Support SEO, analytics tracking, and reporting for client accounts using tools such as Google Analytics, Looker Studio, and Zoho Marketing Automation. Help brainstorm creative strategies or campaign ideas that align with each client's brand and target audience. Maintain professionalism and attention to detail when representing KDG in client communications or deliverables. Ideal Candidate Traits
Curious about how AI and automation are reshaping marketing. Strong communicator with excellent writing and organizational skills. Comfortable experimenting, analyzing performance, and iterating quickly. Collaborative, dependable, and open to feedback. Excited by the opportunity to contribute creative ideas in a fast-moving environment.
As KDG's
Digital Marketing Associate , you'll play a key role in bringing marketing initiatives to life across social media, paid advertising, and content creation. This entry-level position is ideal for a creative, data-curious marketer who's eager to gain hands-on experience with modern marketing tools - including
AI-driven content generation, automation platforms, and digital advertising systems .
You'll work closely with the AVP of Design & Marketing and collaborate with the Digital Marketing Lead to execute campaigns that improve visibility, engagement, and measurable ROI for both KDG and client accounts. This is a role for someone excited to experiment, learn quickly, and help modernize how marketing is done at KDG.
Key Responsibilities
Social Media & Content Creation
Plan, draft, and schedule engaging social media content across platforms including LinkedIn, Facebook, and Twitter/X. Use AI tools (such as ChatGPT, Copilot, or Notion AI) to generate and refine captions, articles, and social content variations. Collaborate with designers and external freelancers to produce on-brand visuals, videos, and motion graphics. Monitor social media analytics and community engagement to identify trends and opportunities.
Content Writing & Article Generation
Research and draft blogs, case studies, and landing page content using a mix of original writing and AI-assisted tools. Optimize on-page SEO elements such as titles, meta descriptions, and keyword placement. Coordinate with subject matter experts and freelancers to ensure content accuracy and relevance. Maintain and update content through WordPress or similar CMS platforms.
Paid Advertising & Campaign Support
Assist in the setup and management of digital ad campaigns, including Google Ads and Meta Ads. Conduct keyword and audience research, develop ad copy, and help analyze campaign performance. Support A/B testing for headlines, visuals, and calls-to-action to drive improved conversion rates. Collaborate with the Digital Marketing Lead to test new ad formats and targeting approaches.
AI & Marketing Automation
Explore emerging AI tools that can enhance content creation, campaign performance, or workflow efficiency. Support automation setup in tools such as Zoho Marketing Automation, Google Ads, and Looker Studio. Collect and organize performance data for dashboards and monthly reporting. Identify opportunities to streamline repetitive marketing tasks using automation or AI-based workflows.
Collaboration & Brand Alignment
Ensure all marketing content aligns with KDG's tone, visual identity, and messaging. Participate in brainstorms and planning sessions with marketing, sales, and design teams. Assist in event marketing, email campaigns, and other cross-functional initiatives as needed. Client Marketing Support
Assist in executing marketing deliverables for KDG clients, including social media scheduling, ad campaign setup, and content creation. Collaborate with KDG's Digital Marketing Lead and project managers to ensure client campaigns meet defined goals and deadlines. Support SEO, analytics tracking, and reporting for client accounts using tools such as Google Analytics, Looker Studio, and Zoho Marketing Automation. Help brainstorm creative strategies or campaign ideas that align with each client's brand and target audience. Maintain professionalism and attention to detail when representing KDG in client communications or deliverables. Ideal Candidate Traits
Curious about how AI and automation are reshaping marketing. Strong communicator with excellent writing and organizational skills. Comfortable experimenting, analyzing performance, and iterating quickly. Collaborative, dependable, and open to feedback. Excited by the opportunity to contribute creative ideas in a fast-moving environment.