Regions Bank
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Direct Marketing Program Manager
role at
Regions Bank
Thanks for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career—a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.
Regions is dedicated to protecting private and personally identifiable information you submit. The information will be collected and reviewed by associates, consultants, and vendors of Regions to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements for a minimum of three years. You may review, modify, or update your information by logging into the careers section.
Job Description The Direct Marketing Program Manager provides direct marketing support for the outlined strategy to include development, audience, offer, incentive testing, creative development, and production.
Primary Responsibilities
Leads cross‑functional teams in the execution of integrated marketing campaigns
Acts as a liaison with internal and external partners to provide input and recommendations on marketing campaigns and channels to achieve business objectives
Develops marketing strategies and plans
Manages the review and approval process of all direct marketing campaigns
Leads the quality control process, ensuring that direct marketing creative meets business objectives, test design is followed, and all variable components for printed materials are accurate
Leads and directs internal teams and agencies to ensure flawless execution of direct marketing campaigns
Coordinates and manages the budget and provides recommendations to be more cost efficient
Suggests, recommends, and implements improvements
This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.
Requirements
Bachelor's degree in a related field with four (4) years of experience in marketing
Preferences
Experience in financial services or other highly regulated industry preferred
Experience working with and/or managing agency relationships
Experience with understanding of database and direct marketing principles, including customer segmentation, test/learn strategies and channel design
Skills And Competencies
Ability to challenge current processes in an effort to improve results
Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities
Advanced analytical skills with the ability to interpret data and make data-driven recommendations
Advanced communication, leadership, and project management skills
Advanced problem solving skills
This position may be filled at a higher level depending on the candidate’s qualifications and relevant experience.
Position Type Full time
Compensation Details Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.
The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.
Job Range Target: $63,355.60 USD
Median: $87,530.00 USD
Incentive Pay Plans: This job is not incentive eligible.
Benefits Information Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. The following is a synopsis of the benefits offered by Regions for informational purposes.
Paid Vacation/Sick Time
401K with Company Match
Medical, Dental and Vision Benefits
Disability Benefits
Health Savings Account
Flexible Spending Account
Life Insurance
Parental Leave
Employee Assistance Program
Associate Volunteer Program
Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, please visit
Regions benefits page .
Location Details Regions Center, Birmingham, Alabama
Equal Opportunity Employer/including Disabled/Veterans
Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.
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Direct Marketing Program Manager
role at
Regions Bank
Thanks for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career—a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.
Regions is dedicated to protecting private and personally identifiable information you submit. The information will be collected and reviewed by associates, consultants, and vendors of Regions to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements for a minimum of three years. You may review, modify, or update your information by logging into the careers section.
Job Description The Direct Marketing Program Manager provides direct marketing support for the outlined strategy to include development, audience, offer, incentive testing, creative development, and production.
Primary Responsibilities
Leads cross‑functional teams in the execution of integrated marketing campaigns
Acts as a liaison with internal and external partners to provide input and recommendations on marketing campaigns and channels to achieve business objectives
Develops marketing strategies and plans
Manages the review and approval process of all direct marketing campaigns
Leads the quality control process, ensuring that direct marketing creative meets business objectives, test design is followed, and all variable components for printed materials are accurate
Leads and directs internal teams and agencies to ensure flawless execution of direct marketing campaigns
Coordinates and manages the budget and provides recommendations to be more cost efficient
Suggests, recommends, and implements improvements
This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.
Requirements
Bachelor's degree in a related field with four (4) years of experience in marketing
Preferences
Experience in financial services or other highly regulated industry preferred
Experience working with and/or managing agency relationships
Experience with understanding of database and direct marketing principles, including customer segmentation, test/learn strategies and channel design
Skills And Competencies
Ability to challenge current processes in an effort to improve results
Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities
Advanced analytical skills with the ability to interpret data and make data-driven recommendations
Advanced communication, leadership, and project management skills
Advanced problem solving skills
This position may be filled at a higher level depending on the candidate’s qualifications and relevant experience.
Position Type Full time
Compensation Details Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.
The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.
Job Range Target: $63,355.60 USD
Median: $87,530.00 USD
Incentive Pay Plans: This job is not incentive eligible.
Benefits Information Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. The following is a synopsis of the benefits offered by Regions for informational purposes.
Paid Vacation/Sick Time
401K with Company Match
Medical, Dental and Vision Benefits
Disability Benefits
Health Savings Account
Flexible Spending Account
Life Insurance
Parental Leave
Employee Assistance Program
Associate Volunteer Program
Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, please visit
Regions benefits page .
Location Details Regions Center, Birmingham, Alabama
Equal Opportunity Employer/including Disabled/Veterans
Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.
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