PRÆSIDIAD
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This range is provided by PRÆSIDIAD. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $125,000.00/yr - $140,000.00/yr
ROLE SUMMARY
We are seeking an experienced and strategic-minded Product Marketing to lead the go-to-market strategy, positioning, and promotion of our Perimeter Security Solutions products in the market, including customized solutions for educational institutions, Energy sectors, Data centers, and other sectors. This role will be instrumental in translating technical product features into customer-centric value propositions, driving demand generation, and expanding market share through effective collaboration with cross-functional global teams.
The goal is to enhance product visibility, increase market share, and drive revenue growth through strategic marketing initiatives.
This position reports to: VP of Sales & Marketing
KEY RESPONSIBILITIES (JOB PURPOSE AND OBJECTIVES)
Strategic Product Marketing & Planning
Develop and execute comprehensive product marketing strategies aligned with business objectives and market needs.
Conduct detailed market, customer, and competitor analysis to inform positioning, pricing, and messaging.
Partner with VP of Sales and Engineering to influence product roadmap and innovation.
Go-to-Market Execution
Lead product and offering launches with defined timelines, value propositions, pricing strategies, and marketing campaigns.
Translate complex product features into compelling benefits tailored to target audiences across commercial, institutional, and public sectors.
Work with the Sales team to create sales enablement tools, case studies, and training materials.
Serve as the voice of the customer, particularly within the education and construction sectors, ensuring product alignment with specific safety, regulatory, and budgetary requirements.
Build and manage a Distributor Partner Program to drive acquisition, retention, and share of wallet growth.
Attend trade shows, customer meetings, and industry events to promote solutions and gather market insights.
PERFORMANCE ANALYTICS & CONTINUOUS IMPROVEMENT
Track KPIs to measure campaign and product performance (ROI, lead conversion, customer feedback, profitability).
Use analytics to refine positioning, messaging, and outreach strategies.
Recommend pricing adjustments and marketing optimizations based on performance metrics.
SKILLS & EXPERIENCE
Education, experience and general skills
Bachelor's degree in Marketing, Business, or a related field.
5+ years of experience in product marketing or a similar role within the manufacturing industry, safety/security, or construction-related industries and B2B.
Proven track record of managing product launches, go-to-market campaigns, and cross-functional collaboration.
Experience with CRM and marketing digital tools; automation implementation and ability to measure and report on marketing ROI.
Personal traits, Skills and Abilities
High level of self-confidence
Knowledge of Betafence USA products and solutions and those of the competitors
Good interpersonal and Strong presentation skills
Willingness to travel 20%
Ability to build and maintain client relationships
High degree of self-structure and motivation
Excellent verbal and written communication skills
Strategic thinker with excellent analytical and problem-solving skills.
Strong communication and storytelling ability to articulate value propositions clearly.
Customer-focused mindset with demonstrated ability to work across cultures and teams.
Project management expertise with the ability to juggle multiple initiatives in a fast-paced environment.
High adaptability and self-motivation; comfortable leading and collaborating remotely.
Strategic thinker with excellent analytical and problem-solving skills.
WHY JOIN OUR TEAM?
Grow your skills and expand your qualifications while taking on new challenges and evolving your career within the organization
Thrive in a fast-paced, dynamic environment with strong opportunities for advancement
Represent the company in front of key customers and gain valuable, high-impact experience
Referrals increase your chances of interviewing at PRÆSIDIAD by 2x
#J-18808-Ljbffr
Get AI-powered advice on this job and more exclusive features.
This range is provided by PRÆSIDIAD. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $125,000.00/yr - $140,000.00/yr
ROLE SUMMARY
We are seeking an experienced and strategic-minded Product Marketing to lead the go-to-market strategy, positioning, and promotion of our Perimeter Security Solutions products in the market, including customized solutions for educational institutions, Energy sectors, Data centers, and other sectors. This role will be instrumental in translating technical product features into customer-centric value propositions, driving demand generation, and expanding market share through effective collaboration with cross-functional global teams.
The goal is to enhance product visibility, increase market share, and drive revenue growth through strategic marketing initiatives.
This position reports to: VP of Sales & Marketing
KEY RESPONSIBILITIES (JOB PURPOSE AND OBJECTIVES)
Strategic Product Marketing & Planning
Develop and execute comprehensive product marketing strategies aligned with business objectives and market needs.
Conduct detailed market, customer, and competitor analysis to inform positioning, pricing, and messaging.
Partner with VP of Sales and Engineering to influence product roadmap and innovation.
Go-to-Market Execution
Lead product and offering launches with defined timelines, value propositions, pricing strategies, and marketing campaigns.
Translate complex product features into compelling benefits tailored to target audiences across commercial, institutional, and public sectors.
Work with the Sales team to create sales enablement tools, case studies, and training materials.
Serve as the voice of the customer, particularly within the education and construction sectors, ensuring product alignment with specific safety, regulatory, and budgetary requirements.
Build and manage a Distributor Partner Program to drive acquisition, retention, and share of wallet growth.
Attend trade shows, customer meetings, and industry events to promote solutions and gather market insights.
PERFORMANCE ANALYTICS & CONTINUOUS IMPROVEMENT
Track KPIs to measure campaign and product performance (ROI, lead conversion, customer feedback, profitability).
Use analytics to refine positioning, messaging, and outreach strategies.
Recommend pricing adjustments and marketing optimizations based on performance metrics.
SKILLS & EXPERIENCE
Education, experience and general skills
Bachelor's degree in Marketing, Business, or a related field.
5+ years of experience in product marketing or a similar role within the manufacturing industry, safety/security, or construction-related industries and B2B.
Proven track record of managing product launches, go-to-market campaigns, and cross-functional collaboration.
Experience with CRM and marketing digital tools; automation implementation and ability to measure and report on marketing ROI.
Personal traits, Skills and Abilities
High level of self-confidence
Knowledge of Betafence USA products and solutions and those of the competitors
Good interpersonal and Strong presentation skills
Willingness to travel 20%
Ability to build and maintain client relationships
High degree of self-structure and motivation
Excellent verbal and written communication skills
Strategic thinker with excellent analytical and problem-solving skills.
Strong communication and storytelling ability to articulate value propositions clearly.
Customer-focused mindset with demonstrated ability to work across cultures and teams.
Project management expertise with the ability to juggle multiple initiatives in a fast-paced environment.
High adaptability and self-motivation; comfortable leading and collaborating remotely.
Strategic thinker with excellent analytical and problem-solving skills.
WHY JOIN OUR TEAM?
Grow your skills and expand your qualifications while taking on new challenges and evolving your career within the organization
Thrive in a fast-paced, dynamic environment with strong opportunities for advancement
Represent the company in front of key customers and gain valuable, high-impact experience
Referrals increase your chances of interviewing at PRÆSIDIAD by 2x
#J-18808-Ljbffr