Buyers Products Company
Position Overview
We are seeking an experienced Product Marketing Manager/Product Analyst from a B2B manufacturing background to collaborate closely with our Product Management and Marketing teams. This role combines strategic product analysis with product marketing leadership to drive data-driven product decisions, market positioning, and business growth in the B2B manufacturing sector.
Key Responsibilities Market & Competitive Analysis Assess market competition by reviewing and analyzing the nature and scope of present and future product lines, product specifications, and requirements Develop and maintain comprehensive competitive matrices and pricing analysis in collaboration with analysts and pricing teams Appraise new product ideas and evaluate product line extension opportunities based on market research and performance data Conduct sales performance analysis for mature product lines to identify market-driven opportunities for line extensions, accessories, and packaging solutions tailored to diverse distribution channels Product Strategy & Portfolio Management Determine product pricing strategies and complete operational requirements in conjunction with NPD and pricing teams Manage and prioritize product marketing initiatives to ensure development teams focus on the highest-value tasks and opportunities Conduct comprehensive product launch portfolio analysis to determine which initiatives should be scaled, optimized, or discontinued based on performance metrics and market response Maintain deep understanding of product features, market context, and evolving industry trends to inform strategic decisions Cross-functional Collaboration & Launch Management Partner with Marketing to introduce and market new products by developing time-integrated plans coordinating sales, advertising, and production teams Collaborate closely with Product Management to define, plan, and execute comprehensive product launch plans, including timelines, marketing strategies, and sales enablement Coordinate cross-functionally with sales, engineering, and hybrid product teams to understand customer needs, competitive positioning, and value propositions Translate customer feedback and market insights into actionable product improvements, driving continuous enhancements in conjunction with NPD teams Strategic Content & Marketing Support Lead strategic content development aligned with product launches and go-to-market strategies across multiple distribution channels Support trade show coordination by providing strategic direction on messaging, positioning, and competitive advantages that align with overall product launch strategies Identify opportunities to enhance product visibility and performance through strategic marketing initiatives Work with internal stakeholders to ensure marketing materials align with strategic positioning and market analysis Analysis & Reporting Analyze and report on the effectiveness of product launch activities and marketing initiatives, recommending improvements to optimize engagement and conversions Conduct market research to identify keyword and content opportunities that support broader strategic objectives Provide data-driven insights to leadership on product performance, market trends, and competitive landscape
Qualifications Required: Bachelor's degree in Marketing, Business, Engineering, or a related discipline 3-5 years of experience in B2B manufacturing product marketing with strong analytical and strategic planning capabilities Proven ability to analyze complex market data and translate insights into strategic product decisions Demonstrated experience managing successful product launches and coordinating cross-departmental collaboration Strong analytical skills with experience in market research, competitive analysis, and pricing strategies Exceptional communication, analytical, and organizational skills Proficiency in analytics tools, market research platforms, and data analysis software Preferred: Experience with trade show planning and event marketing coordination Knowledge of SEO tools and content management systems Strong collaborative skills and ability to effectively lead strategic initiatives within cross-functional teams Experience working closely with NPD and pricing teams
Key Responsibilities Market & Competitive Analysis Assess market competition by reviewing and analyzing the nature and scope of present and future product lines, product specifications, and requirements Develop and maintain comprehensive competitive matrices and pricing analysis in collaboration with analysts and pricing teams Appraise new product ideas and evaluate product line extension opportunities based on market research and performance data Conduct sales performance analysis for mature product lines to identify market-driven opportunities for line extensions, accessories, and packaging solutions tailored to diverse distribution channels Product Strategy & Portfolio Management Determine product pricing strategies and complete operational requirements in conjunction with NPD and pricing teams Manage and prioritize product marketing initiatives to ensure development teams focus on the highest-value tasks and opportunities Conduct comprehensive product launch portfolio analysis to determine which initiatives should be scaled, optimized, or discontinued based on performance metrics and market response Maintain deep understanding of product features, market context, and evolving industry trends to inform strategic decisions Cross-functional Collaboration & Launch Management Partner with Marketing to introduce and market new products by developing time-integrated plans coordinating sales, advertising, and production teams Collaborate closely with Product Management to define, plan, and execute comprehensive product launch plans, including timelines, marketing strategies, and sales enablement Coordinate cross-functionally with sales, engineering, and hybrid product teams to understand customer needs, competitive positioning, and value propositions Translate customer feedback and market insights into actionable product improvements, driving continuous enhancements in conjunction with NPD teams Strategic Content & Marketing Support Lead strategic content development aligned with product launches and go-to-market strategies across multiple distribution channels Support trade show coordination by providing strategic direction on messaging, positioning, and competitive advantages that align with overall product launch strategies Identify opportunities to enhance product visibility and performance through strategic marketing initiatives Work with internal stakeholders to ensure marketing materials align with strategic positioning and market analysis Analysis & Reporting Analyze and report on the effectiveness of product launch activities and marketing initiatives, recommending improvements to optimize engagement and conversions Conduct market research to identify keyword and content opportunities that support broader strategic objectives Provide data-driven insights to leadership on product performance, market trends, and competitive landscape
Qualifications Required: Bachelor's degree in Marketing, Business, Engineering, or a related discipline 3-5 years of experience in B2B manufacturing product marketing with strong analytical and strategic planning capabilities Proven ability to analyze complex market data and translate insights into strategic product decisions Demonstrated experience managing successful product launches and coordinating cross-departmental collaboration Strong analytical skills with experience in market research, competitive analysis, and pricing strategies Exceptional communication, analytical, and organizational skills Proficiency in analytics tools, market research platforms, and data analysis software Preferred: Experience with trade show planning and event marketing coordination Knowledge of SEO tools and content management systems Strong collaborative skills and ability to effectively lead strategic initiatives within cross-functional teams Experience working closely with NPD and pricing teams