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The Fountain Group

B2C Marketing Manager

The Fountain Group, Rowe, Massachusetts, United States

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Job Description $75-$78 Hourly Sr. B2C Marketing Manager

As a Marketing Manager, you will help develop audience-first strategies around key cultural and celebratory occasions that meet the unique customer needs during these moments.

In this role specifically, you will focus on reaching new and existing customers and identify ways to bring them to the platform with new intent.

Assess marketing opportunities and develop insights around Occasions, acting as the voice of the consumer and expert for the Marketing organization.

Develop the Occasions strategy, encompassing goals, category focus and core value proposition, keeping the consumer at the heart of our approach.

Work with Creative, Growth, Retention and Social & Influencer teams to bring the strategy to life with campaigns and initiatives across paid, owned, earned, and in-app that drive cultural relevance and cut through crowded conversations.

Work with Analytics, S&O and channel teams to set the right goals and measurement plan.

Develop and oversee campaign tracker of deliverables across marketing channels.

Bachelor’s degree, 6+ years of professional experience in marketing in a corporate or startup environment, B2C experience required.

Our company offers our contractors a suite of benefits after a qualification period including health, vision, dental, life and disability insurance.

If you are interested in hearing more about the position, please respond to this posting with your resume attached or contact me at T.gillitzer@TheFountainGroup.com

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