Capgemini
Join to apply for the
Tech Analyst (Marketing BA)
role at
Capgemini .
Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.
Job Description Job Summary We are seeking a strategic and detail oriented Marketing Technology Business Analyst with 8 to 10 years of experience to support digital transformation initiatives across marketing platforms. The ideal candidate will have broad exposure to the marketing technology ecosystem including campaign platforms, analytics, personalization tools, and customer data platforms. This role requires strong analytical skills, stakeholder collaboration, and the ability to define and manage complex business and technical requirements.
Key Responsibilities Requirements Gathering Analysis
Understand complex challenges and using research, personal experience, and business assessment capabilities to clearly define problems, identify opportunities, and drive innovative new ideas.
Recommend actionable prioritized next steps to make a big impact on customer needs and goals.
Collaborate with marketing product and technology teams to gather and document business requirements for Martech solutions.
Analyze complex marketing workflows and translate them into functional and technical specifications.
Define data flows, integration points, and dependencies across platforms such as CRM, CMS, CDP, and analytics.
Marketing Technology Expertise
Work across a broad Martech stack including marketing campaign management, personalization, analytics, and automation tools.
Understand marketing operations, customer journeys, segmentation, and targeting strategies.
Support platform evaluations, capability assessments, and solution recommendations.
Solution Design & Delivery Support
Partner with architects and developers to ensure solutions align with business goals and technical feasibility.
Participate in design reviews, sprint planning, and UAT to ensure requirements are met.
Create wireframes, process flows, and documentation to support implementation.
Stakeholder Engagement & Communication
Act as a liaison between marketing, IT, and vendor teams to ensure alignment and transparency.
Facilitate workshops, demos, and feedback sessions to refine requirements and validate solutions.
Provide clear and concise reporting on progress, risks, and dependencies.
Required Qualifications
8 to 10 years of experience as a Business Analyst preferably in marketing technology or digital transformation.
Strong understanding of Martech platforms, data models, and campaign operations.
Experience defining and managing complex requirements across cross‑functional teams.
Knowledge of digital marketing tools (SEO, SEM, email marketing, display advertising, PPC, etc.).
Knowledge on content strategy and execution covering social media.
Excellent analytical, documentation and communication skills.
Knowledge of web analytics and key metrics (bounce rate, average time on site, CPA, CPC, etc.).
Understanding of UX/UI aspects in marketing funnels.
Familiarity with Agile, Scrum methodologies and tools (e.g., Jira, Confluence).
Preferred Qualifications
Experience in the insurance domain or other regulated industries.
Exposure to platforms such as Adobe Experience Cloud, Salesforce Marketing Cloud, Google Analytics, or CDPs.
Knowledge of data privacy regulations (e.g., GDPR, CCPA) and compliance considerations.
Life at Capgemini
Flexible work
Healthcare including dental, vision, mental health, and well‑being programs
Financial well‑being programs such as 401(k) and Employee Share Ownership Plan
Paid time off and paid holidays
Paid parental leave
Family building benefits like adoption assistance, surrogacy, and cryopreservation
Social well‑being benefits like subsidized back‑up child/elder care and tutoring
Mentoring, coaching and learning programs
Employee Resource Groups
Disaster Relief
Pay Transparency Capgemini discloses salary range information in compliance with state and local pay transparency obligations. The disclosed range represents the lowest to highest salary we, in good faith, believe we would pay for this role at the time of this posting, although we may ultimately pay more or less than the disclosed range, and the range may be modified in the future. The disclosed range takes into account the wide range of factors that are considered in making compensation decisions including, but not limited to, geographic location, relevant education, qualifications, certifications, experience, skills, seniority, performance, sales‑oriented or revenue‑based metrics, and business or organizational needs. At Capgemini, it is not typical for an individual to be hired at or near the top of the range for their role. The base salary range for the tagged location is $90,000‑$95,000 per year.
Capgemini is an Equal Opportunity Employer Capgemini is an Equal Opportunity Employer committed to diversity, equity, and inclusion in the workplace. We promote fairness, accessibility, inclusion, and respect through our Partnership Accreditation in Indigenous Relations (PAIR) Committee, which supports meaningful engagement with Indigenous communities across Canada. We value the rich cultural heritage and contributions of Indigenous Peoples and actively work to create a welcoming and respectful environment.
All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.
This is a general description of the duties, responsibilities, and qualifications required for this position. Physical, mental, sensory, or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodations do not pose an undue hardship.
Capgemini is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodation, please reach out to your recruiting contact.
Please be aware that Capgemini may capture your image (video or screenshot) during the interview process and that image may be used for verification, including during the hiring and onboarding process.
Applicants for employment in the US must have valid work authorization that does not now and/or will not in the future require sponsorship of a visa for employment authorization in the US by Capgemini.
Job Details
Seniority level: Mid-Senior level
Employment type: Full‑time
Job function: Business Development and Sales
Industries: IT Services and IT Consulting
#J-18808-Ljbffr
Tech Analyst (Marketing BA)
role at
Capgemini .
Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.
Job Description Job Summary We are seeking a strategic and detail oriented Marketing Technology Business Analyst with 8 to 10 years of experience to support digital transformation initiatives across marketing platforms. The ideal candidate will have broad exposure to the marketing technology ecosystem including campaign platforms, analytics, personalization tools, and customer data platforms. This role requires strong analytical skills, stakeholder collaboration, and the ability to define and manage complex business and technical requirements.
Key Responsibilities Requirements Gathering Analysis
Understand complex challenges and using research, personal experience, and business assessment capabilities to clearly define problems, identify opportunities, and drive innovative new ideas.
Recommend actionable prioritized next steps to make a big impact on customer needs and goals.
Collaborate with marketing product and technology teams to gather and document business requirements for Martech solutions.
Analyze complex marketing workflows and translate them into functional and technical specifications.
Define data flows, integration points, and dependencies across platforms such as CRM, CMS, CDP, and analytics.
Marketing Technology Expertise
Work across a broad Martech stack including marketing campaign management, personalization, analytics, and automation tools.
Understand marketing operations, customer journeys, segmentation, and targeting strategies.
Support platform evaluations, capability assessments, and solution recommendations.
Solution Design & Delivery Support
Partner with architects and developers to ensure solutions align with business goals and technical feasibility.
Participate in design reviews, sprint planning, and UAT to ensure requirements are met.
Create wireframes, process flows, and documentation to support implementation.
Stakeholder Engagement & Communication
Act as a liaison between marketing, IT, and vendor teams to ensure alignment and transparency.
Facilitate workshops, demos, and feedback sessions to refine requirements and validate solutions.
Provide clear and concise reporting on progress, risks, and dependencies.
Required Qualifications
8 to 10 years of experience as a Business Analyst preferably in marketing technology or digital transformation.
Strong understanding of Martech platforms, data models, and campaign operations.
Experience defining and managing complex requirements across cross‑functional teams.
Knowledge of digital marketing tools (SEO, SEM, email marketing, display advertising, PPC, etc.).
Knowledge on content strategy and execution covering social media.
Excellent analytical, documentation and communication skills.
Knowledge of web analytics and key metrics (bounce rate, average time on site, CPA, CPC, etc.).
Understanding of UX/UI aspects in marketing funnels.
Familiarity with Agile, Scrum methodologies and tools (e.g., Jira, Confluence).
Preferred Qualifications
Experience in the insurance domain or other regulated industries.
Exposure to platforms such as Adobe Experience Cloud, Salesforce Marketing Cloud, Google Analytics, or CDPs.
Knowledge of data privacy regulations (e.g., GDPR, CCPA) and compliance considerations.
Life at Capgemini
Flexible work
Healthcare including dental, vision, mental health, and well‑being programs
Financial well‑being programs such as 401(k) and Employee Share Ownership Plan
Paid time off and paid holidays
Paid parental leave
Family building benefits like adoption assistance, surrogacy, and cryopreservation
Social well‑being benefits like subsidized back‑up child/elder care and tutoring
Mentoring, coaching and learning programs
Employee Resource Groups
Disaster Relief
Pay Transparency Capgemini discloses salary range information in compliance with state and local pay transparency obligations. The disclosed range represents the lowest to highest salary we, in good faith, believe we would pay for this role at the time of this posting, although we may ultimately pay more or less than the disclosed range, and the range may be modified in the future. The disclosed range takes into account the wide range of factors that are considered in making compensation decisions including, but not limited to, geographic location, relevant education, qualifications, certifications, experience, skills, seniority, performance, sales‑oriented or revenue‑based metrics, and business or organizational needs. At Capgemini, it is not typical for an individual to be hired at or near the top of the range for their role. The base salary range for the tagged location is $90,000‑$95,000 per year.
Capgemini is an Equal Opportunity Employer Capgemini is an Equal Opportunity Employer committed to diversity, equity, and inclusion in the workplace. We promote fairness, accessibility, inclusion, and respect through our Partnership Accreditation in Indigenous Relations (PAIR) Committee, which supports meaningful engagement with Indigenous communities across Canada. We value the rich cultural heritage and contributions of Indigenous Peoples and actively work to create a welcoming and respectful environment.
All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.
This is a general description of the duties, responsibilities, and qualifications required for this position. Physical, mental, sensory, or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodations do not pose an undue hardship.
Capgemini is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodation, please reach out to your recruiting contact.
Please be aware that Capgemini may capture your image (video or screenshot) during the interview process and that image may be used for verification, including during the hiring and onboarding process.
Applicants for employment in the US must have valid work authorization that does not now and/or will not in the future require sponsorship of a visa for employment authorization in the US by Capgemini.
Job Details
Seniority level: Mid-Senior level
Employment type: Full‑time
Job function: Business Development and Sales
Industries: IT Services and IT Consulting
#J-18808-Ljbffr