Capgemini
Join to apply for the
Tech Analyst (Marketing BA)
role at
Capgemini .
Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.
Job Description Job Summary We are seeking a strategic and detail oriented Marketing Technology Business Analyst with 8 to 10 years of experience to support digital transformation initiatives across marketing platforms. The ideal candidate will have broad exposure to the marketing technology ecosystem including campaign platforms analytics personalization tools and customer data platforms. This role requires strong analytical skills stakeholder collaboration and the ability to define and manage complex business and technical requirements.
Key Responsibilities Requirements Gathering & Analysis
Understand complex challenges and using research, personal experience and business assessment capabilities clearly define problems, identify opportunities, drive innovative new ideas and recommend actionable prioritized next steps to make a big impact on customer needs and goals.
Collaborate with marketing product and technology teams to gather and document business requirements for Martech solutions.
Analyze complex marketing workflows and translate them into functional and technical specifications.
Define data flows, integration points and dependencies across platforms e.g., CRM, CMS, CDP, analytics.
Marketing Technology Expertise
Work across a broad Martech stack including marketing campaign management, personalization, analytics and automation tools.
Understand marketing operations, customer journeys, segmentation and targeting strategies.
Support platform evaluations, capability assessments and solution recommendations.
Solution Design & Delivery Support
Partner with architects and developers to ensure solutions align with business goals and technical feasibility.
Participate in design reviews, sprint planning and UAT to ensure requirements are met.
Create wireframes, process flows and documentation to support implementation.
Stakeholder Engagement & Communication
Act as a liaison between marketing, IT and vendor teams to ensure alignment and transparency.
Facilitate workshops, demos and feedback sessions to refine requirements and validate solutions.
Provide clear and concise reporting on progress, risks and dependencies.
Required Qualifications
8 to 10 years of experience as a Business Analyst preferably in marketing technology or digital transformation.
Strong understanding of Martech platforms, data models and campaign operations.
Experience defining and managing complex requirements across cross-functional teams.
Knowledge of digital marketing tools SEO, SEM, email marketing, display advertising, PPC etc.
Knowledge on content strategy and execution covering social media.
Excellent analytical, documentation and communication skills.
Knowledge of web analytics and key metrics (bounce rate, average time on site, CPA, CPC etc.).
Understanding of the UX/UI aspects in marketing funnel.
Familiarity with Agile Scrum methodologies and tools e.g., Jira, Confluence.
Preferred Qualifications
Experience in the insurance domain or other regulated industries.
Exposure to platforms such as Adobe Experience Cloud, Salesforce Marketing Cloud, Google Analytics or CDPs.
Knowledge of data privacy regulations e.g., GDPR, CCPA and compliance considerations.
Life at Capgemini
Flexible work.
Healthcare including dental, vision, mental health and well-being programs.
Financial well-being programs such as 401(k) and Employee Share Ownership Plan.
Paid time off and paid holidays.
Paid parental leave.
Family building benefits like adoption assistance, surrogacy and cryopreservation.
Social well-being benefits like subsidized backup child/elder care and tutoring.
Mentoring, coaching and learning programs.
Employee Resource Groups.
Disaster Relief.
Capgemini discloses salary range information in compliance with state and local pay transparency obligations. The disclosed range represents the lowest to highest salary we, in good faith, believe we would pay for this role at the time of this posting, although we may ultimately pay more or less than the disclosed range, and the range may be modified in the future. The base salary range for this location is $105,000 – $113,000 per year.
Capgemini is an Equal Opportunity Employer committed to diversity, equity, and inclusion in the workplace. We promote fairness, accessibility, inclusion, and respect through our Partnership Accreditation in Indigenous Relations (PAIR) Committee, which supports meaningful engagement with Indigenous communities across Canada.
All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity, age, religion, disability, sexual orientation, genetics, veteran status, marital status, or any other characteristic protected by law.
#J-18808-Ljbffr
Tech Analyst (Marketing BA)
role at
Capgemini .
Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.
Job Description Job Summary We are seeking a strategic and detail oriented Marketing Technology Business Analyst with 8 to 10 years of experience to support digital transformation initiatives across marketing platforms. The ideal candidate will have broad exposure to the marketing technology ecosystem including campaign platforms analytics personalization tools and customer data platforms. This role requires strong analytical skills stakeholder collaboration and the ability to define and manage complex business and technical requirements.
Key Responsibilities Requirements Gathering & Analysis
Understand complex challenges and using research, personal experience and business assessment capabilities clearly define problems, identify opportunities, drive innovative new ideas and recommend actionable prioritized next steps to make a big impact on customer needs and goals.
Collaborate with marketing product and technology teams to gather and document business requirements for Martech solutions.
Analyze complex marketing workflows and translate them into functional and technical specifications.
Define data flows, integration points and dependencies across platforms e.g., CRM, CMS, CDP, analytics.
Marketing Technology Expertise
Work across a broad Martech stack including marketing campaign management, personalization, analytics and automation tools.
Understand marketing operations, customer journeys, segmentation and targeting strategies.
Support platform evaluations, capability assessments and solution recommendations.
Solution Design & Delivery Support
Partner with architects and developers to ensure solutions align with business goals and technical feasibility.
Participate in design reviews, sprint planning and UAT to ensure requirements are met.
Create wireframes, process flows and documentation to support implementation.
Stakeholder Engagement & Communication
Act as a liaison between marketing, IT and vendor teams to ensure alignment and transparency.
Facilitate workshops, demos and feedback sessions to refine requirements and validate solutions.
Provide clear and concise reporting on progress, risks and dependencies.
Required Qualifications
8 to 10 years of experience as a Business Analyst preferably in marketing technology or digital transformation.
Strong understanding of Martech platforms, data models and campaign operations.
Experience defining and managing complex requirements across cross-functional teams.
Knowledge of digital marketing tools SEO, SEM, email marketing, display advertising, PPC etc.
Knowledge on content strategy and execution covering social media.
Excellent analytical, documentation and communication skills.
Knowledge of web analytics and key metrics (bounce rate, average time on site, CPA, CPC etc.).
Understanding of the UX/UI aspects in marketing funnel.
Familiarity with Agile Scrum methodologies and tools e.g., Jira, Confluence.
Preferred Qualifications
Experience in the insurance domain or other regulated industries.
Exposure to platforms such as Adobe Experience Cloud, Salesforce Marketing Cloud, Google Analytics or CDPs.
Knowledge of data privacy regulations e.g., GDPR, CCPA and compliance considerations.
Life at Capgemini
Flexible work.
Healthcare including dental, vision, mental health and well-being programs.
Financial well-being programs such as 401(k) and Employee Share Ownership Plan.
Paid time off and paid holidays.
Paid parental leave.
Family building benefits like adoption assistance, surrogacy and cryopreservation.
Social well-being benefits like subsidized backup child/elder care and tutoring.
Mentoring, coaching and learning programs.
Employee Resource Groups.
Disaster Relief.
Capgemini discloses salary range information in compliance with state and local pay transparency obligations. The disclosed range represents the lowest to highest salary we, in good faith, believe we would pay for this role at the time of this posting, although we may ultimately pay more or less than the disclosed range, and the range may be modified in the future. The base salary range for this location is $105,000 – $113,000 per year.
Capgemini is an Equal Opportunity Employer committed to diversity, equity, and inclusion in the workplace. We promote fairness, accessibility, inclusion, and respect through our Partnership Accreditation in Indigenous Relations (PAIR) Committee, which supports meaningful engagement with Indigenous communities across Canada.
All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity, age, religion, disability, sexual orientation, genetics, veteran status, marital status, or any other characteristic protected by law.
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