St. Jude Children's Research Hospital - ALSAC
Sr Advisor - Email and SMS Marketing Enablement (Memphis, TN or Remote in USA)
St. Jude Children's Research Hospital - ALSAC, Atlanta, Georgia, United States, 30383
Sr Advisor - Email and SMS Marketing Enablement (Memphis, TN or Remote in USA)
St. Jude Children’s Research Hospital – ALSAC
Job Description Are you a digital marketing leader with deep expertise in Salesforce Marketing Cloud and a passion for driving innovation across email and SMS channels?
Join our team as a Senior Advisor, Email & SMS Marketing Enablement, where you’ll lead the business in enterprise‑level initiatives that transform how we engage audiences through personalized, data‑driven marketing.
As a Senior Advisor, you will be the strategic and business‑side technical lead for email and SMS marketing enablement, responsible for identifying and translating complex business goals to technical teams responsible for delivering scalable, technology‑powered solutions. You’ll spearhead net‑new initiatives, optimize audience engagement, and ensure compliance with evolving data privacy standards—all while collaborating across teams to deliver seamless, high‑impact campaigns.
Key Responsibilities
Design and execute sophisticated email and SMS marketing journeys using Salesforce Marketing Cloud Engagement and Data Cloud.
Lead segmentation, automation, and personalization strategies aligned with business objectives.
Develop advanced data management plans to support personalized marketing, including segmentation automations, reporting frameworks, and performance insights.
Activate audience strategies using Salesforce Data Cloud to drive precision targeting at scale.
Champion consent and preference management initiatives, ensuring compliance with TCPA, CAN‑SPAM, and other regulations.
Implement data hygiene practices and monitor sender reputation using tools like Validity.
Serve as a key stakeholder in enterprise initiatives, partnering with Product, IT, and Performance Marketing teams to align marketing solutions with business goals.
Enable cross‑channel testing strategies that drive insights and optimize campaign performance.
Lead the adoption of new features and technologies across the email/SMS marketing stack.
Provide guidance and input to technical team responsible for operationalizing new technologies.
Collaborate with leadership to help shape the Email & SMS Marketing Enablement roadmap, identifying strategic use cases and innovation opportunities.
Assist with defining and measuring the operational success metrics for the delivery of new technologies.
What You Bring
Expertise in Salesforce Marketing Cloud Engagement, including Journey Builder, Automation Studio, Contact Builder, Content Builder, Mobile Studio, and Einstein features.
Advanced knowledge of Salesforce Data Cloud, with experience designing and activating audience segmentation strategies.
Strong understanding of email/SMS marketing best practices, including deliverability optimization, compliance, and data hygiene.
Technical proficiency in HTML, CSS, SQL, AMPscript, and JSON; experience with API integrations for cross‑platform automation.
Analytical skills using tools like Adobe Analytics and Tableau to interpret KPIs and optimize performance.
Certifications: Salesforce Marketing Cloud Email Specialist (required); Salesforce Marketing Cloud Consultant (preferred).
Experience: 6+ years in enterprise or agency roles focused on email/SMS marketing strategy, operations, or platform engineering.
Benefits & Perks
Core Medical Coverage: low‑cost, low‑deductible Medical, Dental, and Vision Insurance plans
401K Retirement Plan with 7% Employer Contribution
Exceptional Paid Time Off
Maternity / Paternity Leave
Infertility Treatment Program
Adoption Assistance
Education Assistance
Enterprise Learning and Development
And more
EEO Statement ALSAC is an equal employment opportunity employer. ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.
No Search Firms: ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms without approval or a valid written search agreement will result in no fee being paid if a referred candidate is hired by ALSAC.
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Job Description Are you a digital marketing leader with deep expertise in Salesforce Marketing Cloud and a passion for driving innovation across email and SMS channels?
Join our team as a Senior Advisor, Email & SMS Marketing Enablement, where you’ll lead the business in enterprise‑level initiatives that transform how we engage audiences through personalized, data‑driven marketing.
As a Senior Advisor, you will be the strategic and business‑side technical lead for email and SMS marketing enablement, responsible for identifying and translating complex business goals to technical teams responsible for delivering scalable, technology‑powered solutions. You’ll spearhead net‑new initiatives, optimize audience engagement, and ensure compliance with evolving data privacy standards—all while collaborating across teams to deliver seamless, high‑impact campaigns.
Key Responsibilities
Design and execute sophisticated email and SMS marketing journeys using Salesforce Marketing Cloud Engagement and Data Cloud.
Lead segmentation, automation, and personalization strategies aligned with business objectives.
Develop advanced data management plans to support personalized marketing, including segmentation automations, reporting frameworks, and performance insights.
Activate audience strategies using Salesforce Data Cloud to drive precision targeting at scale.
Champion consent and preference management initiatives, ensuring compliance with TCPA, CAN‑SPAM, and other regulations.
Implement data hygiene practices and monitor sender reputation using tools like Validity.
Serve as a key stakeholder in enterprise initiatives, partnering with Product, IT, and Performance Marketing teams to align marketing solutions with business goals.
Enable cross‑channel testing strategies that drive insights and optimize campaign performance.
Lead the adoption of new features and technologies across the email/SMS marketing stack.
Provide guidance and input to technical team responsible for operationalizing new technologies.
Collaborate with leadership to help shape the Email & SMS Marketing Enablement roadmap, identifying strategic use cases and innovation opportunities.
Assist with defining and measuring the operational success metrics for the delivery of new technologies.
What You Bring
Expertise in Salesforce Marketing Cloud Engagement, including Journey Builder, Automation Studio, Contact Builder, Content Builder, Mobile Studio, and Einstein features.
Advanced knowledge of Salesforce Data Cloud, with experience designing and activating audience segmentation strategies.
Strong understanding of email/SMS marketing best practices, including deliverability optimization, compliance, and data hygiene.
Technical proficiency in HTML, CSS, SQL, AMPscript, and JSON; experience with API integrations for cross‑platform automation.
Analytical skills using tools like Adobe Analytics and Tableau to interpret KPIs and optimize performance.
Certifications: Salesforce Marketing Cloud Email Specialist (required); Salesforce Marketing Cloud Consultant (preferred).
Experience: 6+ years in enterprise or agency roles focused on email/SMS marketing strategy, operations, or platform engineering.
Benefits & Perks
Core Medical Coverage: low‑cost, low‑deductible Medical, Dental, and Vision Insurance plans
401K Retirement Plan with 7% Employer Contribution
Exceptional Paid Time Off
Maternity / Paternity Leave
Infertility Treatment Program
Adoption Assistance
Education Assistance
Enterprise Learning and Development
And more
EEO Statement ALSAC is an equal employment opportunity employer. ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.
No Search Firms: ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms without approval or a valid written search agreement will result in no fee being paid if a referred candidate is hired by ALSAC.
#J-18808-Ljbffr