St. Jude Children's Research Hospital - ALSAC
Sr Advisor - Email and SMS Marketing Enablement (Memphis, TN or Remote in USA)
St. Jude Children's Research Hospital - ALSAC, Charlotte, North Carolina, United States, 28245
Sr Advisor - Email and SMS Marketing Enablement (Memphis, TN or Remote in USA)
Join St. Jude Children's Research Hospital - ALSAC as a Senior Advisor, Email & SMS Marketing Enablement. Lead enterprise‑level initiatives that transform how we engage audiences through personalized, data‑driven marketing. Key Responsibilities
Design and execute sophisticated email and SMS marketing journeys using Salesforce Marketing Cloud Engagement and Data Cloud. Lead segmentation, automation, and personalization strategies aligned with business objectives. Develop advanced data management plans to support personalized marketing, including segmentation automations, reporting frameworks, and performance insights. Activate audience strategies using Salesforce Data Cloud to drive precision targeting at scale. Champion consent and preference management initiatives, ensuring compliance with TCPA, CAN SPAM, and other regulations. Implement data hygiene practices and monitor sender reputation using tools like Validity. Serve as a key stakeholder in enterprise initiatives, partnering with Product, IT, and Performance Marketing teams to align marketing solutions with business goals. Enable cross‑channel testing strategies that drive insights and optimize campaign performance. Lead the adoption of new features and technologies across the email/SMS marketing stack. Provide guidance to technical teams responsible for operationalizing new technologies. Collaborate with leadership to shape the Email & SMS Marketing Enablement roadmap, identifying strategic use cases and innovation opportunities. Assist in defining and measuring operational success metrics for the delivery of new technologies. What You Bring
Expertise in Salesforce Marketing Cloud Engagement, including Journey Builder, Automation Studio, Contact Builder, Content Builder, Mobile Studio, and Einstein features. Advanced knowledge of Salesforce Data Cloud, experience designing and activating audience segmentation strategies. Strong understanding of email/SMS marketing best practices, including deliverability optimization, compliance, and data hygiene. Technical proficiency in HTML, CSS, SQL, AMPscript, and JSON; experience with API integrations for cross‑platform automation. Analytical skills using tools like Adobe Analytics and Tableau to interpret KPIs and optimize performance. Certifications: Salesforce Marketing Cloud Email Specialist (required); Salesforce Marketing Cloud Consultant (preferred). 6+ years in enterprise or agency roles focused on email/SMS marketing strategy, operations, or platform engineering. Benefits & Perks
Core Medical Coverage (low cost low deductible Medical, Dental, and Vision Insurance plans) 401(k) Retirement Plan with 7% Employer Contribution Exceptional Paid Time Off Maternity / Paternity Leave Infertility Treatment Program Adoption Assistance Education Assistance Enterprise Learning and Development And more Seniority Level
Mid‑Senior level Employment Type
Full‑time Job Function
Marketing & Sales Non‑profit Organization
ALSAC is an equal employment opportunity employer.
ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status. No Search Firms
– ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms without prior approval will result in no fee being paid if a referred candidate is hired by ALSAC.
#J-18808-Ljbffr
Join St. Jude Children's Research Hospital - ALSAC as a Senior Advisor, Email & SMS Marketing Enablement. Lead enterprise‑level initiatives that transform how we engage audiences through personalized, data‑driven marketing. Key Responsibilities
Design and execute sophisticated email and SMS marketing journeys using Salesforce Marketing Cloud Engagement and Data Cloud. Lead segmentation, automation, and personalization strategies aligned with business objectives. Develop advanced data management plans to support personalized marketing, including segmentation automations, reporting frameworks, and performance insights. Activate audience strategies using Salesforce Data Cloud to drive precision targeting at scale. Champion consent and preference management initiatives, ensuring compliance with TCPA, CAN SPAM, and other regulations. Implement data hygiene practices and monitor sender reputation using tools like Validity. Serve as a key stakeholder in enterprise initiatives, partnering with Product, IT, and Performance Marketing teams to align marketing solutions with business goals. Enable cross‑channel testing strategies that drive insights and optimize campaign performance. Lead the adoption of new features and technologies across the email/SMS marketing stack. Provide guidance to technical teams responsible for operationalizing new technologies. Collaborate with leadership to shape the Email & SMS Marketing Enablement roadmap, identifying strategic use cases and innovation opportunities. Assist in defining and measuring operational success metrics for the delivery of new technologies. What You Bring
Expertise in Salesforce Marketing Cloud Engagement, including Journey Builder, Automation Studio, Contact Builder, Content Builder, Mobile Studio, and Einstein features. Advanced knowledge of Salesforce Data Cloud, experience designing and activating audience segmentation strategies. Strong understanding of email/SMS marketing best practices, including deliverability optimization, compliance, and data hygiene. Technical proficiency in HTML, CSS, SQL, AMPscript, and JSON; experience with API integrations for cross‑platform automation. Analytical skills using tools like Adobe Analytics and Tableau to interpret KPIs and optimize performance. Certifications: Salesforce Marketing Cloud Email Specialist (required); Salesforce Marketing Cloud Consultant (preferred). 6+ years in enterprise or agency roles focused on email/SMS marketing strategy, operations, or platform engineering. Benefits & Perks
Core Medical Coverage (low cost low deductible Medical, Dental, and Vision Insurance plans) 401(k) Retirement Plan with 7% Employer Contribution Exceptional Paid Time Off Maternity / Paternity Leave Infertility Treatment Program Adoption Assistance Education Assistance Enterprise Learning and Development And more Seniority Level
Mid‑Senior level Employment Type
Full‑time Job Function
Marketing & Sales Non‑profit Organization
ALSAC is an equal employment opportunity employer.
ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status. No Search Firms
– ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms without prior approval will result in no fee being paid if a referred candidate is hired by ALSAC.
#J-18808-Ljbffr