TEGNA, Inc.
TEGNA, Inc. is hiring: Digital Content Producer in Norfolk
TEGNA, Inc., Norfolk, VA, US, 23500
TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.
13News Now/WVEC , Tegna’s ABC affiliate in Norfolk, Virginia, is seeking a Digital Content Producer to join our newsroom’s digital team, which handles the daily production of news content across our website, mobile and streaming apps, and social media platforms. This role uses SEO strategies, audience listening, and real‑time trend monitoring to identify and craft engaging stories and guide digital content priorities across all platforms.
Successful Digital Content Producers at 13News Now are newsroom leaders. They track multiple streams of information, keep the newsroom on the pulse of what’s happening in our communities, confirm news tips, and create original content — stories, videos, social posts and more — around key audience drivers such as breaking news, weather, sports, and politics. They also edit and enhance content created by others to ensure accuracy, clarity, and impact.
Qualified candidates must be strong writers at first, with the ability to produce and edit news stories quickly and accurately — demonstrated through a timed writing and copy‑editing test. They should have solid news judgment, experience producing and packaging content for digital platforms, and be able to type at least 40 words per minute. Working knowledge of SEO, social media strategy, CMS, and video- or photo‑editing tools is required. Candidates must be highly organized, communicative, proactive, and able to balance daily production tasks alongside project‑style work.
This is a full‑time, 40‑hour‑per‑week position. The schedule will likely include weekends, evenings, and holidays, and is subject to change depending on staffing needs and the demands of the news cycle.
Responsibilities
Track multiple streams of information to keep up with the daily news cycle
Communicate effectively with teammates and the newsroom
Reach out to organizations, individuals and other sources to confirm information
Research facts and credibility
Write in a compelling, conversational and professional manner
Write, package and publish original news content
Edit reporter stories for grammar, content, structure and AP style
Use creative production/story packaging techniques, like subheads, hyperlinks, graphics and media to enhance stories
Use audience analytics tools and SEO strategies, practice social media listening and monitor digital audience trends to discover story ideas, determine content creation and make a variety of editorial decisions for our digital platforms
Perform other tasks as required by supervisor or senior digital producers
Requirements
BA/BS in journalism, communications or related field
Professional/news writing and/or digital content production experience
Strong organizational skills and the ability to work under constant time pressure
Ability to calmly handle live, breaking news situations and rapidly changing coverage
An understanding of the tenets of professional journalism, news values and news writing fundamentals
Strong knowledge of AP style, grammar and copy‑editing basics
An aptitude for creating and packaging engaging, audience‑driven content
Experience using CMS, photo and video‑editing systems
Experience creating and managing content on major social media platforms
Knowledge of SEO best‑practices
Knowledge of how to interpret and use digital metrics is a plus
Benefits
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. Employees have a choice of two medical plan options through Blue Cross Blue Shield of Texas, and additional benefits include dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program allows full, part‑time and temporary employees to contribute 1%–80% of their pay on a pre‑tax basis. Contributions up to the first 4% of pay receive a 100% company match, which is 100% vested from day one.
All employees and their eligible family members receive nine free virtual doctor’s appointments with a Teladoc physician and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA includes a generous Paid Time Off (PTO) benefit and nine paid holidays per year.
EEO Statement
TEGNA Inc. is a proud equal opportunity employer. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you need an accommodation in order to submit your application, please email askhr@tegna.com.
Recruiting Fraud Alert
To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains. Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.
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