BOLD
Senior Social Media Specialist – Join BOLD and lead our organic social media strategy across multiple brands in the U.S. and internationally. You will mentor junior team members, drive engagement, and deliver measurable results for our B2C brands.
What You’ll Do
Develop and execute data‑driven social media programs that drive engagement, brand awareness, and ROI.
Manage and optimize the social media calendar for multiple brands, ensuring alignment with marketing initiatives and proactively identifying content opportunities.
Lead content batching, repurposing, and workflow improvements to maximize team efficiency and maintain consistency across platforms.
Monitor campaign performance using social media management and analytics tools, providing actionable insights that inform strategy and optimize results.
Apply performance data to test, refine, and enhance content strategies that support both brand and business goals.
Collaborate with cross‑functional teams (PR, Content, SEO, Paid Media, Customer Care) and external agencies/vendors to create compelling, on‑brand content.
Oversee community engagement, ensuring brand‑appropriate responses and escalating risks as needed.
Serve as a mentor and subject‑matter expert for Social Media Specialist I and II team members, providing guidance, feedback, and coaching.
Explore emerging platforms, trends, and content formats to identify new opportunities for audience growth and engagement.
Support integration of social media with paid campaigns and SEO initiatives, ensuring alignment and maximum amplification.
Ensure all social media activity complies with organizational policies, industry regulations, and brand standards.
What You’ll Need
7+ years of professional experience executing impactful social media strategies across multiple brands or markets.
Proven success managing high‑performing social channels (LinkedIn, Instagram, TikTok preferred) and delivering ROI‑driven results.
Expertise in analytics to guide strategy and optimize campaigns across platforms.
Advanced skills in content workflows, repurposing, and integration with paid media and SEO.
Experience mentoring and coaching junior specialists.
Strong strategic thinking, business acumen, and ability to partner with leadership on social media direction.
Strong organizational skills, attention to detail, and ability to multitask.
Excellent communication and collaboration skills across levels and functions.
Proficiency in design software (Adobe Creative Suite, Canva, CapCut) and project management systems (Jira, Trello, Notion).
Nice to Have
Experience creating thought leadership content with executives or subject matter experts.
Passion for innovation and testing new content formats and engagement methods.
Video strategy and production experience preferred.
Background in the jobs and career industry is a plus.
Benefits
Competitive salary & bi‑annual bonus.
401(k) plan with match, equity, and flexible spending accounts.
Full health benefits (medical, dental, vision, mental health support).
Pet insurance (optional) and wellness reimbursement.
Flexible PTO, sick time, and observed holidays.
Internet & home office reimbursement, in‑office breakfast and lunch.
About BOLD
We transform work lives, helping people find jobs worldwide through powerful digital products. We celebrate diversity and promote inclusion. We are an equal opportunity employer: we hire based on qualifications, merit, and business needs, and we do not discriminate on protected characteristics.
Applied? Send your resume to careers@bold.com . We’re excited to hear from you.
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