Gray Television
PAID MEDIA SPECIALIST (REMOTE/USA) - GDM (GRAY MEDIA GROUP)
Gray Television, Atlanta, Georgia, United States, 30383
Why consider this job opportunity
Salary up to $95,000/yr
Comprehensive benefits package, including medical, dental, and vision coverage
Paid parental leave and adoption benefits
Opportunity for career advancement and growth within the organization
Supportive and collaborative work environment
Focus on work‑life balance with paid time off
What to Expect (Job Responsibilities)
Build, manage, and optimize paid search campaigns across Google Ads, Microsoft Ads, and other platforms
Conduct keyword research, competitive analysis, and audience targeting to support campaign strategy
Analyze data to optimize bidding, targeting, and ad relevance
Communicate performance insights and actionable recommendations to internal teams
Monitor campaign pacing, delivery, and KPIs daily
What is Required (Qualifications)
3+ years of hands‑on experience managing paid search campaigns
Proficiency with Google Ads, Microsoft Ads, Google Analytics, and keyword tools
Strong understanding of bidding strategies, tracking, attribution, and optimization tactics
Excellent analytical skills with the ability to interpret data and present insights clearly
Strong written and verbal communication skills
How to Stand Out (Preferred Qualifications)
Google Ads certifications
Experience working within an agency environment
Familiarity with paid social or programmatic advertising
Familiarity with Google Tag Manager
Hands‑on experience in managing monthly campaign budgets from $1k to $50k+
We prioritize candidate privacy and champion equal‑opportunity employment. Central to our mission is our partnership with companies that share this commitment. We aim to foster a fair, transparent, and secure hiring environment for all. If you encounter any employer not adhering to these principles, please bring it to our attention immediately.
We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top‑tier employer.
#J-18808-Ljbffr
Salary up to $95,000/yr
Comprehensive benefits package, including medical, dental, and vision coverage
Paid parental leave and adoption benefits
Opportunity for career advancement and growth within the organization
Supportive and collaborative work environment
Focus on work‑life balance with paid time off
What to Expect (Job Responsibilities)
Build, manage, and optimize paid search campaigns across Google Ads, Microsoft Ads, and other platforms
Conduct keyword research, competitive analysis, and audience targeting to support campaign strategy
Analyze data to optimize bidding, targeting, and ad relevance
Communicate performance insights and actionable recommendations to internal teams
Monitor campaign pacing, delivery, and KPIs daily
What is Required (Qualifications)
3+ years of hands‑on experience managing paid search campaigns
Proficiency with Google Ads, Microsoft Ads, Google Analytics, and keyword tools
Strong understanding of bidding strategies, tracking, attribution, and optimization tactics
Excellent analytical skills with the ability to interpret data and present insights clearly
Strong written and verbal communication skills
How to Stand Out (Preferred Qualifications)
Google Ads certifications
Experience working within an agency environment
Familiarity with paid social or programmatic advertising
Familiarity with Google Tag Manager
Hands‑on experience in managing monthly campaign budgets from $1k to $50k+
We prioritize candidate privacy and champion equal‑opportunity employment. Central to our mission is our partnership with companies that share this commitment. We aim to foster a fair, transparent, and secure hiring environment for all. If you encounter any employer not adhering to these principles, please bring it to our attention immediately.
We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top‑tier employer.
#J-18808-Ljbffr