Gray Television is hiring: PAID MEDIA SPECIALIST (REMOTE/USA) - GDM (GRAY MEDIA

Why consider this job opportunity Salary up to $95,000/yr Comprehensive benefits package, including medical, dental, and vision coverage Paid parental leave and adoption benefits Opportunity for career advancement and growth within the organization Supportive and collaborative work environment Focus on work‑life balance with paid time off What to Expect (Job Responsibilities) Build, manage, and optimize paid search campaigns across Google Ads, Microsoft Ads, and other platforms Conduct keyword research, competitive analysis, and audience targeting to support campaign strategy Analyze data to optimize bidding, targeting, and ad relevance Communicate performance insights and actionable recommendations to internal teams Monitor campaign pacing, delivery, and KPIs daily What is Required (Qualifications) 3+ years of hands‑on experience managing paid search campaigns Proficiency with Google Ads, Microsoft Ads, Google Analytics, and keyword tools Strong understanding of bidding strategies, tracking, attribution, and optimization tactics Excellent analytical skills with the ability to interpret data and present insights clearly Strong written and verbal communication skills How to Stand Out (Preferred Qualifications) Google Ads certifications Experience working within an agency environment Familiarity with paid social or programmatic advertising Familiarity with Google Tag Manager Hands‑on experience in managing monthly campaign budgets from $1k to $50k+ We prioritize candidate privacy and champion equal‑opportunity employment. Central to our mission is our partnership with companies that share this commitment. We aim to foster a fair, transparent, and secure hiring environment for all. If you encounter any employer not adhering to these principles, please bring it to our attention immediately. We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top‑tier employer. #J-18808-Ljbffr