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SalaryGuide

Marketing Technology Specialist

SalaryGuide, San Antonio, Texas, United States, 78208

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Responsibilities

Own day-to-day technical operations of marketing platforms including Meta Ads, Google Ads, HubSpot, Hootsuite, Manychat, and analytics systems Configure, maintain, and integrate data between CRM, automation, advertising, and analytics platforms Ensure accurate tracking through tag management, event configuration, and cross-channel attribution models Collaborate with IT and external vendors to maintain system security and reliability Manage, update, and optimize the firm’s website and landing pages to maximize performance, SEO, and conversions Maintain functionality of content management systems (e.g., WordPress, Webflow, Wix, or equivalent) Implement tracking codes, conversion pixels, and form integrations between the website, CRM, and ad platforms Troubleshoot performance issues, plugin conflicts, and basic code errors (HTML, CSS, JavaScript, PHP preferred) Requirements

Bachelor’s degree in Marketing, Computer Science, or related field 5+ years of hands-on experience managing marketing platforms and digital systems in a technology-enabled marketing environment Proficient in Meta Business Manager & Ads Manager, Google Ads, Hootsuite, Google Tag Manager, and Google Analytics 4, and ManyChat Proven experience maintaining and updating websites (front-end and back-end) Working knowledge of HTML, CSS, and JavaScript (PHP or Python a plus) Familiarity with CMS platforms such as WordPress, Webflow, or Squarespace, and understanding of SEO best practices Experience with CRM and marketing automation tools (HubSpot, Salesforce Marketing Cloud, or Marketo) Data-driven mindset with ability to visualize, interpret, and communicate performance metrics clearly Preferred

Certifications in Meta Ads, Google Ads, or HubSpot Experience with API integrations, data pipelines, or ETL workflows Exposure to UX/UI optimization practices and accessibility standards Project experience implementing website redesigns or digital transformation initiatives Familiarity with SQL or Python for data automation (nice to have, not required) Benefits

401(k); Dental insurance; Health insurance; Vision insurance; Paid time off; Mental health support; Continuing education allowance; Home office allowance

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