SalaryGuide
Responsibilities
Support the Senior Director of Growth Marketing in developing and executing growth strategies across acquisition, retention, and lifecycle channels.
Help manage forecasting, budget pacing, and KPI tracking to ensure alignment with business goals.
Partner closely with the Director of Brand Marketing to develop and execute end-to-end go-to-market strategies that drive brand awareness, product adoption, and seasonal campaign success.
Assist in evaluating new channels, tools, and tactics to support scalable growth.
Execute and optimize campaigns across Meta (Facebook/Instagram), Google (Search, Display, Shopping, YouTube), and other relevant platforms.
Monitor daily performance metrics (CAC, ROAS, LTV, AOV, CPA) and provide data-driven recommendations to improve efficiency.
Support the development of testing roadmaps across creative, audiences, bidding strategies, and landing page experiences.
Partner with agency teams on campaign setup, QA, reporting, and ongoing optimization.
Requirements
4+ years of growth, performance, or digital marketing experience, ideally within a consumer brand or fast-paced DTC environment
Hands-on experience managing paid media channels (Meta, Google, TikTok, Programmatic), Email/SMS platforms (Klaviyo) and affiliate (TripleWhale)
Strong analytical capabilities, proficiency in Excel/Sheets, expertise in Google Analytics and Shopify analytics,’ experience with BI tools, such as Domo, is a plus.
Comfortable interpreting data, spotting trends, and turning insights into actionable recommendations.
Excellent communicator with the ability to collaborate cross-functionally and present insights clearly.
Highly organized, detail-oriented, and skilled at managing multiple projects simultaneously.
Curious, resourceful, and excited about testing and continuous improvement.
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Support the Senior Director of Growth Marketing in developing and executing growth strategies across acquisition, retention, and lifecycle channels.
Help manage forecasting, budget pacing, and KPI tracking to ensure alignment with business goals.
Partner closely with the Director of Brand Marketing to develop and execute end-to-end go-to-market strategies that drive brand awareness, product adoption, and seasonal campaign success.
Assist in evaluating new channels, tools, and tactics to support scalable growth.
Execute and optimize campaigns across Meta (Facebook/Instagram), Google (Search, Display, Shopping, YouTube), and other relevant platforms.
Monitor daily performance metrics (CAC, ROAS, LTV, AOV, CPA) and provide data-driven recommendations to improve efficiency.
Support the development of testing roadmaps across creative, audiences, bidding strategies, and landing page experiences.
Partner with agency teams on campaign setup, QA, reporting, and ongoing optimization.
Requirements
4+ years of growth, performance, or digital marketing experience, ideally within a consumer brand or fast-paced DTC environment
Hands-on experience managing paid media channels (Meta, Google, TikTok, Programmatic), Email/SMS platforms (Klaviyo) and affiliate (TripleWhale)
Strong analytical capabilities, proficiency in Excel/Sheets, expertise in Google Analytics and Shopify analytics,’ experience with BI tools, such as Domo, is a plus.
Comfortable interpreting data, spotting trends, and turning insights into actionable recommendations.
Excellent communicator with the ability to collaborate cross-functionally and present insights clearly.
Highly organized, detail-oriented, and skilled at managing multiple projects simultaneously.
Curious, resourceful, and excited about testing and continuous improvement.
#J-18808-Ljbffr