Manage Hulu’s day-to-day Marketing Technology platform operations, including configuration, permissions, data feeds, integrations, etc.
Manage Hulu's site tag library and pixel implementation across media channels.
Frequently audit and review tags for accuracy and sound data collection.
Collaborate cross-functionally to enable new use cases and integrations to support business KPIs driving acquisition, viewership, and subscriber engagement and retention
Partner with Product, Engineering, Data Science and Analytics to vet and implement solutions, collaborating to build and secure leadership approval on joint roadmaps
Trouble-shoot discrepancies and breakage to resolve implementation issues
Support MarTech adoption by improving internal processes, building new tech and partner POVs, and influencing Hulu’s tech stack to drive measurement and operational efficiency
Partner closely with Marketing and Paid Media teams to improve data quality, data signals and integrations with platforms and partners
Requirements
Minimum of 3 years of relevant work experience in Ad Operations
Knowledge of attribution modeling, data pipelines, and media measurement
Expertise in marketing platforms such as Tealium, Google Tag Manager, AppsFlyer, Kochava, Adobe Analytics, Google Analytics, LiveRamp
Experience working across Google tech stack and key media partners including Meta, Snap, TikTok, YouTube
An understanding of acquisition strategy, media metrics and direct-to-consumer and/or subscription-based businesses
Experience working with data visualization tools (i.e. Tableau, Looker)
Strong communication and presentation skills
Ability to prioritize and juggle multiple projects in a dynamic environment
Preferred
Experience with JS, HTML, S2S and CAPI Integrations
Strong understanding of GDPR, CCPA and their impact on media buying
Entertainment industry experience
Media agency experience
Benefits
A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits
