Raptive
Why This Role Matters
Lead the complete marketing strategy and execution for Raptive's enterprise publisher business, driving qualified pipeline growth as we expand our footprint with premium publishers and media groups. As the strategic hub and growth engine for our enterprise go-to-market motion, you'll own the full marketing funnel, from market intelligence and strategic positioning through campaign execution and revenue impact, for high-value publisher prospects generating significant annual ad revenue.
Raptive provides ad management solutions and technology to thousands of digital content creators and premium publishers worldwide, delivering billions of monthly pageviews and representing some of the most influential voices in digital media. As we accelerate our expansion into enterprise publishers—including major media groups, established digital brands, and premium content networks—this role becomes central to our next phase of growth.
As Raptive's sole enterprise marketing leader, you'll serve as the central growth engine for our expansion into premium publishing. This isn't just a campaign executor role, you'll define the strategic narrative, own the full funnel, and directly impact Raptive's ability to become the partner of choice for the world's most influential publishers and media brands. You'll have the autonomy to build our enterprise marketing function from the ground up, with direct visibility to leadership and the opportunity to shape our trajectory in this critical market segment.
What you’ll be doing: Strategic Marketing Leadership
Own end-to-end marketing strategy for enterprise publisher prospects across the entire funnel, translating our sophisticated ad tech capabilities into clear business value
Develop and execute account-based marketing (ABM) programs targeting high-value publishers and media groups
Lead go-to-market planning, positioning, and messaging that positions Raptive as the strategic partner for premium publishers seeking independence from walled gardens
Define quarterly campaign themes and narratives that demonstrate Raptive as the ideal solution for enterprise publisher challenges
Identify and capitalize on market opportunities through competitive intelligence, programmatic advertising trends, and publisher ecosystem analysis
Serve as the strategic bridge between product capabilities (identity solutions, programmatic optimization) and publisher business outcomes (revenue growth, audience insights)
Brand Positioning & Thought Leadership
Develop Raptive's positioning in the enterprise publisher market, emphasizing our scale, technical sophistication, and strategic direction as the partner of choice for premium content businesses
Partner with Content Marketing to create and execute thought leadership strategy that establishes Raptive as a category leader in publisher independence and ad tech innovation
Represent Raptive at industry events, conferences, and speaking opportunities within the adtech, programmatic, and digital publishing ecosystem
Build Raptive's reputation as the strategic growth partner that premium publishers choose when scaling their ad businesses
Multi-Channel Campaign Execution
Design and execute integrated campaigns across email, content, events, digital advertising, and direct outreach that balance strategic storytelling with revenue-focused messaging
Influence event marketing strategy and end-to-end execution (virtual and in-person) with event team support
Input on marketing automation workflows, nurture sequences, lead scoring models, and behavioral triggers optimized for enterprise buying cycles
Advise on conversion rate optimization across all customer touchpoints
Content & Lifecycle Marketing
Develop segmented nurture tracks by vertical, growth stage, publisher pain points, and technical sophistication that speak to both C-suite and technical decision-makers
Translate complex ad tech capabilities—programmatic optimization, identity solutions, header bidding, AI-powered yield management—into publisher-friendly business value propositions
Design and execute systematic A/B testing programs for messaging, CTAs, and content formats
Manage re-engagement campaigns for disengaged prospects
Sales Enablement & Collaboration
Partner closely with Enterprise sales team on account strategy, campaign alignment, and deal acceleration
Provide market intelligence on competitive positioning, industry trends, and publisher pain points to inform sales approach
Project manage the creation of sales enablement materials that clearly articulate technical capabilities and business outcomes
Ensure seamless handoff of marketing-qualified leads to sales team with rich context on engagement and intent signals
Collaborate on high-value prospect engagement strategies including executive-level relationship building
Performance Management & Optimization
Own campaign measurement, reporting, and optimization across all channels with clear line-of-sight to pipeline and revenue impact
Drive improvements in conversion rates at each funnel stage through data-driven experimentation
Analyze attribution and customer journey data to inform strategy and budget allocation
Manage marketing budget allocation and vendor relationships with a revenue-minded approach
The skills and experience you bring to the job:
8+ years in B2B marketing for adtech, martech, or media technology companies targeting premium publishers, media groups, or digital platforms
5+ years in marketing leadership roles with demonstrated ability to balance strategic storytelling with performance marketing rigor
Proven track record developing and executing successful enterprise marketing strategies that drive measurable pipeline and revenue growth
Deep expertise in account-based marketing, demand generation, and multi-channel campaign management for complex, technical B2B sales
Strong background in content marketing and lifecycle nurture programs for enterprise buyers
Experience with marketing automation platforms (Salesforce Marketing Cloud strongly preferred)
Industry fluency in adtech ecosystem, programmatic advertising, publisher business models, identity solutions, and AI applications in digital advertising
Ability to translate technical product capabilities into compelling business narratives for both executive and technical audiences
Track record of building credibility with enterprise sales teams and demonstrating marketing's revenue impact
Comfort working in a fast-paced, high-growth environment where this role serves as the strategic hub for enterprise marketing
About Raptive Raptive is a new kind of media company built for creators and home to one of the largest and most diverse audiences on the internet. Raptive combines its position as the world’s largest ad management platform with a comprehensive suite of monetization, audience and business solutions that enable creators to turn their passions and talents into thriving independent companies and enduring brands. We stand for the future of a diverse, open internet powered by the creativity and entrepreneurship of the independent creators and publishers it serves. To date, Raptive has paid over $2.5 billion to thousands of independent creators. Join us in creating a more equitable and inclusive future for media. Raptive was recognized as a Fortune 100 Best Places To Work for 2024-2025.
The base salary range for this position is $150,000-$180,000. The range provided is Raptive’s reasonable estimate of the annualized base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, geographic location, knowledge, skills and abilities. This role is eligible for additional incentive compensation that isn’t included in the posted range.
For more information, visit www.Raptive.com or follow us on LinkedIn or Instagram.
Raptive is committed to diversity, equity, and inclusion. We believe we are most impactful when people with a wide range of backgrounds, experiences, and identities come together with a common purpose. We encourage candidates from all backgrounds to apply. Raptive is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please reach out to a member of our recruiting team.
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Raptive provides ad management solutions and technology to thousands of digital content creators and premium publishers worldwide, delivering billions of monthly pageviews and representing some of the most influential voices in digital media. As we accelerate our expansion into enterprise publishers—including major media groups, established digital brands, and premium content networks—this role becomes central to our next phase of growth.
As Raptive's sole enterprise marketing leader, you'll serve as the central growth engine for our expansion into premium publishing. This isn't just a campaign executor role, you'll define the strategic narrative, own the full funnel, and directly impact Raptive's ability to become the partner of choice for the world's most influential publishers and media brands. You'll have the autonomy to build our enterprise marketing function from the ground up, with direct visibility to leadership and the opportunity to shape our trajectory in this critical market segment.
What you’ll be doing: Strategic Marketing Leadership
Own end-to-end marketing strategy for enterprise publisher prospects across the entire funnel, translating our sophisticated ad tech capabilities into clear business value
Develop and execute account-based marketing (ABM) programs targeting high-value publishers and media groups
Lead go-to-market planning, positioning, and messaging that positions Raptive as the strategic partner for premium publishers seeking independence from walled gardens
Define quarterly campaign themes and narratives that demonstrate Raptive as the ideal solution for enterprise publisher challenges
Identify and capitalize on market opportunities through competitive intelligence, programmatic advertising trends, and publisher ecosystem analysis
Serve as the strategic bridge between product capabilities (identity solutions, programmatic optimization) and publisher business outcomes (revenue growth, audience insights)
Brand Positioning & Thought Leadership
Develop Raptive's positioning in the enterprise publisher market, emphasizing our scale, technical sophistication, and strategic direction as the partner of choice for premium content businesses
Partner with Content Marketing to create and execute thought leadership strategy that establishes Raptive as a category leader in publisher independence and ad tech innovation
Represent Raptive at industry events, conferences, and speaking opportunities within the adtech, programmatic, and digital publishing ecosystem
Build Raptive's reputation as the strategic growth partner that premium publishers choose when scaling their ad businesses
Multi-Channel Campaign Execution
Design and execute integrated campaigns across email, content, events, digital advertising, and direct outreach that balance strategic storytelling with revenue-focused messaging
Influence event marketing strategy and end-to-end execution (virtual and in-person) with event team support
Input on marketing automation workflows, nurture sequences, lead scoring models, and behavioral triggers optimized for enterprise buying cycles
Advise on conversion rate optimization across all customer touchpoints
Content & Lifecycle Marketing
Develop segmented nurture tracks by vertical, growth stage, publisher pain points, and technical sophistication that speak to both C-suite and technical decision-makers
Translate complex ad tech capabilities—programmatic optimization, identity solutions, header bidding, AI-powered yield management—into publisher-friendly business value propositions
Design and execute systematic A/B testing programs for messaging, CTAs, and content formats
Manage re-engagement campaigns for disengaged prospects
Sales Enablement & Collaboration
Partner closely with Enterprise sales team on account strategy, campaign alignment, and deal acceleration
Provide market intelligence on competitive positioning, industry trends, and publisher pain points to inform sales approach
Project manage the creation of sales enablement materials that clearly articulate technical capabilities and business outcomes
Ensure seamless handoff of marketing-qualified leads to sales team with rich context on engagement and intent signals
Collaborate on high-value prospect engagement strategies including executive-level relationship building
Performance Management & Optimization
Own campaign measurement, reporting, and optimization across all channels with clear line-of-sight to pipeline and revenue impact
Drive improvements in conversion rates at each funnel stage through data-driven experimentation
Analyze attribution and customer journey data to inform strategy and budget allocation
Manage marketing budget allocation and vendor relationships with a revenue-minded approach
The skills and experience you bring to the job:
8+ years in B2B marketing for adtech, martech, or media technology companies targeting premium publishers, media groups, or digital platforms
5+ years in marketing leadership roles with demonstrated ability to balance strategic storytelling with performance marketing rigor
Proven track record developing and executing successful enterprise marketing strategies that drive measurable pipeline and revenue growth
Deep expertise in account-based marketing, demand generation, and multi-channel campaign management for complex, technical B2B sales
Strong background in content marketing and lifecycle nurture programs for enterprise buyers
Experience with marketing automation platforms (Salesforce Marketing Cloud strongly preferred)
Industry fluency in adtech ecosystem, programmatic advertising, publisher business models, identity solutions, and AI applications in digital advertising
Ability to translate technical product capabilities into compelling business narratives for both executive and technical audiences
Track record of building credibility with enterprise sales teams and demonstrating marketing's revenue impact
Comfort working in a fast-paced, high-growth environment where this role serves as the strategic hub for enterprise marketing
About Raptive Raptive is a new kind of media company built for creators and home to one of the largest and most diverse audiences on the internet. Raptive combines its position as the world’s largest ad management platform with a comprehensive suite of monetization, audience and business solutions that enable creators to turn their passions and talents into thriving independent companies and enduring brands. We stand for the future of a diverse, open internet powered by the creativity and entrepreneurship of the independent creators and publishers it serves. To date, Raptive has paid over $2.5 billion to thousands of independent creators. Join us in creating a more equitable and inclusive future for media. Raptive was recognized as a Fortune 100 Best Places To Work for 2024-2025.
The base salary range for this position is $150,000-$180,000. The range provided is Raptive’s reasonable estimate of the annualized base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, geographic location, knowledge, skills and abilities. This role is eligible for additional incentive compensation that isn’t included in the posted range.
For more information, visit www.Raptive.com or follow us on LinkedIn or Instagram.
Raptive is committed to diversity, equity, and inclusion. We believe we are most impactful when people with a wide range of backgrounds, experiences, and identities come together with a common purpose. We encourage candidates from all backgrounds to apply. Raptive is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please reach out to a member of our recruiting team.
#J-18808-Ljbffr