SalaryGuide
Responsibilities
GTM Strategy & Planning: Develop and execute comprehensive product marketing plans, including market analysis, competitive positioning, target audience identification, and core messaging. Customer & Market Insight: Lead in-depth market research and customer analysis to identify unmet needs, emerging trends, and competitive threats within the compliance management industry. Positioning & Messaging: Craft compelling, differentiated product positioning and messaging that effectively highlight the unique value propositions of our solutions to key target audiences. Content Strategy: Own the development of high-quality, engaging content, including webinars, case studies, and sales collateral, ensuring it resonates with target audiences across the customer journey. Sales Enablement: Collaborate with the sales team to develop and deliver effective sales training programs, tools, and resources to empower them to sell our solutions effectively. Product Roadmap Influence: Work directly with the Product Management team to influence the product roadmap, ensuring new features and functionality align with market needs and customer requirements. Launch Management: Manage end-to-end product launches, including developing launch plans, creating launch materials, and coordinating with cross-functional teams for successful execution. Performance Analysis: Track and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and initiatives, using data-driven decisions to continuously optimize performance. Requirements
4+ years of professional experience in product marketing within the healthcare software or technology industry. Proven experience with or exposure to compliance or regulatory solutions is strongly preferred. Deep understanding of marketing principles, including market segmentation, targeting, positioning, and messaging. Excellent written and verbal communication skills, with the ability to create compelling content and present effectively to diverse audiences. Strong analytical skills, with the ability to analyze data, identify trends, and make data-driven decisions. Proficiency in using CRM systems (Hubspot a plus) and analytics platforms. Experience mentoring junior team members and strong presentation skills for senior management. Preferred
A Bachelor's degree in Marketing, Business, or a related field. Experience with API or data solutions. Experience with project management platforms like Monday.com. Benefits
Awarded one of BuiltIn's 2025 Best Places to Work and honored as a Silver Stevie® Award Winner in the 2025 Stevie Awards For Great Employers. Professional development allowance to help you grow in the ways that mean the most to you. Flexibility for balancing work with the rest of life and ample PTO, including paid time off for volunteering, your birthday, and becoming a new parent. 401(k) with company matching, financial planning education and resources; Health, dental, and vision coverage options with HSA, FSA, and traditional plans for dependents Lifestyle Spending Account (LSA): annual spending account for personal well-being plus exclusive discounts for team members LATAM: 100% coverage of health insurance premiums; Propelus Flex Club with monthly points and exclusive discounts; life insurance paid by the company; optional beneficiaries at a discounted rate
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GTM Strategy & Planning: Develop and execute comprehensive product marketing plans, including market analysis, competitive positioning, target audience identification, and core messaging. Customer & Market Insight: Lead in-depth market research and customer analysis to identify unmet needs, emerging trends, and competitive threats within the compliance management industry. Positioning & Messaging: Craft compelling, differentiated product positioning and messaging that effectively highlight the unique value propositions of our solutions to key target audiences. Content Strategy: Own the development of high-quality, engaging content, including webinars, case studies, and sales collateral, ensuring it resonates with target audiences across the customer journey. Sales Enablement: Collaborate with the sales team to develop and deliver effective sales training programs, tools, and resources to empower them to sell our solutions effectively. Product Roadmap Influence: Work directly with the Product Management team to influence the product roadmap, ensuring new features and functionality align with market needs and customer requirements. Launch Management: Manage end-to-end product launches, including developing launch plans, creating launch materials, and coordinating with cross-functional teams for successful execution. Performance Analysis: Track and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and initiatives, using data-driven decisions to continuously optimize performance. Requirements
4+ years of professional experience in product marketing within the healthcare software or technology industry. Proven experience with or exposure to compliance or regulatory solutions is strongly preferred. Deep understanding of marketing principles, including market segmentation, targeting, positioning, and messaging. Excellent written and verbal communication skills, with the ability to create compelling content and present effectively to diverse audiences. Strong analytical skills, with the ability to analyze data, identify trends, and make data-driven decisions. Proficiency in using CRM systems (Hubspot a plus) and analytics platforms. Experience mentoring junior team members and strong presentation skills for senior management. Preferred
A Bachelor's degree in Marketing, Business, or a related field. Experience with API or data solutions. Experience with project management platforms like Monday.com. Benefits
Awarded one of BuiltIn's 2025 Best Places to Work and honored as a Silver Stevie® Award Winner in the 2025 Stevie Awards For Great Employers. Professional development allowance to help you grow in the ways that mean the most to you. Flexibility for balancing work with the rest of life and ample PTO, including paid time off for volunteering, your birthday, and becoming a new parent. 401(k) with company matching, financial planning education and resources; Health, dental, and vision coverage options with HSA, FSA, and traditional plans for dependents Lifestyle Spending Account (LSA): annual spending account for personal well-being plus exclusive discounts for team members LATAM: 100% coverage of health insurance premiums; Propelus Flex Club with monthly points and exclusive discounts; life insurance paid by the company; optional beneficiaries at a discounted rate
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