KnowBe4
Product Marketing Manager (Remote)
KnowBe4, the provider of the worlds largest security awareness training and simulated phishing platform, is used by tens of thousands of organizations around the globe. KnowBe4 enables organizations to manage the ongoing problem of social engineering by helping them train employees to make smarter security decisions, every day.
Fortune has ranked us as a best place to work for women, for millennials, and in technology for four years in a row! We have been certified as a Great Place To Work in 8 countries, plus weve earned numerous other prestigious awards, including Glassdoors Best Places To Work.
Our team values radical transparency, extreme ownership, and continuous professional development in a welcoming workplace that encourages all employees to be themselves. Whether working remotely or in-person, we strive to make every day fun and engaging; from team lunches to trivia competitions to local outings, there is always something exciting happening at KnowBe4.
Remote positions open in the US office only. As a Product Marketing Manager, you will have a direct impact on driving our customer growth every day. Your goal is to add more value to prospects and existing customers through developing product marketing and sales enablement content that supports KnowBe4s customer acquisition and retention efforts. We are looking for a highly organized and self-motivated product marketer who can identify and understand the needs of the customer and ways they use our products, understands the capabilities and differentiators of our product platform and effectively educate sales teams and the market on how KnowBe4 brings value to our customers.
This position will work closely with both external and internal stakeholders. Internally these include Marketing, Sales, Customer Success, and Product Management to enable them to effectively position KnowBe4s products and differentiate our offerings from our competition. Externally, product marketing will work with industry analysts, customers, and partners to understand market trends related to the product. You will keep a pulse on the competitive landscape, pricing trends, and KnowBe4 new product features and help optimize the development of product messaging, collateral, and sales enablement assets.
Responsibilities
Create product and feature positioning and messaging that attracts and converts prospects and leads
Collaborate with Product Management on new product ideas and free tools used to bring more prospects into the sales funnel
Collaborate with Marketing teams to create communication and marketing plans for the launch of new products, features, and releases aligned to the target audiences
Manage product launch deliverables across Marketing team
Collaborate cross functionally to develop and/or support marketing plans to drive demand for our products across all go-to-market channels
Articulate the value proposition of the products to end users and help inform sales tools (feature comparisons, battle cards, datasheets, etc.) that support the selling process of each product line
Support competitive research and help position us to win more customers
Partner with the members of the Marketing team to design and launch campaigns designed to create measurable pipeline impact and impact brand awareness
Leverage AI tools for research, content creation, and data analysis
Minimum Qualifications
BA/BS or equivalent working experience
Certification or familiarity with Product Marketing Alliance (PMA) or Pragmatic Marketing program a plus
Prior experience in product marketing, product positioning, messaging, and market research & analysis
At least 2 years prior experience in cybersecurity and B2B software is required
Clear understanding of and ability to implement key pieces of the GTM process
Excellent command of the product marketing function and processes
Tactical experience creating and managing product marketing assets
Ability to gather information to form value propositions and establish proof points to provide support
Strong writer with the ability to translate technical capabilities of our products into value statements in ways that our customers will understand (including product sheets, surveys, and other customer-facing resources)
Excellent communication skills -- you will interact with customers, industry analysts, and cross-functional teammates regularly.
Experience creating and executing product launch marketing campaigns and programs that drive customer engagement and advocacy
Experience evaluating analytics and offering recommendations for the next course of action
Familiarity with sales processes and culture, including the tools and assets needed by a high-volume sales organization
Strong problem solving skills is a must
Experience with Marketing software such as Highspot, Monday.com, Crayon, Hubspot or similar is a plus
Experience using Salesforce or other CRM platform a plus
The base pay for this position ranges from $120,000 - $125,000, which will vary depending on how well an applicants skills and experience align with the job description listed above.
We will accept applications until 10/17/2025.
We offer company-wide bonuses based on monthly sales targets, employee referral bonuses, adoption assistance, tuition reimbursement, certification reimbursement, certification completion bonuses, and a relaxed dress code - all in a modern, high-tech, and fun work environment.
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Fortune has ranked us as a best place to work for women, for millennials, and in technology for four years in a row! We have been certified as a Great Place To Work in 8 countries, plus weve earned numerous other prestigious awards, including Glassdoors Best Places To Work.
Our team values radical transparency, extreme ownership, and continuous professional development in a welcoming workplace that encourages all employees to be themselves. Whether working remotely or in-person, we strive to make every day fun and engaging; from team lunches to trivia competitions to local outings, there is always something exciting happening at KnowBe4.
Remote positions open in the US office only. As a Product Marketing Manager, you will have a direct impact on driving our customer growth every day. Your goal is to add more value to prospects and existing customers through developing product marketing and sales enablement content that supports KnowBe4s customer acquisition and retention efforts. We are looking for a highly organized and self-motivated product marketer who can identify and understand the needs of the customer and ways they use our products, understands the capabilities and differentiators of our product platform and effectively educate sales teams and the market on how KnowBe4 brings value to our customers.
This position will work closely with both external and internal stakeholders. Internally these include Marketing, Sales, Customer Success, and Product Management to enable them to effectively position KnowBe4s products and differentiate our offerings from our competition. Externally, product marketing will work with industry analysts, customers, and partners to understand market trends related to the product. You will keep a pulse on the competitive landscape, pricing trends, and KnowBe4 new product features and help optimize the development of product messaging, collateral, and sales enablement assets.
Responsibilities
Create product and feature positioning and messaging that attracts and converts prospects and leads
Collaborate with Product Management on new product ideas and free tools used to bring more prospects into the sales funnel
Collaborate with Marketing teams to create communication and marketing plans for the launch of new products, features, and releases aligned to the target audiences
Manage product launch deliverables across Marketing team
Collaborate cross functionally to develop and/or support marketing plans to drive demand for our products across all go-to-market channels
Articulate the value proposition of the products to end users and help inform sales tools (feature comparisons, battle cards, datasheets, etc.) that support the selling process of each product line
Support competitive research and help position us to win more customers
Partner with the members of the Marketing team to design and launch campaigns designed to create measurable pipeline impact and impact brand awareness
Leverage AI tools for research, content creation, and data analysis
Minimum Qualifications
BA/BS or equivalent working experience
Certification or familiarity with Product Marketing Alliance (PMA) or Pragmatic Marketing program a plus
Prior experience in product marketing, product positioning, messaging, and market research & analysis
At least 2 years prior experience in cybersecurity and B2B software is required
Clear understanding of and ability to implement key pieces of the GTM process
Excellent command of the product marketing function and processes
Tactical experience creating and managing product marketing assets
Ability to gather information to form value propositions and establish proof points to provide support
Strong writer with the ability to translate technical capabilities of our products into value statements in ways that our customers will understand (including product sheets, surveys, and other customer-facing resources)
Excellent communication skills -- you will interact with customers, industry analysts, and cross-functional teammates regularly.
Experience creating and executing product launch marketing campaigns and programs that drive customer engagement and advocacy
Experience evaluating analytics and offering recommendations for the next course of action
Familiarity with sales processes and culture, including the tools and assets needed by a high-volume sales organization
Strong problem solving skills is a must
Experience with Marketing software such as Highspot, Monday.com, Crayon, Hubspot or similar is a plus
Experience using Salesforce or other CRM platform a plus
The base pay for this position ranges from $120,000 - $125,000, which will vary depending on how well an applicants skills and experience align with the job description listed above.
We will accept applications until 10/17/2025.
We offer company-wide bonuses based on monthly sales targets, employee referral bonuses, adoption assistance, tuition reimbursement, certification reimbursement, certification completion bonuses, and a relaxed dress code - all in a modern, high-tech, and fun work environment.
#J-18808-Ljbffr