Generation Love is hiring: Marketing And Public Relations Coordinator in New Yor

Marketing And Public Relations Coordinator

We are seeking a dynamic and organized Marketing & PR Coordinator to serve as a key liaison between our marketing, public relations, content creation, and influencer relations partners. This role requires a versatile professional who can seamlessly manage multiple projects—from content production and blogger outreach to influencer partnerships. The ideal candidate thrives in a fast-paced environment, excels at cross-functional collaboration, and has a keen eye for brand storytelling.

Key Responsibilities

• Design and execute blog content within Shopify, ensuring alignment with brand and campaign objectives
• Maintain content calendar and coordinate with marketing team on editorial strategy
• Update blog with fresh imagery, product features, and campaign storytelling

PR Platform & Media Relations

• Manage PR platform & agency as primary point of contact
• Pitch editors to secure press coverage and product features
• Manage and fulfill sample requests from editors and media contacts
• Regularly update platform with press releases, refreshed imagery, and product merchandising
• Track press opportunities and features submitted or secured

Photoshoot Support & Planning

• Assist with all photoshoots including editorial, line sheet, and e-commerce shoots
• Coordinate samples with production team
• Provide on-set support and manage logistics for sample delivery and pickup
• Support content creation efforts with creative ideation and styling

Content Creation

• Assist with in-office and in-store content creation
• Support creative team with on-camera modeling when needed
• Contribute to social photoshoots and real-time content capture
• Create digital lookbooks to share with relevant PR and Influencer partners

Influencer Relations & Partnerships

• Serve as primary point of contact for all influencer, stylist, and celebrity partnerships
• Oversee outreach, relationship management, and coordination of partnership terms
• Manage partnership deliverables and track influencer content submissions
• Lead coordination efforts for celebrity dressing and editorial opportunities

Gifting, Loans, & Sample Coordination

• Fulfill all influencer, press, and Walker Drawas gifting and loan requests
• Coordinate with shipping and customer service teams on order fulfillment
• Track all outgoing samples and manage returns/loans
• Process organic requests, Presshook pulls, stylist requests, and Walker Drawas partnerships
• Manage samples in preparation for photoshoots

Qualifications

• 1-2 years of experience in marketing, PR, content creation, or related field
• Strong project management skills with ability to juggle multiple priorities
• Excellent written and verbal communication skills
• Experience with social media platforms and community management
• Knowledge of Presshook or similar PR platforms preferred
• Strong organizational skills and attention to detail
• Ability to work collaboratively across multiple teams