Generation Love is hiring: Marketing And Public Relations Coordinator in New Yor

Position Overview We are seeking a dynamic and organized Marketing & PR Coordinator to serve as a key liaison between our marketing, public relations, content creation, and influencer relations partners. This role requires a versatile professional who can seamlessly manage multiple projects—from content production and blogger outreach to influencer partnerships. The ideal candidate thrives in a fast-paced environment, excels at cross-functional collaboration, and has a keen eye for brand storytelling. Key Responsibilities Content & Blog Management Design and execute blog content within Shopify, ensuring alignment with brand and campaign objectives Maintain content calendar and coordinate with marketing team on editorial strategy Update blog with fresh imagery, product features, and campaign storytelling PR Platform & Media Relations Manage PR platform & agency as primary point of contact Pitch editors to secure press coverage and product features Manage and fulfill sample requests from editors and media contacts Regularly update platform with press releases, refreshed imagery, and product merchandising Track press opportunities and features submitted or secured Photoshoot Support & Planning Assist with all photoshoots including editorial, line sheet, and e-commerce shoots Coordinate samples with production team Provide on-set support and manage logistics for sample delivery and pickup Support content creation efforts with creative ideation and styling Content Creation Assist with in-office and in-store content creation Support creative team with on-camera modeling when needed Contribute to social photoshoots and real-time content capture Create digital lookbooks to share with relevant PR and Influencer partners Influencer Relations & Partnerships Serve as primary point of contact for all influencer, stylist, and celebrity partnerships Oversee outreach, relationship management, and coordination of partnership terms Manage partnership deliverables and track influencer content submissions Lead coordination efforts for celebrity dressing and editorial opportunities Gifting, Loans, & Sample Coordination Fulfill all influencer, press, and Walker Drawas gifting and loan requests Coordinate with shipping and customer service teams on order fulfillment Track all outgoing samples and manage returns/loans Process organic requests, Presshook pulls, stylist requests, and Walker Drawas partnerships Manage samples in preparation for photoshoots Qualifications 1-2 years of experience in marketing, PR, content creation, or related field Strong project management skills with ability to juggle multiple priorities Excellent written and verbal communication skills Experience with social media platforms and community management Knowledge of Presshook or similar PR platforms preferred Strong organizational skills and attention to detail Ability to work collaboratively across multiple teams #J-18808-Ljbffr