VaynerX is hiring: Manager, Media - Video Investment (TV 3.0) in New York

Manager, Media - Video Investment (TV 3.0)

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About VaynerMedia

VaynerMedia is a contemporary global creative and media agency with expertise in driving relevance for clients and delivering impactful business results. The independently‑owned agency was founded in 2009 and has offices in New York, Los Angeles, Miami, London, APAC and LATAM. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards and is part of the VaynerX family of companies founded and run by entrepreneur Gary Vaynerchuk.

In A Nutshell

The Manager, Media Buying/Planning in Video Activation (TV 3.0) is the tactical heartbeat of our team. While our VPs & Directors set high‑level strategy, you aid the plan, own negotiation, execute buys, assist in reporting/stewardship and ensure every dollar works as hard as possible. You will focus evenly (~50%) on Linear TV (Scatter/Upfront) while also playing a fusion role (~50%) in our growing programmatic and direct‑IO CTV/OTT investment practice.

What You’d Do

• Planning: support the team’s annual, quarterly and ad‑hoc client planning and thought leadership exercises on modern video for modern living rooms.
• Tactical Buying & Negotiation: lead the execution of Linear TV and CTV buys, negotiate rates/CPMs, secure inventory, access ad‑tech/data platforms, and manage insertion orders (IOs) across broadcast, cable and streaming partners.
• Campaign Stewardship: actively monitor live campaigns, track pacing, manage under‑delivery, negotiate ADUs, and ensure all spots run as planned. Assist in post‑buy development.
• Linear Mastery (~50%): manage the nuts and bolts of linear TV buying & planning, including stewardship of Upfront allocations and executing Scatter buys within Mediaocean and Nielsen NMI.
• CTV/OTT Mastery (~50%): set up and optimize programmatic streaming video campaigns (PMP/PG, D-IO) within DSPs and manage direct CTV partner deal relationships.
• Discrepancy Resolution: clear billing discrepancies and handle monthly reconciliations to ensure vendors are paid on time and clients are billed correctly.
• Reporting & Analysis: compile weekly or monthly buy reports, post‑log analysis, and MSA data to provide the team with clear visibility into campaign performance against guarantees and plan goals.
• Vendor Relations: maintain day‑to‑day relationships with sales & marketing representatives from major networks and publishers and platforms (Disney, NBCU, Paramount, Roku, Amazon, Trade Desk, Tubi, etc.), keeping a pulse on product pipelines and opportunistic inventory.
• Mentorship: provide guidance, training and QA support to Senior Media Analysts and Analysts, helping them learn the fundamentals of planning, buying and video media platform management.

What You’ve Got

• Experience: 3‑5 years of hands‑on media buying or planning experience; strong foundation in Linear TV buying with growing competency in bidable CTV/Digital Video.
• Balanced Skillset: expert in traditional TV mechanics (GRPs, CPMs, Dayparts, Posting) and comfortable navigating the premium digital video landscape (Impressions, Cohorts, VCR, Programmatic, Sponsorships and Full‑Funnel measurement tiers).
• Tool Proficiency:
  • Must Haves: solid experience with Mediaocean (Spectra/OX) and Prisma.
  • Strongly Preferred: experience with Excel (pivot tables, VLookups) and familiarity with DSPs (The Trade Desk, DV360) or SSPs; seasonal‑oriented client exposure is a plus.
• Financial Acumen: hawk‑eye for detail regarding budgets, flighting and billing; discrepancy of $100 matters as much as $10,000.
• Negotiation Skills: push back on vendors to get better rates, added value or better slotting for clients.
• Agility: pivot quickly; adjust buys and flighting on the fly based on client needs and social media pros.
• Vayner Culture: embody a “Honey Empire” attitude—kind, collaborative, and believe in working with the team to get the job done.

Benefits & Compensation

• Base Salary: $80,000 — $110,000 USD (exact compensation may vary based on skills, experience and location)
• Employer‑sponsored 401(k) with match
• Medical, Dental and Vision coverage
• Unlimited PTO
• Caregiver (Parental) Leave
• Health and Wellness benefits
• NYC location (Hudson Yards) with hybrid schedule

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