apricot is hiring: Social Media Marketer in Town of Poland

We are looking for a Social Media Marketer to manage and grow brand presence across social media and digital platforms. This role is responsible for developing and executing social media strategies, creating engaging content, and analyzing performance metrics to drive brand awareness, audience engagement, and lead generation. The ideal candidate has creativity and experience driving engagement and growth.

Responsibilities

• Develop and execute social media strategies.
• Create, schedule, and publish engaging content (text, images, video, etc.) across platforms such as Instagram, Facebook, LinkedIn, Twitter, TikTok, etc.
• Collaborate with marketing, design, and content teams to ensure brand consistency.
• Monitor social media channels, respond to comments/messages, and foster community engagement.
• Use analytics tools to track performance, generate reports, and optimize campaigns.
• Stay updated on the latest social media trends, tools, and best practices.
• Manage social media advertising campaigns (optional depending on role).

Qualifications

• Proven experience in social media marketing or similar role managing social media channels.
• Experience with paid social campaigns and influencer partnerships.
• Strong knowledge of social media platforms, content creation, and scheduling tools (e.g., Hootsuite, Buffer, Later).
• Ability to analyze metrics and derive actionable insights.
• Strong copywriting and creative skills.
• Familiarity with analytics tools.
• Proficient in English (written and spoken)

Nice to have

• Understanding of SEO and digital marketing principles
• Familiarity with design tools (e.g., Canva, Adobe Creative Suite) is a plus.