AIS (Applied Information Sciences)
Overview
At AIS (Applied Information Sciences) we are seeking a Marketing Manager to develop, execute, and track integrated demand generation campaigns that enhance brand awareness, generate high‑quality leads, and expand our customer base. The successful candidate will craft targeted, automated marketing programs to engage and nurture prospects throughout the buyer journey, ultimately driving conversion and revenue growth.
Key Responsibilities
Develop and execute integrated campaigns targeting potential customers using email marketing, content marketing, webinars, social media, paid advertising, and more.
Improve lead‑to‑customer conversion rate by refining messaging, inbound and outbound programs, and creative.
Co‑create compelling marketing collateral tailored to various stages of the buyer journey.
Build out email campaigns by different segments to engage prospects, build relationships and move leads through the funnel.
Partner closely with sales, marketing, and operations to develop a coordinated content strategy and campaign execution for both inbound and outbound lead generation.
Stay up to date with industry trends, competitor activities, and emerging technologies in the database ecosystem.
Manage allocated marketing budget and identify resources to maximize lead generation performance.
Communicate and report on KPIs, campaign performance and use data‑driven insights to identify opportunities for campaign optimization and improvement of website traffic, lead quality, lead velocity, and pipeline generation.
Qualifications
3-5+ years of experience developing and executing successful demand generation marketing campaigns in B2B/B2G environments.
Hands‑on experience working across digital marketing disciplines, including email marketing, SEO, paid online advertising, website optimization, and more.
Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously and deliver results on time and on budget.
A succinct writer and clear communicator with the ability to create engaging content.
Builder mindset who can work individually and collaborate effectively with others.
Strong attention to detail and ability to dive into the weeds with your team.
Experience developing and executing successful demand generation campaigns, resulting in measurable lead generation and revenue growth.
Proficiency in marketing automation platforms, CRM systems, and analytics tools; experience with HubSpot, Google Analytics, and social media management tools.
Benefits
Employee Ownership: Your contributions directly impact the company’s success, and you share in its achievements.
Continuous Learning: Access to resources, training, and mentorship to support your professional growth.
Inclusive Culture: A workplace where diversity is celebrated, and everyone’s voice is valued.
Mission‑Driven Work: Engage in projects that make a meaningful difference for our clients and communities.
Salary The targeted base salary range for this role is $59,000–$89,000 per year. Please note that this range is a guideline; the final offer will be based on several factors including skill set, experience, education, certifications, and location.
EEO Statement Applied Information Sciences does not discriminate on the basis of race, national origin, religion, color, gender, sexual orientation, age, disability, protected veteran status, or any other basis. Employment decisions are based solely on qualifications, merit, and business needs.
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Key Responsibilities
Develop and execute integrated campaigns targeting potential customers using email marketing, content marketing, webinars, social media, paid advertising, and more.
Improve lead‑to‑customer conversion rate by refining messaging, inbound and outbound programs, and creative.
Co‑create compelling marketing collateral tailored to various stages of the buyer journey.
Build out email campaigns by different segments to engage prospects, build relationships and move leads through the funnel.
Partner closely with sales, marketing, and operations to develop a coordinated content strategy and campaign execution for both inbound and outbound lead generation.
Stay up to date with industry trends, competitor activities, and emerging technologies in the database ecosystem.
Manage allocated marketing budget and identify resources to maximize lead generation performance.
Communicate and report on KPIs, campaign performance and use data‑driven insights to identify opportunities for campaign optimization and improvement of website traffic, lead quality, lead velocity, and pipeline generation.
Qualifications
3-5+ years of experience developing and executing successful demand generation marketing campaigns in B2B/B2G environments.
Hands‑on experience working across digital marketing disciplines, including email marketing, SEO, paid online advertising, website optimization, and more.
Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously and deliver results on time and on budget.
A succinct writer and clear communicator with the ability to create engaging content.
Builder mindset who can work individually and collaborate effectively with others.
Strong attention to detail and ability to dive into the weeds with your team.
Experience developing and executing successful demand generation campaigns, resulting in measurable lead generation and revenue growth.
Proficiency in marketing automation platforms, CRM systems, and analytics tools; experience with HubSpot, Google Analytics, and social media management tools.
Benefits
Employee Ownership: Your contributions directly impact the company’s success, and you share in its achievements.
Continuous Learning: Access to resources, training, and mentorship to support your professional growth.
Inclusive Culture: A workplace where diversity is celebrated, and everyone’s voice is valued.
Mission‑Driven Work: Engage in projects that make a meaningful difference for our clients and communities.
Salary The targeted base salary range for this role is $59,000–$89,000 per year. Please note that this range is a guideline; the final offer will be based on several factors including skill set, experience, education, certifications, and location.
EEO Statement Applied Information Sciences does not discriminate on the basis of race, national origin, religion, color, gender, sexual orientation, age, disability, protected veteran status, or any other basis. Employment decisions are based solely on qualifications, merit, and business needs.
#J-18808-Ljbffr