Digital Marketing & Ecommerce Specialist Job at Madcap Coffee Company in Grand R

Digital Marketing & Ecommerce Specialist

Essential Functions

• eCommerce & Website Design/Maintenance
• Digital & Email Marketing
• Merchandising, User Experience, and Subscription Program Maintenance
• Oversee and Execute Editorial Calendar & Analytics To Support Strategy

Specific Duties

• Maintain eCommerce Operations & Website: Oversee daily operations of MadcapCoffee.com, Shopify, ShipStation, and the wholesale portal, ensuring accurate listings, pricing, merchandising, and promotional execution while driving continuous UX improvements.
• Own Digital, Email & CRM Marketing: Execute all DTC/B2B email campaigns, automated flows, SEO/SEM, paid digital, affiliate channels, and CRM segmentation to grow audience engagement and drive performance.
• Implement social media content aligned with marketing calendars; partner with the Brand Designer to plan and support photo, video, and creative production needs.
• Perform Product Marketing & Release: Own product marketing for coffees, merchandise, and brewing equipment; maintain the product and release calendar with Roastery and Green Coffee teams; write product descriptions and campaign content.
• Support Wholesale Marketing & Resource Enablement: Maintain the Wholesale Buyer’s Guide, product release assets, and resource portals while coordinating B2B communication and marketing support with Sales and Retail.
• Maintain Subscriptions & Merchandising Strategy: Oversee Recharge subscription operations and optimization; analyze merchandising performance, digital buying patterns, bundling, and promotions to identify growth opportunities.
• Drive Analytics, GTM Support & Cross-Functional Alignment: Analyze campaign and site performance, maintain scorecard measures, support GTM planning, and coordinate with Sales, Ops, Roastery, Retail, and agency partners to execute integrated marketing strategies.

Desired Characteristics

• Consumer-obsessed, empathetic, patient, and humble.
• A driven self-starter and problem-solver able to operate in a start-up-like environment, wearing multiple hats and collaborating closely across teams.
• Clear, consistent communicator with strong time-management and ability to manage workload independently, remotely, or while traveling.
• Close observer of trends in marketing, digital, content, and social media. Identifies opportunities for Madcap and dito.
• Curious, data-driven, and iterative. Able to theorize, test, verify, and adjust quickly.
• 2+ years in marketing, digital marketing, eCommerce, or social media.
• Proficient with Shopify, ShipStation, and website CMS tools.
• Recharge/subscription experience strongly preferred.
• EOS, project management tools, and specialty coffee experience are a plus.

Supervisory Responsibility

This role engages with external partners and works closely with internal staff. The role may support direction, coordination, or evaluation of cross-functional contributors as needed.

Position Type / Expected Hours of Work

This is a full-time, salaried position averaging 40 hours/week. Occasional evenings, weekends, and extended hours may be required based on workload and product launch cycles.

Travel

Travel is primarily local during the business day, with occasional out-of-area or overnight travel as needed for events such as tradeshows, photo shoots, brand launches, & retail events.

Other Duties

• This job description is not designed to cover or contain a comprehensive list of activities or duties required. Responsibilities may change at any time with or without notice.