Communication Manager Job at Grand America Hotels & Resorts in Salt Lake City

Grand America Hotel
The Grand America Hotel
555 S Main St
Salt Lake City, UT 84111, USA

The Communications Manager oversees strategy and execution of earned media and content development for Grand America Hotels & Resorts (GAHR) portfolio. This role takes ownership of earned media and drives comprehensive content strategy including website content, blogs, and other similar digital marketing materials. Acts as liaison between media outlets, PR and digital marketing agencies, and operations teams. Success is defined by earned media and content aligned with brand strategy for each property while supporting overall portfolio objectives.

Essential duties and responsibilities (Other duties may be assigned):

• Communication: Conducts regular check-ins with business and agency partners to create comprehensive communication strategy for GAHR portfolio. Responsible for press releases and other forms of communications.
• Content Strategy & Development: Lead strategic planning and execution of content including website content, blogs, digital marketing materials, and other content assets supporting brand positioning and digital visibility.
• SEO & AIO Strategy: Partner with agencies to understand and execute SEO and AI Optimization strategies. Drive implementation of SEO/AIO best practices in content development to enhance search relevance.
• Partnerships: Guide and develop partnerships with property stakeholders, agencies, and media outlets focused on driving earned media results and content performance across Grand America portfolio.
• Media Relationships: Build comprehensive book of media relationships and coordinate media trips for properties across Grand America portfolio.
• Public Relations & Influencer Strategy: Lead public relations and influencer strategy and execution to grow all brands within the Grand America portfolio. Execute local PR initiatives and crisis management protocols.
• Social Media & Reputation Management: Serve as a Subject Matter Expert for social tools engagement and reputation management. Execute social engagement and reputation management strategies across platforms.
• Leadership: Lead effectively through matrixed organizational structures. Demonstrate emotional intelligence, openness to change, and willingness to collaborate across multiple departments and properties.
• Website Management: Oversight of media pages and content across websites in partnership with marketing team, ensuring SEO/AIO optimization and brand consistency.

Essential requirements and qualifications:

• Four-year college degree in communications, marketing or related business degree
• Four years of communications experience
• Two years in leadership role focused on team development
• Ability to work with various stakeholders and clearly communicate goals to leadership
• Proficient with Microsoft Office

Equal Opportunity Employer
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