SalaryGuide
Responsibilities
Partner with the VP of Marketing to develop and implement the annual marketing strategy.
Plan and execute marketing campaigns for both brick-and-mortar branches and the virtual lending office.
Develop digital ad campaigns (Google Ads, Meta, retargeting) to increase online loan applications.
Build dashboards with our data analytics department for campaign results and ROI.
Coordinate with branch teams on local marketing initiatives and in-store promotions.
Support customer referral and loyalty programs.
Serve as a key member of the marketing leadership pipeline with potential to advance to VP in a few years.
Requirements
Experience in consumer finance, financial services, lending, or similar regulated industries preferred.
Strong data analysis skills
Strong understanding of digital marketing, customer acquisition, and campaign execution.
Experience with direct mail and multi-channel marketing is a strong plus.
Ability to analyze performance data and make recommendations.
Highly organized, proactive, and comfortable leading projects from start to finish.
Creative problem solver with strong communication and presentation skills.
Ambition to advance into senior marketing leadership roles.
Benefits
Health, dental, vision insurance
PTO and holidays
401(k)
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Partner with the VP of Marketing to develop and implement the annual marketing strategy.
Plan and execute marketing campaigns for both brick-and-mortar branches and the virtual lending office.
Develop digital ad campaigns (Google Ads, Meta, retargeting) to increase online loan applications.
Build dashboards with our data analytics department for campaign results and ROI.
Coordinate with branch teams on local marketing initiatives and in-store promotions.
Support customer referral and loyalty programs.
Serve as a key member of the marketing leadership pipeline with potential to advance to VP in a few years.
Requirements
Experience in consumer finance, financial services, lending, or similar regulated industries preferred.
Strong data analysis skills
Strong understanding of digital marketing, customer acquisition, and campaign execution.
Experience with direct mail and multi-channel marketing is a strong plus.
Ability to analyze performance data and make recommendations.
Highly organized, proactive, and comfortable leading projects from start to finish.
Creative problem solver with strong communication and presentation skills.
Ambition to advance into senior marketing leadership roles.
Benefits
Health, dental, vision insurance
PTO and holidays
401(k)
#J-18808-Ljbffr