Mansfield Melancon - Injury Lawyers
Company Overview
Mansfield Melancon Car Accident and Personal Injury Lawyers serves clients across Louisiana with offices in Baton Rouge, New Orleans, Lafayette, and Metairie. The firm focuses on injury matters and is known for hands‑on service and accessibility, offering free consultations, 24/7 availability, and contingency‑fee representation.
Job Overview We are hiring a Marketing Strategist to centralize and elevate a seven‑figure annual marketing program. This in‑person role is based in either Metairie or Baton Rouge, with routine travel between offices. Mileage is reimbursed.
Responsibilities
Own weekly marketing execution across channels, aligning to firm goals and budget.
Manage paid media: plan, launch, and optimize Google and Meta campaigns, coordinate with vendors, and guard ROAS and CPL.
Content engine: draft brief blog posts, light copy for pages and ads, publish in WordPress, and coordinate internal approvals.
SEO support: basic on‑page optimization, keyword tracking in Ahrefs, internal linking, and content briefs for target clusters.
Social presence: light creative in Canva, short‑form video clips, and consistent posting calendar around case results, FAQs, and community efforts.
Lead management partnership: monitor UTM hygiene, form health, call tracking, and ensure leads are routed correctly.
Quarterly planning: channel mix, experiments, and budget reallocation based on performance.
Vendor management: hold external partners to clear KPIs, audit spend, and reduce reliance where in‑house is more efficient.
Event and brand tasks as needed, without losing focus on performance metrics.
Qualifications
2 to 5 years in performance or digital marketing, agency or in‑house.
Working knowledge of Google Ads, Meta Ads, and GA4 with hands‑on optimization.
Comfortable writing and editing short‑form content, posting on WordPress, and using basic on‑page SEO practices.
Can create simple graphics in Canva and perform basic video editing for social clips.
Data fluent with Excel or Google Sheets, able to turn numbers into actionable decisions.
Nice to have: marketing degree or digital marketing certificate.
Legal industry background is a plus, but not required.
In‑person only. Valid driver’s license and ability to travel between Metairie and Baton Rouge.
Why Work Here
Direct access to decision makers and fast feedback loops.
Real ownership of a meaningful budget and a clear mandate to improve ROI.
Enrollment in Crisp Experience for training and workshops, including travel to Atlanta as scheduled.
Room to build a small bench of trusted vendors once the core system is established.
Benefits
Health stipend: firm contributes about $350 per month toward the employee’s health premium.
Retirement: 401(k) with employer match.
PTO: 5 days in the first 2 years, then 10 days from years 2 to 5, plus 12 paid holidays.
Flexible, family‑friendly culture with half‑day Fridays and mileage reimbursement for inter‑office travel.
Application Instructions To apply, click the “Apply” button and submit your application on the Crisp Recruit page that opens.
Seniority level Associate
Employment type Full‑time
Job function Marketing
Industries Law Practice
#J-18808-Ljbffr
Job Overview We are hiring a Marketing Strategist to centralize and elevate a seven‑figure annual marketing program. This in‑person role is based in either Metairie or Baton Rouge, with routine travel between offices. Mileage is reimbursed.
Responsibilities
Own weekly marketing execution across channels, aligning to firm goals and budget.
Manage paid media: plan, launch, and optimize Google and Meta campaigns, coordinate with vendors, and guard ROAS and CPL.
Content engine: draft brief blog posts, light copy for pages and ads, publish in WordPress, and coordinate internal approvals.
SEO support: basic on‑page optimization, keyword tracking in Ahrefs, internal linking, and content briefs for target clusters.
Social presence: light creative in Canva, short‑form video clips, and consistent posting calendar around case results, FAQs, and community efforts.
Lead management partnership: monitor UTM hygiene, form health, call tracking, and ensure leads are routed correctly.
Quarterly planning: channel mix, experiments, and budget reallocation based on performance.
Vendor management: hold external partners to clear KPIs, audit spend, and reduce reliance where in‑house is more efficient.
Event and brand tasks as needed, without losing focus on performance metrics.
Qualifications
2 to 5 years in performance or digital marketing, agency or in‑house.
Working knowledge of Google Ads, Meta Ads, and GA4 with hands‑on optimization.
Comfortable writing and editing short‑form content, posting on WordPress, and using basic on‑page SEO practices.
Can create simple graphics in Canva and perform basic video editing for social clips.
Data fluent with Excel or Google Sheets, able to turn numbers into actionable decisions.
Nice to have: marketing degree or digital marketing certificate.
Legal industry background is a plus, but not required.
In‑person only. Valid driver’s license and ability to travel between Metairie and Baton Rouge.
Why Work Here
Direct access to decision makers and fast feedback loops.
Real ownership of a meaningful budget and a clear mandate to improve ROI.
Enrollment in Crisp Experience for training and workshops, including travel to Atlanta as scheduled.
Room to build a small bench of trusted vendors once the core system is established.
Benefits
Health stipend: firm contributes about $350 per month toward the employee’s health premium.
Retirement: 401(k) with employer match.
PTO: 5 days in the first 2 years, then 10 days from years 2 to 5, plus 12 paid holidays.
Flexible, family‑friendly culture with half‑day Fridays and mileage reimbursement for inter‑office travel.
Application Instructions To apply, click the “Apply” button and submit your application on the Crisp Recruit page that opens.
Seniority level Associate
Employment type Full‑time
Job function Marketing
Industries Law Practice
#J-18808-Ljbffr