Digital Content Specialist Job at smartdept. inc. in Grand Rapids

smartdept. is searching for a Digital Content Specialist for a global consumer products client located in Ada, MI. The ideal candidate will come with 1 year of experience. This is an on-site 12-month contract opportunity with the possibility of an extension.

This early-career role supports global digital content marketing and social media community management. The position focuses on content creation, scheduling, community engagement, and assisting with the day-to-day execution of global social media channels.

What You’ll Do:

• Support content creation and execution for Instagram, Facebook, YouTube, Twitter, web channels, and more.

• Assist with editorial calendar planning, scheduling, and posting content.

• Create copy, Instagram stories, and various social media assets.

• Engage with followers by responding to comments, questions, and direct messages.

• Track, tag, and report on analytics and content performance.

• Collaborate with Digital Content Leads, Creative, Brand Management, Technology, and cross-functional partners.

What You’ll Need:

Education/Experience:

• Bachelor’s Degree in Social Media, Communications, Public Relations, or a related field.

• 0–1 years of experience in content creation, digital content management, or social media management (internships considered).

• Demonstrated understanding of content marketing, social content strategy, KPIs, and community management.

• Experience with tracking, reporting, tagging, analytics, and interpreting performance insights.

Nice-to-Have Skills:

• Experience managing brand or business social platforms and knowledge of best practices across Instagram, Facebook, YouTube, and Twitter.

• Skills in content production, execution, planning, and copywriting.

• Understanding of content analytics and performance usage.

• Strong project management and deadline-driven work habits.

• Awareness of emerging global social platforms and content trends.

• Proactive communication and problem-solving skills.

• Curiosity and willingness to learn and continually develop skills.