Content Marketing Manager Job at Murphy Logistics Solutions in Minneapolis

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Murphy Logistics Solutions, established in 1904, is a leading third‑party logistics provider in the Upper Midwest specializing in warehousing, transportation, transloading, and contract services. We offer customized solutions tailored to tackle any logistics challenge, delivering excellence to over 200 partner companies. Our dedicated team, with an average of over 20 years of industry experience, is a key strength. We prioritize ethical practices, value‑driven partnerships, and a positive impact for both customers and employees.

Role Description

This is a full‑time role for a Content Marketing Manager responsible for building a content engine that drives commercial impact. You will work closely with our Sales organization to produce content that accelerates pipeline, improves conversion, establishes thought leadership, and strengthens our national market position.

Key Responsibilities

• Own and execute the content strategy to support growth across key verticals and target markets
• Write and publish high‑quality, commercially focused content including white papers, industry insights, SEO articles, pillar pages, landing pages, sales enablement assets (playbooks, solution briefs, one‑pagers), case studies, customer stories, email and lead nurture series, industry POV reports, and executive messaging
• Collaborate daily with the Sales team to build content that drives pipeline movement
• Develop targeted content for key accounts and decision‑makers in priority industries
• Support proposal storytelling and strategic pursuit content when needed
• Produce competitive positioning collateral to help win strategic deals
• Create content toolkits for BDR outreach, retargeting sequences, and follow‑ups

SEO & Geo Growth

• Lead national SEO and geo‑targeted content strategy
• Use keyword research to build topical authority and search visibility
• Optimize conversion‑focused content for commercial intent

Industry Thought Leadership

• Monitor market trends: nearshoring, reshoring, warehouse capacity, labor dynamics, automation, rail‑served logistics, and industrial market economics
• Translate macro trends into credible leadership content that strengthens Murphy’s voice in the industry

Required Qualifications

• 4-8 years of B2B content marketing or editorial writing experience
• Proven track record producing strategic content that supports revenue teams
• Strong SEO writing discipline and research capability
• Ability to simplify complex industrial or technical topics
• Experience working directly with Sales or commercial stakeholders

Preferred Qualifications

• Background in logistics, supply chain, manufacturing, industrial services, or transportation
• Experience with HubSpot, SEMrush, Ahrefs, Similarweb, or Google Search Console
• Familiar with sales content frameworks and buyer journey mapping

Success & Benefits

• Content output directly supports sales velocity and inbound pipeline growth
• Strategic content used regularly by sales and business development teams
• Organic visibility grows in priority markets and industry verticals
• Murphy becomes a go‑to voice in U.S. logistics and 3PL insight
• Competitive compensation + performance incentives
• Health, vision, and dental coverage
• 401(k) with company contribution
• Strong team culture with over 120 years of family ownership growth
• Career advancement within a growing national logistics brand