Traild
Growth Marketing Lead – AU/US/CAN (Traild)
Join Traild as a Growth Marketing Lead and help accelerate the adoption of our SaaS solution that streamlines, automates and protects Accounts Payable for businesses worldwide.
About the Company Traild is a fast‑growing SaaS company that delivers real‑time risk protection for B2B payments.
Our specialized Accounts Payable software integrates with leading ERP systems such as SYSPRO, Acumatica, MYOB, and IFS to give customers a secure, automated, and efficient AP process.
About the Role We are looking for a talented and driven Growth Marketing Lead to join our expanding marketing team.
In this role you will shape and deliver our full‑funnel growth strategy—propelling customer acquisition, deepening demand generation, and accelerating revenue across digital channels.
You will own the entire growth marketing function, leading end‑to‑end experimentation, optimisation, and execution to build a predictable, scalable pipeline.
Key Responsibilities
Lead Traild’s full‑funnel growth strategy, owning demand generation and digital acquisition across all channels.
Plan, execute, and optimise paid campaigns across Google, YouTube, Meta and emerging platforms.
Run growth experiments to uncover new scalable acquisition opportunities.
Develop and optimise multi‑channel campaigns to attract, engage, and convert high‑quality leads.
Improve conversion rates through A/B testing, journey enhancements, landing page optimisation, and personalisation.
Build and manage automation workflows and personalised journeys in CRM platforms such as HubSpot.
Analyse performance metrics including CAC, LTV, ROI, attribution, and channel effectiveness.
Own funnel reporting and insights, driving improvements at every stage.
Partner with RevOps and Sales on lead quality, funnel metrics, scoring, and nurturing.
Manage all digital channels hands‑on, reducing reliance on external agencies.
Lead creative development, working with designers and writers to produce high‑impact assets.
Support cross‑functional growth initiatives and share insights across teams.
Who You Are You are a data‑driven, creatively minded growth marketer who thrives in experimentation‑led environments.
You balance analytical rigour with inventive thinking, enjoy handling channels, tools, and emerging technologies, and have the confidence to own the full funnel and accelerate pipeline beyond traditional playbooks.
About five years’ experience in growth or performance marketing, ideally in B2B SaaS or a fast‑paced tech environment.
Skilled in managing paid media across platforms such as Google, Meta, and YouTube, with a track record of driving results.
Strong analytical mindset, confident working with data, conversion metrics, experimentation frameworks, and performance modelling (CAC, LTV, ROI).
Hands‑on operator who thrives in environments where you can build, test, iterate, and optimise quickly.
Creative problem‑solver who experiments beyond standard channels and embraces new tools and technologies.
Proficient with marketing automation and CRM platforms, ideally HubSpot, including nurturing flows and lead scoring.
Effective communicator able to translate insights into clear recommendations and influence teams.
Comfortable working in a scale‑up environment with autonomy and pace.
Based in Australia or the US/Canada.
The Perks of Working at Traild
Flexibility: we offer a range of remote, hybrid and flexible working options.
Global team: we are growing across APAC, NA and EMEA and have teammates all across the world.
We are growing at an exponential rate—this is an opportunity to help build a true rocketship.
Our team genuinely loves working at Traild: we scored an 85 on our 2025 eNPS survey.
The Base Salary Range For This Position Is
U.S. Candidates: USD $114,000 – $137,000 per year
Canadian Candidates: CAD $97,000 – $106,000 per year
Australian Candidates: compensation will be based on experience, education and geographic location
Background Check We require final applicants to consent in writing to a police check / criminal background check to the extent permitted by law in your jurisdiction of employment.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Software Development
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About the Company Traild is a fast‑growing SaaS company that delivers real‑time risk protection for B2B payments.
Our specialized Accounts Payable software integrates with leading ERP systems such as SYSPRO, Acumatica, MYOB, and IFS to give customers a secure, automated, and efficient AP process.
About the Role We are looking for a talented and driven Growth Marketing Lead to join our expanding marketing team.
In this role you will shape and deliver our full‑funnel growth strategy—propelling customer acquisition, deepening demand generation, and accelerating revenue across digital channels.
You will own the entire growth marketing function, leading end‑to‑end experimentation, optimisation, and execution to build a predictable, scalable pipeline.
Key Responsibilities
Lead Traild’s full‑funnel growth strategy, owning demand generation and digital acquisition across all channels.
Plan, execute, and optimise paid campaigns across Google, YouTube, Meta and emerging platforms.
Run growth experiments to uncover new scalable acquisition opportunities.
Develop and optimise multi‑channel campaigns to attract, engage, and convert high‑quality leads.
Improve conversion rates through A/B testing, journey enhancements, landing page optimisation, and personalisation.
Build and manage automation workflows and personalised journeys in CRM platforms such as HubSpot.
Analyse performance metrics including CAC, LTV, ROI, attribution, and channel effectiveness.
Own funnel reporting and insights, driving improvements at every stage.
Partner with RevOps and Sales on lead quality, funnel metrics, scoring, and nurturing.
Manage all digital channels hands‑on, reducing reliance on external agencies.
Lead creative development, working with designers and writers to produce high‑impact assets.
Support cross‑functional growth initiatives and share insights across teams.
Who You Are You are a data‑driven, creatively minded growth marketer who thrives in experimentation‑led environments.
You balance analytical rigour with inventive thinking, enjoy handling channels, tools, and emerging technologies, and have the confidence to own the full funnel and accelerate pipeline beyond traditional playbooks.
About five years’ experience in growth or performance marketing, ideally in B2B SaaS or a fast‑paced tech environment.
Skilled in managing paid media across platforms such as Google, Meta, and YouTube, with a track record of driving results.
Strong analytical mindset, confident working with data, conversion metrics, experimentation frameworks, and performance modelling (CAC, LTV, ROI).
Hands‑on operator who thrives in environments where you can build, test, iterate, and optimise quickly.
Creative problem‑solver who experiments beyond standard channels and embraces new tools and technologies.
Proficient with marketing automation and CRM platforms, ideally HubSpot, including nurturing flows and lead scoring.
Effective communicator able to translate insights into clear recommendations and influence teams.
Comfortable working in a scale‑up environment with autonomy and pace.
Based in Australia or the US/Canada.
The Perks of Working at Traild
Flexibility: we offer a range of remote, hybrid and flexible working options.
Global team: we are growing across APAC, NA and EMEA and have teammates all across the world.
We are growing at an exponential rate—this is an opportunity to help build a true rocketship.
Our team genuinely loves working at Traild: we scored an 85 on our 2025 eNPS survey.
The Base Salary Range For This Position Is
U.S. Candidates: USD $114,000 – $137,000 per year
Canadian Candidates: CAD $97,000 – $106,000 per year
Australian Candidates: compensation will be based on experience, education and geographic location
Background Check We require final applicants to consent in writing to a police check / criminal background check to the extent permitted by law in your jurisdiction of employment.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Software Development
#J-18808-Ljbffr