J & B TOOLS SALES INC
Digital Marketing Assistant for Growing eCommerce Business
J & B TOOLS SALES INC, Livonia, Michigan, us, 48153
We are seeking a Digital Marketing Assistant to join our team! We sell automotive tools & equipment and other items on our website, www.jbtools.com as well as various online marketplaces. Knowledge of tools is not required. We are a small business with less than 60 employees. This is an in-person position in Livonia, MI.
Benefits
401(k)
401(k) matching
Competitive salary
Dental insurance
Health insurance
Paid time off
Vision insurance
Health, dental, vision, life insurance - HAP and Humana
Paid holidays
Vacation time
401K with 4% employer match
Small business environment with low turnover
Opportunity to grow and advance in the growing small business
Responsibilities
Edit and update product pages/product variations as needed when product changes, deletions, or updates are submitted by the customer service team, tech team, or a supplier
Collect and organize product information, then add new products/product variations in bulk to the website using Excel/Google Spreadsheets.
Manage website redirects, including creating, editing, or removing redirects to maintain proper site navigation
Run GAP analysis by gathering product details from suppliers or other websites to help add new or remove items from our site.
Format and publish approved blog posts, including applying backlinks, adjusting fonts, optimizing image placement, and refining layout for visual consistency.
Update existing brand and product pages with keywords, meta titles, and descriptions to help improve search rankings.
Upload/Maintain accurate product documentation including datasheets, manuals, and instructional videos on the website.
Edit current images on the website, whether removing the grey background, resizing, or optimization for web display.
Optimize on-site merchandising, cross-sells, upsells, and promotional banners to drive sales.
Manage and improve the Affiliate program
Assist in developing a B2B sales program, including onboarding businesses, pricing, sales quotes, and B2B specific marketing.
Collaborate with customer service and fulfillment teams to improve post-purchase satisfaction and the return experience using a return portal.
Monitor customer comments and messages on Instagram and Facebook by escalating issues to the Customer Service Manager to ensure timely resolution.
Implement SEO, GEO, CRO, and UX/UI best practices to improve search, visibility, and conversion rates.
Design new graphics for Facebook and Instagram ads, updating them quarterly to keep content fresh and relevant, and update cover photos that reflect current campaigns and branding.
When a customer leaves a negative review, capture a screenshot and forward it to the Customer Service team to initiate follow-up and resolution efforts.
Qualifications
Marketing experience at another company
Familiarity with many of the programs listed below
Ability to stay organized and strong attention to detail
Experience with online retail / eCommerce knowledge
Working on a small team and willing to wear multiple hats and learn new things
Programs/Software (not all required)
Google Suite (Google Spreadsheets, Google Docs, Google Slides)
Adobe Creative Suite (Illustrator, Photoshop)
Social Media: (Instagram, Facebook, Pinterest, Youtube)
Chat GPT or similar AI platform
Yotpo Reviews
Impact Affiliate
BigCommerce
Google Merchant Center
EDI
Searchspring
ShipperHQ
#J-18808-Ljbffr
Benefits
401(k)
401(k) matching
Competitive salary
Dental insurance
Health insurance
Paid time off
Vision insurance
Health, dental, vision, life insurance - HAP and Humana
Paid holidays
Vacation time
401K with 4% employer match
Small business environment with low turnover
Opportunity to grow and advance in the growing small business
Responsibilities
Edit and update product pages/product variations as needed when product changes, deletions, or updates are submitted by the customer service team, tech team, or a supplier
Collect and organize product information, then add new products/product variations in bulk to the website using Excel/Google Spreadsheets.
Manage website redirects, including creating, editing, or removing redirects to maintain proper site navigation
Run GAP analysis by gathering product details from suppliers or other websites to help add new or remove items from our site.
Format and publish approved blog posts, including applying backlinks, adjusting fonts, optimizing image placement, and refining layout for visual consistency.
Update existing brand and product pages with keywords, meta titles, and descriptions to help improve search rankings.
Upload/Maintain accurate product documentation including datasheets, manuals, and instructional videos on the website.
Edit current images on the website, whether removing the grey background, resizing, or optimization for web display.
Optimize on-site merchandising, cross-sells, upsells, and promotional banners to drive sales.
Manage and improve the Affiliate program
Assist in developing a B2B sales program, including onboarding businesses, pricing, sales quotes, and B2B specific marketing.
Collaborate with customer service and fulfillment teams to improve post-purchase satisfaction and the return experience using a return portal.
Monitor customer comments and messages on Instagram and Facebook by escalating issues to the Customer Service Manager to ensure timely resolution.
Implement SEO, GEO, CRO, and UX/UI best practices to improve search, visibility, and conversion rates.
Design new graphics for Facebook and Instagram ads, updating them quarterly to keep content fresh and relevant, and update cover photos that reflect current campaigns and branding.
When a customer leaves a negative review, capture a screenshot and forward it to the Customer Service team to initiate follow-up and resolution efforts.
Qualifications
Marketing experience at another company
Familiarity with many of the programs listed below
Ability to stay organized and strong attention to detail
Experience with online retail / eCommerce knowledge
Working on a small team and willing to wear multiple hats and learn new things
Programs/Software (not all required)
Google Suite (Google Spreadsheets, Google Docs, Google Slides)
Adobe Creative Suite (Illustrator, Photoshop)
Social Media: (Instagram, Facebook, Pinterest, Youtube)
Chat GPT or similar AI platform
Yotpo Reviews
Impact Affiliate
BigCommerce
Google Merchant Center
EDI
Searchspring
ShipperHQ
#J-18808-Ljbffr