Audience Engagement Producer Job at Advance Local in Birmingham

Job Description

Strengthening and empowering all of the communities we serve.

Audience Engagement Producer

Remote-based position, with some travel required

This is Alabama is seeking a dynamic Audience Engagement Producer to join our innovative team at AL.com, the leading news operation in the state. In this exciting role, you will explore new storytelling techniques and strategies to connect with our growing audience, sharing the vibrant stories of Alabama that often go unnoticed at the national level.

We are passionate about highlighting the talented innovators, delicious culinary scene, breathtaking landscapes, and the people dedicated to improving life in Alabama. As one of the largest social brands in the state, boasting over 840,000 followers across various platforms, we aim to expand our reach and engage new audiences on emerging platforms. You will work alongside the teams behind other notable initiatives, such as It's a Southern Thing and People of Alabama.

We are looking for someone who is not only enthusiastic about Alabama narratives but eager to experiment with innovative audience engagement approaches. This is not just about maintaining our social media presence; we want fresh ideas to energize our brand.

The pay rate for this position is $21- $26/hr.

Key Responsibilities:

• Discover and curate content suitable for our social platforms, aligning with our brand ethos.
• Collaborate with writers and video producers to generate compelling ideas that resonate with our audience.
• Analyze content performance across platforms to establish best practices.
• Stay informed about current social trends.
• Write and edit engaging short stories.
• Contribute to a lively weekly newsletter that highlights positive news from across Alabama.
• Rapidly identify and share trending topics relevant to Alabama.
• Engage with followers by monitoring conversations and responding to inquiries and comments.
• Create relatable social media content with a strong emphasis on video and graphics that invite discussions about life in Alabama.
• Experiment with interactive engagement tactics such as polls, Q&As, and AMAs to enhance real-time reader involvement.
• Enjoy both independent and collaborative work dynamics.
• Support the AL.com social team in amplifying news across all AL.com platforms.

Ideal Qualifications:

• At least two years of experience managing social media accounts, particularly on TikTok and Meta platforms.
• Solid understanding of grammar, strong judgment, and the ability to produce clean copy.
• Familiarity with social media management tools and content calendar oversight.
• Experience in front of and behind the camera is a plus; we're seeking someone comfortable with potential on-camera presence.
• Awareness of major and emerging social media platforms.
• Experience in growing a newsletter audience or eagerness to learn more.

This position requires reliable transportation for meetings and event coverage.

If you’re passionate about shining a light on the good in Alabama, we encourage you to apply, even if you don’t meet every criterion. This role can be performed from anywhere in Alabama, with occasional travel to collaborate with our Birmingham-based team.

Additional Information:

Advance Local Media offers a competitive salary and a robust benefits package, including affordable healthcare options, mental health support, flexible spending accounts, a competitive 401(k) plan, generous paid time off, paid parental leave, an employee assistance program, and flexible holidays to honor diverse cultures.

Alabama Media Group is part of Advance Local Media, one of the largest media entities in the United States, reaching over 52 million people monthly with quality journalism and community engagement. Our company operates on core values of Integrity, Customer-first service, Inclusiveness, Collaboration, and Forward-thinking. For more on Advance Local, visit our website.

Alabama Media Group is proud to be one of the most innovative local media companies in the country, operating AL.com, the AL Education Lab, This is Alabama, and publishing digital editions of prominent newspapers.

Over the past seven years, we have celebrated numerous accolades, including four Pulitzer Prizes and multiple regional Emmys, reflecting our commitment to outstanding journalism.

Advance Local Media is an equal opportunity employer, welcoming applications from individuals of all backgrounds. All qualified applicants will receive fair consideration without discrimination on any basis protected by law.

If you require accommodation due to a disability during the application process, please contact Human Resources with your request and contact information.

Advance Local Media does not provide sponsorship for work visas. Only applications from candidates legally authorized to work in the U.S. will be considered.