GPRS
Senior Marketing Content Writer – GPRS
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Senior Marketing Content Writer
role at
GPRS .
Description GPRS is the nation’s largest company dedicated to Intelligently Visualizing the Built World® for clients throughout the U.S. What began with a single ground‑penetrating radar unit in the trunk of founder and President Matt Aston’s car in 2001 has grown to a $200‑million company. Our firm now encompasses every area of construction site and facility safety across virtually every industry. We offer a full suite of project visualization services to help you plan, build, and manage better.
PLAN Prevent rework and delays with accurate as‑built documentation, including utility maps, 3D CAD, and BIM models.
Planning & Design Services
Reality Capture
Existing Conditions Documentation
3D Photogrammetry & Laser Scanning
Utility Mapping
Clash Detection
BUILD Dig, drill, and build with certainty using precise subsurface and infrastructure data.
Construction Services
Ground Penetrating Radar (GPR)
Concrete Scanning
Utility Locating
Void & Rebar Mapping
Drone & Laser Scanning
MANAGE Access up‑to‑date, layered facility records in SiteMap™, available 24/7 and securely stored.
Facility & Project Management Services
SiteMap™ Platform
Virtual Floorplan & BIM Integration
BOMA Heatmaps
Historical Records
GPRS Purpose Statement Our purpose, as an organization, is to provide possibility for our Team Members and Customers by intelligently visualizing the built world.
GPRS Core Values
Integrity
Teamwork
Mutual Respect
Growth Mindedness
Safety
Job Summary The Senior Marketing Content Editor will elevate our content marketing strategy. Ideal candidates will bring a journalist’s curiosity, a marketer’s instinct, and an industry insider’s understanding of infrastructure, utilities, and the construction landscape. This role is a fit for a seasoned content creator who’s ready to move client‑side and take ownership of a content engine that speaks to engineers, project managers, executives, and AI algorithms alike.
Job Goals
Elevate GPRS’s voice as a trusted authority by consistently sharing industry insights on LinkedIn and other owned channels. Partner with SEO and design teams to produce cohesive, on‑brand content that’s easy to find and engaging to read.
Create compelling videos—educational explainers, service overviews, and client spotlights—that reflect GPRS’s brand narrative and resonate with target personas. Manage end‑to‑end production and iterate based on audience feedback.
Build and refine HubSpot nurture journeys tailored to core personas. Use performance insights to strengthen deliverability and engagement, guiding prospects smoothly through the funnel.
Job Responsibilities
Create and edit social media copy (especially for LinkedIn), positioning GPRS as a thought leader in construction technology and private utility locating.
Craft compelling scripts for videos, including educational explainers, service overviews, client success stories, and internal initiatives.
Draft email campaigns and automated sequences in HubSpot, aligned with customer personas and segmented verticals.
Collaborate across departments—SEO, design, video, sales, executive leadership—to ensure messaging consistency and brand alignment.
Contribute articles for external publications, industry blogs, and partner content initiatives to grow backlinks and authority.
Build and refine personas and editorial calendars, grounded in analytics and keyword trends.
Stay on top of industry developments and AI‑driven content trends to ensure GPRS remains discoverable and relevant across emerging platforms.
Qualifications
5+ years of professional writing experience in construction, engineering, GIS, utilities, infrastructure, or a related technical/industrial field.
Examples of feature‑length content, thought leadership, SEO articles, and multi‑channel marketing collateral.
Strong understanding of SEO, AIO (AI Optimization), and content for both human and machine readers.
Experience with HubSpot, SEMrush/Ahrefs, and content performance tracking tools.
Exceptional research, interviewing, and storytelling skills.
Ability to translate complex technical topics into clear, engaging language for multiple audiences.
Journalism, communications, or technical writing background preferred.
Familiarity with GIS software, utility locating, or subsurface infrastructure a strong plus.
Benefits We offer full medical, dental, and vision insurance with day‑one coverage; 401(k) with company matching beginning on day one; life, short‑term, and long‑term disability at no cost to our employees; paid holidays; paid time off; leadership development training programs; and additional benefits to support our strong commitment to the development of each team member.
GPRS is an Equal Opportunity employer.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing, Public Relations, and Writing/Editing
Industries Construction
#J-18808-Ljbffr
Senior Marketing Content Writer
role at
GPRS .
Description GPRS is the nation’s largest company dedicated to Intelligently Visualizing the Built World® for clients throughout the U.S. What began with a single ground‑penetrating radar unit in the trunk of founder and President Matt Aston’s car in 2001 has grown to a $200‑million company. Our firm now encompasses every area of construction site and facility safety across virtually every industry. We offer a full suite of project visualization services to help you plan, build, and manage better.
PLAN Prevent rework and delays with accurate as‑built documentation, including utility maps, 3D CAD, and BIM models.
Planning & Design Services
Reality Capture
Existing Conditions Documentation
3D Photogrammetry & Laser Scanning
Utility Mapping
Clash Detection
BUILD Dig, drill, and build with certainty using precise subsurface and infrastructure data.
Construction Services
Ground Penetrating Radar (GPR)
Concrete Scanning
Utility Locating
Void & Rebar Mapping
Drone & Laser Scanning
MANAGE Access up‑to‑date, layered facility records in SiteMap™, available 24/7 and securely stored.
Facility & Project Management Services
SiteMap™ Platform
Virtual Floorplan & BIM Integration
BOMA Heatmaps
Historical Records
GPRS Purpose Statement Our purpose, as an organization, is to provide possibility for our Team Members and Customers by intelligently visualizing the built world.
GPRS Core Values
Integrity
Teamwork
Mutual Respect
Growth Mindedness
Safety
Job Summary The Senior Marketing Content Editor will elevate our content marketing strategy. Ideal candidates will bring a journalist’s curiosity, a marketer’s instinct, and an industry insider’s understanding of infrastructure, utilities, and the construction landscape. This role is a fit for a seasoned content creator who’s ready to move client‑side and take ownership of a content engine that speaks to engineers, project managers, executives, and AI algorithms alike.
Job Goals
Elevate GPRS’s voice as a trusted authority by consistently sharing industry insights on LinkedIn and other owned channels. Partner with SEO and design teams to produce cohesive, on‑brand content that’s easy to find and engaging to read.
Create compelling videos—educational explainers, service overviews, and client spotlights—that reflect GPRS’s brand narrative and resonate with target personas. Manage end‑to‑end production and iterate based on audience feedback.
Build and refine HubSpot nurture journeys tailored to core personas. Use performance insights to strengthen deliverability and engagement, guiding prospects smoothly through the funnel.
Job Responsibilities
Create and edit social media copy (especially for LinkedIn), positioning GPRS as a thought leader in construction technology and private utility locating.
Craft compelling scripts for videos, including educational explainers, service overviews, client success stories, and internal initiatives.
Draft email campaigns and automated sequences in HubSpot, aligned with customer personas and segmented verticals.
Collaborate across departments—SEO, design, video, sales, executive leadership—to ensure messaging consistency and brand alignment.
Contribute articles for external publications, industry blogs, and partner content initiatives to grow backlinks and authority.
Build and refine personas and editorial calendars, grounded in analytics and keyword trends.
Stay on top of industry developments and AI‑driven content trends to ensure GPRS remains discoverable and relevant across emerging platforms.
Qualifications
5+ years of professional writing experience in construction, engineering, GIS, utilities, infrastructure, or a related technical/industrial field.
Examples of feature‑length content, thought leadership, SEO articles, and multi‑channel marketing collateral.
Strong understanding of SEO, AIO (AI Optimization), and content for both human and machine readers.
Experience with HubSpot, SEMrush/Ahrefs, and content performance tracking tools.
Exceptional research, interviewing, and storytelling skills.
Ability to translate complex technical topics into clear, engaging language for multiple audiences.
Journalism, communications, or technical writing background preferred.
Familiarity with GIS software, utility locating, or subsurface infrastructure a strong plus.
Benefits We offer full medical, dental, and vision insurance with day‑one coverage; 401(k) with company matching beginning on day one; life, short‑term, and long‑term disability at no cost to our employees; paid holidays; paid time off; leadership development training programs; and additional benefits to support our strong commitment to the development of each team member.
GPRS is an Equal Opportunity employer.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing, Public Relations, and Writing/Editing
Industries Construction
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