SalaryGuide
Senior Manager, Marketing & Membership
SalaryGuide, Baltimore, Maryland, United States, 21276
Responsibilities
Lead the development and implementation of multi-channel marketing and membership strategies that drive audience growth, engagement, and philanthropic support. Serve as a main point of contact with the Membership Services Bureau (MSB), the contractual service provider that administers membership processing, mail and digital acquisition campaigns, and data at BPM. Supervise the Marketing Manager and Membership & Marketing Associate, fostering a culture of collaboration, creativity, and accountability. Partner closely with the Major Gifts team to coordinate messaging, timing, and strategy across BPM’s campaigns, channels, and audience touchpoints. Collaborate with programming staff to ensure on-air fundraising messaging aligns with BPM’s broader marketing and membership goals. Develop and execute strategies for listener conversion, sustainer growth, and retention. Collaborate with the Events and Stewardship Manager to plan, promote, and help produce membership-focused events that enhance audience engagement and support BPM’s community presence. Use data analytics and CRM insights to evaluate campaign performance and guide future strategy. Requirements
Bachelor’s degree in marketing, communications, journalism, or related field, or equivalent professional experience. 5–7 years of progressive experience in marketing, membership, or audience engagement, ideally in nonprofit or media environments. Proven leadership and staff management experience. Demonstrated success in designing and implementing integrated marketing or membership campaigns. Excellent writing, storytelling, and content development skills. Strong analytical, organizational, and project management abilities. Experience with CRM systems and marketing platforms for segmentation, automation, and performance tracking. Preferred
Experience in arts institutions, public radio, nonprofit fundraising, or subscription-based audience models. Familiarity with CRM and marketing automation tools (Salesforce, Blackbaud, or similar). Knowledge of digital engagement, analytics, and creative software (e.g., Google Analytics, Mailchimp, Adobe Creative Suite). Understanding Baltimore’s cultural, media, and philanthropic communities. Commitment to diversity, equity, and inclusion in all audience and member engagement work.
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Lead the development and implementation of multi-channel marketing and membership strategies that drive audience growth, engagement, and philanthropic support. Serve as a main point of contact with the Membership Services Bureau (MSB), the contractual service provider that administers membership processing, mail and digital acquisition campaigns, and data at BPM. Supervise the Marketing Manager and Membership & Marketing Associate, fostering a culture of collaboration, creativity, and accountability. Partner closely with the Major Gifts team to coordinate messaging, timing, and strategy across BPM’s campaigns, channels, and audience touchpoints. Collaborate with programming staff to ensure on-air fundraising messaging aligns with BPM’s broader marketing and membership goals. Develop and execute strategies for listener conversion, sustainer growth, and retention. Collaborate with the Events and Stewardship Manager to plan, promote, and help produce membership-focused events that enhance audience engagement and support BPM’s community presence. Use data analytics and CRM insights to evaluate campaign performance and guide future strategy. Requirements
Bachelor’s degree in marketing, communications, journalism, or related field, or equivalent professional experience. 5–7 years of progressive experience in marketing, membership, or audience engagement, ideally in nonprofit or media environments. Proven leadership and staff management experience. Demonstrated success in designing and implementing integrated marketing or membership campaigns. Excellent writing, storytelling, and content development skills. Strong analytical, organizational, and project management abilities. Experience with CRM systems and marketing platforms for segmentation, automation, and performance tracking. Preferred
Experience in arts institutions, public radio, nonprofit fundraising, or subscription-based audience models. Familiarity with CRM and marketing automation tools (Salesforce, Blackbaud, or similar). Knowledge of digital engagement, analytics, and creative software (e.g., Google Analytics, Mailchimp, Adobe Creative Suite). Understanding Baltimore’s cultural, media, and philanthropic communities. Commitment to diversity, equity, and inclusion in all audience and member engagement work.
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