Heartland Food Products Group
Shopper Marketing Manager
Heartland Food Products Group, Carmel, Indiana, United States, 46033
VP, Global Human Resources at Heartland Food Products
Overview of Role
You’ll work to bring Splenda’s brand mission to life of helping people live happier, healthier, longer lives by making it easier to reduce sugar. You’ll focus on improving the shopping experience for consumers to drive sales both in-store and online through Shopper Marketing programs at key retailers. Maintaining an omnichannel mindset and comprehensive understanding of retailer tactics, you’ll identify business building opportunities that will drive profitable volume and elevate our partnership.
This role is 100% in office based out of our Carmel, Indiana corporate office.
Key Responsibilities
Align and partner with Sales, Brand team, and Customers to build winning shopper marketing plans that help deliver the total US Splenda AOP target
Manage shopper marketing projects to ensure all programs are executed on time, within budget, and meet KPI objectives through post campaign analysis and reporting
Be a strategic customer and brand advocate while influencing multiple functions both internally and externally in the planning, budgeting, and development of programs
Manage on-site searches within key retailer platforms, building and optimizing campaigns to meet KPI objectives, and reporting on performance
Assist with developing and executing latest item launch plans at retail for Splenda that meet or exceed objectives around awareness, household penetration, trial, and repeat
Manage all digital coupon programs, track performance, and report out to internal teams. Build alliances with synergistic vendors to stay on top of industry trends and technology
Qualifications and Education
Bachelor’s Degree in Marketing or other business-related field Experience and Skills
Minimum 5 years of experience in marketing, sales, or agency in food or other Consumer Packaged Goods Industry experience required
Perform at a high capacity to deliver against quick turn-around on unanticipated customer generated requests. Requires solid project management skill set along with multi-tasking, troubleshooting, and attention to detail
Adaptable, detail-oriented and able to prioritize effectively
A natural curiosity to dig deeper into data to identify key drivers and trends
A growth mindset and desire to advance your career
Preferred
Previous Shopper Marketing experience within the CPG industry
Retail Media and ecommerce experience
Experience using retailer platforms, portals and systems
Computer Skills
Advanced skill set in Microsoft Office Excel to analyze and translate data into actionable insights
Moderate to advanced skill set in PowerPoint for creative storytelling
Proficient knowledge and experience with retailer POS systems and syndicated data
Communication Skills
Public speaking skills for presentations to peers and customers.
Collaboratively communicate daily with field sales brand teams business unit teams and retail execution team.
Excellent verbal and written communication skills. Clear communication across brand and portfolio team in several aspects of the programming: process program details and program results.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries: Food and Beverage Retail
Benefits
Medical insurance
Vision insurance
401(k)
Paid maternity leave
Disability insurance
#J-18808-Ljbffr
This role is 100% in office based out of our Carmel, Indiana corporate office.
Key Responsibilities
Align and partner with Sales, Brand team, and Customers to build winning shopper marketing plans that help deliver the total US Splenda AOP target
Manage shopper marketing projects to ensure all programs are executed on time, within budget, and meet KPI objectives through post campaign analysis and reporting
Be a strategic customer and brand advocate while influencing multiple functions both internally and externally in the planning, budgeting, and development of programs
Manage on-site searches within key retailer platforms, building and optimizing campaigns to meet KPI objectives, and reporting on performance
Assist with developing and executing latest item launch plans at retail for Splenda that meet or exceed objectives around awareness, household penetration, trial, and repeat
Manage all digital coupon programs, track performance, and report out to internal teams. Build alliances with synergistic vendors to stay on top of industry trends and technology
Qualifications and Education
Bachelor’s Degree in Marketing or other business-related field Experience and Skills
Minimum 5 years of experience in marketing, sales, or agency in food or other Consumer Packaged Goods Industry experience required
Perform at a high capacity to deliver against quick turn-around on unanticipated customer generated requests. Requires solid project management skill set along with multi-tasking, troubleshooting, and attention to detail
Adaptable, detail-oriented and able to prioritize effectively
A natural curiosity to dig deeper into data to identify key drivers and trends
A growth mindset and desire to advance your career
Preferred
Previous Shopper Marketing experience within the CPG industry
Retail Media and ecommerce experience
Experience using retailer platforms, portals and systems
Computer Skills
Advanced skill set in Microsoft Office Excel to analyze and translate data into actionable insights
Moderate to advanced skill set in PowerPoint for creative storytelling
Proficient knowledge and experience with retailer POS systems and syndicated data
Communication Skills
Public speaking skills for presentations to peers and customers.
Collaboratively communicate daily with field sales brand teams business unit teams and retail execution team.
Excellent verbal and written communication skills. Clear communication across brand and portfolio team in several aspects of the programming: process program details and program results.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries: Food and Beverage Retail
Benefits
Medical insurance
Vision insurance
401(k)
Paid maternity leave
Disability insurance
#J-18808-Ljbffr