Senior Designer, Performance Marketing Job at Dow Jones & Company, Inc. in New Y

Senior Designer, Performance Marketing

Dow Jones Job Location NYC Job ID 50390

Dow Jones and The Wall Street Journal are seeking a talented, agile Senior Designer to join the Brand Marketing team. This role leads design and execution of mid- and lower-funnel performance marketing campaigns across WSJ, WSJ+, Barron’s, and MarketWatch, including paid platforms (Meta, Google360, Reddit, LinkedIn, etc.) and owned channels. You will also design and build email campaigns that support acquisition, engagement, and retention goals.

This role partners closely with performance marketing strategy, channel specialists, project management, and our creative production partner agency to produce impactful, brand-forward, design-driven campaigns that drive measurable results, while ensuring adherence to our brand standards. This Senior Designer role is specialized in Performance Marketing, and is central to fueling customer acquisition, informing optimization, and strengthening brand perception.

Reports to: Lead Visual Designer

You Will:

• Participate in ideation sessions, creative reviews, and feedback cycles to develop and refine campaign concepts.
• Translate strategic direction, campaign goals, and audience insights into effective design solutions within established and evolving brand systems.
• Build and adapt performance marketing design systems that balance emerging visual identities with brand consistency.
• Design and produce high-quality creative across platforms, including static, animation, and lightweight video assets.
• Deliver a high volume of variations efficiently, in collaboration with Brand team and creative production agency partner, while maintaining quality, brand alignment, and a test-and-learn mindset.
• Present work clearly with rationale and iterate quickly based on feedback, data, and performance insights.

Brand Consistency & Design Execution

• Focus on designing performance marketing ads for WSJ, MarketWatch, WSJ+, and related brands
• Maintain deep understanding of brand guidelines and visual identity systems to ensure consistency and design excellence across all assets and channels.
• Execute designs that align with briefs, business objectives, and brand standards while supporting performance and scalability.
• Retouch images, edit video, and perform visual enhancements to ensure polished, high-quality output.
• Optimize creative using performance data, audience behavior, and platform insights to improve results.

Collaboration

• Partner closely with the Brand team, project managers, and creative production agency partner to understand objectives, plan workload, meet timelines, and deliver cohesive creative.
• Ensure design solutions support marketing and revenue objectives while reinforcing brand standards.

Best Practices, Trend Awareness, and Cultural Fluency

• Stay on best, platform, competitor creative and campaigns, and emerging approaches in performance marketing design.
• Track social media, lifestyle, cultural, and platform-native trends to create relevant, engaging creative.
• Be a continuous learner, applying insights from design, creative, and category-adjacent trends to inspire new approacheslinul>\3> You’ll Do
  • Concept, design, and deliver performance-driven creative across paid and owned channels.
  • email layouts and enhance visual systems for customer engagement and acquisition flows.
  • Translate strategy, insights, and data audience creative solutions.
  • Design, test, and iterate a high volume of campaign assets efficiently.
  • Present ideas and concepts and effectively to colleagues and stakeholders.Ensure every asset is on-brand, high-quality, and aligned with broader business and marketing priorities.
  • Apply platform best practices and trend awareness to evolve the creative approach continuously.
  • Incorporate performance learnings and customer insights to refine creative output.
  • Contribute to a culture of experimentation, agility, and creative innovation within marketing.
  • Execute work using Figma, Knak, and Adobe Creative Cloud with consistency quality.

  You Have:

  • 5–7 years of in visual design, marketing design, or performance creative.
  • Strong portfolio demonstrating visual design excellence and experience building or implementing digital brand identities.
  • Strong conceptual thinking paired with excellent production skills
  • Preferably coming from an in-house environment
  • Fast, self-reliant, and comfortable lightly project-managing their own workload