Dow Jones is hiring: Senior Designer, Performance Marketing in New York

Dow Jones and The Wall Street Journal are seeking a talented, agile Senior Designer to join the Brand Marketing team. This role leads design and execution of mid‑ and lower‑funnel performance marketing campaigns across WSJ, WSJ+, Barron’s, and MarketWatch, including paid platforms (Meta, Google360, Reddit, LinkedIn, etc.) and owned channels. You will also design and build email campaigns that support acquisition, engagement, and retention goals.

This role partners closely with performance marketing strategy, channel specialists, project management, and our creative production partner agency to produce impactful, brand‑forward, design‑driven campaigns that drive measurable results, while ensuring adherence to our brand standards. This Senior Designer role is specialized in Performance Marketing, and is central to fueling customer acquisition, informing optimization, and strengthening brand perception.

Reports to: Lead Visual Designer

Responsibilities

• Participate in ideation sessions, creative reviews, and feedback cycles to develop and refine campaign concepts.
• Translate strategic direction, campaign goals, and audience insights into effective design solutions within established and evolving brand systems.
• Build and adapt performance marketing design systems that balance emerging visual identities with brand consistency.
• Design and produce high‑quality creative across platforms, including static, animation, and lightweight video assets.
• Deliver a high volume of variations efficiently, collaborating with the Brand team and creative production agency partner while maintaining quality, brand alignment, and a test‑and‑learn mindset.
• Present work clearly with rationale and iterate quickly based on feedback, data, and performance insights.
• Maintain deep understanding of brand guidelines and visual identity systems to ensure consistency and design excellence across all assets and channels.
• Optimize creative using performance data, audience behavior, and platform insights to improve results.
• Partner closely with the Brand team, project managers, and creative production agency partner to meet timelines and deliver cohesive creative.
• Apply platform best practices and trend awareness to evolve the creative approach continuously.

Qualifications

• 5–7 years of experience in visual design, marketing design, or performance creative.
• Strong portfolio demonstrating visual design excellence and experience building or implementing digital brand identities.
• Strong conceptual thinking paired with excellent production skills.
• Preferably experience in an in‑house environment.
• Fast, self‑reliant, and comfortable lightly project‑managing own workload.
• Strong communicator who can influence and align stakeholders.
• Expert‑level Figma skills and experience with design systems.
• Expertise in Adobe Creative Suite (AfterEffects, Photoshop, Illustrator, InDesign).
• Experience producing both static and animation/video creative for performance platforms.
• Strong understanding of brand identity, layout, typography, and visual systems.
• Ability to balance brand integrity with performance‑driven experimentation.
• Thrives in fast‑paced, high‑output environments with shifting priorities.
• Excellent communication skills and ability to present and explain design decisions clearly.
• Familiarity with accessibility standards and best practices.
• BA/BFA in Graphic Design, Visual Design, Visual Communication or related fields.

Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Lifestyle programs & Wellness Resources
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Reasonable accommodation: Dow Jones, Making Careers Newsworthy – We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.