Social Media & Video Content Manager Job at Western Oregon University in Monmout
Western Oregon University, Monmouth, OR, United States, 97631
Direct message the job poster from Western Oregon University
Executive Director of Marketing Communications @ Western Oregon University | Strategic Media & Comms, Digital Marketing | Gets Stuff Done
Looking to bring your career to the next level? Want to be the main player in shaping the future of our website for student recruitment? Then this job is for you!
The Digital/Web Content Manager leads the university’s digital strategy and is expected to independently research, propose, and implement the newest trends to ensure the university is reaching desired audiences.
This position is expected to analyze website metrics from a user experience perspective, develop a search engine optimization (SEO) strategy, create visually engaging designs, implement an information hierarchy, and utilize cutting-edge technology.
The Digital/Web Content Manager works with a variety of clients across the university to both update and maintain their websites as well as train others on tools and best-practices on how to maintain and update their sites themselves.
Responsibilities
- Work with University Communications & Marketing, New Student Services and other departments to promote programs, recruit and retain students, and achieve other university objectives
- Perform day-to-day website maintenance to provide current, accurate information about the university for faculty, staff, students and the public by:
- Making updates to web page content, including text, images, multimedia, documents and forms
- Creating new web or landing pages, as requested or needed
- Preparing images for web posting, which may include resizing, cropping and compressing
- Creating and maintaining permissions settings on the OmniUpdate (OUCampus) content management system (CMS). Train faculty and staff on the OUCampus CMS
- Work with, advise and support campus constituencies who use third-party software/website products
- Supervise the Assistant Web Developer and set priorities, task and projects
- Maintain good working relationship with web team at flagship Montana State University in Bozeman
Required Qualifications, Experience, Education, Knowledge & Skills
- Proficiency and experience in web design/maintenance
- History of managing and working within a CMS
- Ability to articulate best practices in website design and usability
- Understanding of website analytics and ability to produce reports
- Experience with search engine optimization
- Experience with developing web architecture and hierarchy
- Knowledge of website accessibility
- Experience with Adobe Creative Suite
- Working knowledge of web programming languages such as HTML, CSS, etc.
- Ability to work collaboratively to enhance the image and reputation of the university
- Ability to gather and analyze data, evaluate solutions and alternatives to determine and effectively provide final recommendations
- Ability to manage multiple tasks, work independently, and problem-solve
- Skill in organizing resources and establishing priorities
- Ability to exercise independent judgment
Preferred Qualifications, Experience, Education, Knowledge & Skills
- Bachelor’s or associate degree in digital media, communications, computer science or related degree
- Experience in the field of Higher Education
- Experience with OUCampus CMS
Seniority Level
Entry level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Higher Education
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