Content & Community Lead Job at Tru Fragrance & Beauty in New York

Reports to: Senior Director of Growth Marketing & Senior Brand Marketing Manager Type: Full-time; Hybrid Compensation: Negotiable (based on experience) The Content & Community Lead is responsible for developing and implementing the brand’s social media strategy, social content creation, social commerce, and community & influencer development. Playing a critical part in the growth of the brand by driving the expansion, engagement and effectiveness of our key marketing pillar of Content + Community, this role reports to the Director of Growth Marketing, and manages the Content + Community Coordinator and relevant agency support partners, with cross‑functional responsibility to the Brand Manager – Consumer; Brand Manager – Commercial; Creative Director; Retention + Paid; and E‑commerce Teams. We are seeking an individual with a track record in building brands in the beauty social landscape, ideally with experience in and/or a passion for fragrance, and a balance of trend insight, analytical savvy, and brand‑right instinct. Key Responsibilities Develop strategic social content calendars, balancing omnichannel needs (driving traffic to Ulta vs. brand’s own channels, etc.) Brief and oversee in‑house social content creation: IG Stories, IG Reels and TikTok for both organic and paid content (in partnership with brand CRM members) Analyze performance and recommend pivots and builds; present monthly and quarterly reports Social Commerce Coordinate with TikTok agency partners to establish channel as a revenue and engagement driving lever Manage TikTok creator/affiliate and paid performance planning Manage all TikTok Shop promotions: Mega Sales, category events, brand moments, and platform‑led opportunities. Analyze performance of each promo (CTR, CVR, AOV, units sold, seller performance) and adjust strategies in real time. Build bundles, limited drops, and TikTok‑exclusive SKUs to grow revenue and deepen brand connection on‑platform. Community & Influencer Relations Lead Community Growth Utilize team and tools (ex. Creator IQ) to identify brand‑right influencers (nano, micro and beyond) to grow and diversify gifting list and content creator roster (Amazon, Perfume TikTok, Lifestyle, etc.) Develop brand‑right strategy to nurture community loyalty and engagement, including working with cross‑functional team (Brand Manager‑Consumer; Field Sales) to plan all brand activations and eventing Influencer / Affiliate Management Partner to develop quarterly and campaign level influencer campaigns including digital contracts, gifting and seeding - establishing best practices for this process going into 2026 Act as liaison between influencer and brand – outreach, rate and contract assistance, providing content feedback, etc. Drive growth of affiliate program by identifying and nurturing high‑performing affiliates (owned program; Amazon program) and designing incentive programs Develop and analyze data on influencer performance Understanding of traditional affiliate and paid affiliate marketing tactics and optimizations Team Management Manage team on daily engagement with community across platforms Trend Insight, Reporting, Analysis Identify and evaluate emerging platforms, management tools etc. and help implement if deemed appropriate Develop consumer trend and brand‑level KPI reports, forming insights and learnings to drive social strategy Optimize content & copy based on insights and learnings Monitor competitors updates within the social landscape and drive insights Company Overview Tru Fragrance & Beauty’s portfolio includes Gen‑Z favorite Le Monde Gourmand, fragrance‑as‑wellness brand Lake & Skye, high‑performance body care brand Supersuite, and licenses including Yellowstone and Wrangler, with distribution including Ulta, Sephora EU, Nordstrom, Blue Mercury and many more. Tru maintains a premier position as a multidisciplinary innovation engine and supplier, with a roster of A‑list celebrity and retail partners, including American Eagle Outfitters, Target, TJ Maxx, and Urban Outfitters. Tru Fragrance & Beauty operates out of Willowbrook, Illinois and New York City. Seniority level Associate Employment type Full‑time Job function Marketing, Art/Creative, and Advertising Industries: Personal Care Product Manufacturing, Marketing Services, and Social Networking Platforms #J-18808-Ljbffr