Sr Product Marketing - eBay Live
eBay is seeking a talented and dynamic product marketer to drive buyer and seller growth for eBay Live, an interactive live streaming experience that brings the excitement of live auctions to eBay shoppers.
About the Team and the Role
eBay Live is an interactive, live‑streaming experience that brings the excitement of live auctions to eBay. Shoppers can instantly shop unique and exclusive items they love, in live‑streamed events hosted by their favorite influencers and sellers. Buyers experience a new exciting way to shop—watching curated live streams, chatting with sellers, bidding in live auctions, and winning deals—all in real time.
As part of the marketing team, you will partner cross‑functionally with product, build, research, marketing, communications, customer service, and market teams to support one of eBay’s top growth initiatives.
What You Will Accomplish
- You oversee the product value proposition narrative and the market entry approach for eBay Live, crafting messaging that promotes a positive shopping experience for buyers and success for sellers.
- You take a comprehensive approach to go‑to‑market, ensuring customers receive relevant and meaningful communications at the right time and place across in‑product, marketing, PR, market communities, sales, client support, and partner messaging.
- You influence product roadmaps by synthesizing market, customer, and competitive insights, building audience segmentations and opportunity sizing.
- You develop customer feedback loops during the product and marketing development process to refine the narrative and value proposition.
- You develop product value propositions, narratives, customer messaging, naming, and external‑facing proof points.
- You manage the go‑to‑market strategy and planning for product launches, leading through channel experts to ensure execution, impact measurement, customer engagement, product adoption, and business success.
- You identify internal product market‑fit tracking metrics, synthesize customer feedback across the product life cycle, and build the value proposition to optimize product marketing messaging and advise on product recommendations.
- You define important measures for success and track progress against goals for product launches and in‑market growth adoption of existing products or services.
What You Will Bring
- 6+ years of experience in product marketing with at least 3 years leading company‑wide initiatives.
- Strong track record of developing product and go‑to‑market strategies at ecommerce companies, with a consumer attitude.
- Preferred experience in live shopping.
- Proven ability to drive innovation and implement projects with excellence.
- Success working collaboratively with cross‑functional teams and excellent communication skills.
- Strong data analysis skills and experience with customer research techniques.
Compensation and Benefits
The applicable base pay range for this position depends on work location. In the San Francisco Bay Area, New York City Metro, and Seattle Metro, it is $151,200 – $201,900. For all other U.S. work locations, it is $108,400 – $186,400. Base pay may vary based on location, skills, and experience. The total compensation package may include a target bonus, restricted stock units, and a full range of medical, financial, and other benefits (including 401(k) eligibility and paid time off such as PTO and parental leave).
Equal Opportunity Employer
eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities.
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Marketing and Sales
Industries
Technology, Information and Internet
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