About the team and the role:
eBay is seeking a talented and dynamic product marketer to drive buyer and seller growth for eBay Live. eBay Live is an interactive, live streaming experience that brings the excitement of live auctions to eBay. Shoppers can instantly shop unique and exclusive items they love, in live-streamed events hosted by their favorite influencers and sellers. Buyers on eBay Live experience a new exciting way to shop – watching curated live streams, chatting with sellers and other knowledgeable enthusiasts, bidding in live auctions and winning deals – all in real time, with the eBay community.
What you will accomplish:
You oversee the product value proposition narrative and the market entry approach for eBay Live. Your role includes crafting messaging that promotes a positive shopping experience for buyers and success for sellers.
You will take a comprehensive approach to go-to-market, ensuring customers get relevant and meaningful communications at the right time and place. These will include in-product, marketing, PR, market communities, sales, client support, and partner messaging.
Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentations and opportunity sizing.
Develop customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation.
Develop product value propositions, narratives, customer messaging, naming and external facing proof points.
Manage the go-to-market strategy and planning for product launches and then lead through channel experts to ensure execution and impact measurement. Track customer engagement, product adoption, and business success. Partner with channel experts across in-product content, marketing, PR communications, customer service, in-market teams, and sales channels to generate demand.
Identify internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimization / expansion. Build up the value proposition employing the voice of the customer to optimize product marketing messaging and to advise on product recommendations.
Define important measures for success, and track progress against goals for the product launches and in-market growth adoption of existing products or services.
What you will bring:
6+ years of experience in product marketing with at least 3 years leading company wide initiatives
Strong track record of developing product and go-to-market strategies at ecommerce companies, with a consumer attitude.
Preferred experience in live shopping
Proven ability to drive innovation, implement projects with excellence
Success working collaboratively with cross-functional teams and excellent communication skills
Strong data analysis skills and experience with customer research techniques
The applicable base pay range for this position is dependent on work location. The base pay range in the San Francisco Bay Area, New York City Metro and Seattle Metro is expected in the range below:
$151,200 - $201,900
The base pay range for all other U.S. work locations is expected in the range below:
$108,400 - $186,400
Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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