Cortica
Cortica is looking for aninnovative, results-driven
Performance Marketing Manager
to join our growing team! This roleis responsible forleading the strategy, execution, and optimization of all paid and performance-driven digital marketing channels to achieve customer acquisition, engagement, and revenue growth goals. This role combines analytical rigor, strategic thinking, and cross-functional leadership to maximize ROI and drive scalable growth across digital platforms Cortica isa rapidly growing healthcare companywith 24 locations across 8 states pioneering a unique, multi-specialty approach to treating children with autism. Our care model, driven by insights and technologies from emerging neuroscience, brings together clinicians from a range of disciplines to design and deliver comprehensive care to children. Because the heart ofCortica’smission is direct patient care, the skill and compassion of our staff are crucial to achieving extraordinary experiences and outcomes for the families we serve. Our culture and values guide how we work and treat one another. Cortica celebrates diversity and fosters an inclusive environment, seeking ideas and opinions from everyone on the team. We safeguard equal rights and respect for all individuals, regardless of race, color, religion, sex, national origin, age, disability, creed, genetic information, sexual orientation, gender identity or expression, ancestry, veteranstatusor other applicable, legally protected characteristics. All Cortica employment decisions are made based on an individual’s qualifications and ability to successfully performthe jobresponsibilities. What will you do? Strategy & Leadership:
Develop and execute the overall digital performance marketing strategy across paid search (SEM), paid social, display, programmatic, affiliate, and emerging channels to drive patient acquisition, engagement, and conversion across a diverse range of channels. Campaign Management:
Oversee end-to-end campaign planning, budgeting, implementation, and optimization to meet performance KPIs such asCAC,ROAS, andconversion rates. Strategically balance organic growth with targeted paid campaigns (across platforms like Google, Meta, LinkedIn, Display, and CTV) to drive high-quality patient leads and maximize ROI. Budget Management:
Establishand manage comprehensive digital marketing budgets, ensuring efficient allocation of resources to meet both organizational and center-specific targets Website Oversite:
Guidewebsite content, design, and user experience initiatives to create seamless digital journeys that boost engagement and conversions. SEO:
Lead efforts to implement SEO best practices, elevating search engine rankings and driving sustainable organic traffic growth. Email Marketing:
Oversee data-driven email marketing for healthcare providers and lead-nurturing campaigns designed to increase referrals andestablishlong-term partnerships. Data & Analytics:
Utilizeanalytics tools (e.g., Google Analytics, Google Tag Manager, Salesforce,PowerBI) tomonitorperformance, derive actionable insights, and continuously refine digital strategies. Technology & Innovation:
Stay ahead of digital trends andemergingtechnologies, spearheading the adoption of innovative approaches andcutting-edgetools, including AI and Marketingautomation, tomaintaincompetitive advantage. We’dlove to hear from you if: You bring6+ years of experience in digital marketing, preferably with multi-unit and/or healthcare experience. You hold abachelor's degree in Marketing, Business, or related field (or equivalent experience). You have provenexpertisein leading and scaling digital marketing efforts across multiple channels, including Google Ads, Meta (Facebook/Instagram), YouTube, LinkedIn, Programmatic, and more. You havestrongcommand of SEO, PPC advertising, social media marketing, and analytics. You have advanced experience in digital marketing tools, including Google Analytics, A/B testing tools, CRM systems, and campaign management platforms. You have extensive experience with excelrequiredfor reporting purposes. You caninterpret data, make data-driven decisions, and pivotstrategyto improve performance andoptimizeROI. You havedemonstratedexperience with conversion rate optimization and digital marketing funnel management. Youpossessadvanced knowledge of emerging digital marketing trends and technologies. Cortica cares deeply about the well-being of each member of our team, and we have created a passionate, caring, and growth-minded culture that helps teammates thrive! As a Cortica teammate,we’llsupport your well-being through medical, dental, and vision insurance, a 401(k) plan with company matching and rapid vesting, paid holidays and wellness days, life insurance, disability insurance options, tuition reimbursements for professional development and continuing education, and referral bonuses. We value you and the experience you bring to yourrole, andare proud to provide you with a compensation and benefits package designed to enhance all aspects of your life. The base pay range for this opening is
$101,066.67
to
$126,333.33
. According to your skill level, relevant experience, education level, and location, you will receive compensation that fits appropriately within the range. EOE. This posting is not meant to be an exhaustive list of the role and its duties. Create a Job Alert Interested in building your career at Cortica - Neurodevelopmental? Get future opportunities sent straight to your email. Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf Do you meet the minimum qualifications for this job? * Select... Do you now, or will you in the future, require sponsorship for employment visa status (e.g. H1-B, etc.) to legally work for Cortica in the United States?” * Select... Are you legally authorized to work in the United States? * Select...
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Performance Marketing Manager
to join our growing team! This roleis responsible forleading the strategy, execution, and optimization of all paid and performance-driven digital marketing channels to achieve customer acquisition, engagement, and revenue growth goals. This role combines analytical rigor, strategic thinking, and cross-functional leadership to maximize ROI and drive scalable growth across digital platforms Cortica isa rapidly growing healthcare companywith 24 locations across 8 states pioneering a unique, multi-specialty approach to treating children with autism. Our care model, driven by insights and technologies from emerging neuroscience, brings together clinicians from a range of disciplines to design and deliver comprehensive care to children. Because the heart ofCortica’smission is direct patient care, the skill and compassion of our staff are crucial to achieving extraordinary experiences and outcomes for the families we serve. Our culture and values guide how we work and treat one another. Cortica celebrates diversity and fosters an inclusive environment, seeking ideas and opinions from everyone on the team. We safeguard equal rights and respect for all individuals, regardless of race, color, religion, sex, national origin, age, disability, creed, genetic information, sexual orientation, gender identity or expression, ancestry, veteranstatusor other applicable, legally protected characteristics. All Cortica employment decisions are made based on an individual’s qualifications and ability to successfully performthe jobresponsibilities. What will you do? Strategy & Leadership:
Develop and execute the overall digital performance marketing strategy across paid search (SEM), paid social, display, programmatic, affiliate, and emerging channels to drive patient acquisition, engagement, and conversion across a diverse range of channels. Campaign Management:
Oversee end-to-end campaign planning, budgeting, implementation, and optimization to meet performance KPIs such asCAC,ROAS, andconversion rates. Strategically balance organic growth with targeted paid campaigns (across platforms like Google, Meta, LinkedIn, Display, and CTV) to drive high-quality patient leads and maximize ROI. Budget Management:
Establishand manage comprehensive digital marketing budgets, ensuring efficient allocation of resources to meet both organizational and center-specific targets Website Oversite:
Guidewebsite content, design, and user experience initiatives to create seamless digital journeys that boost engagement and conversions. SEO:
Lead efforts to implement SEO best practices, elevating search engine rankings and driving sustainable organic traffic growth. Email Marketing:
Oversee data-driven email marketing for healthcare providers and lead-nurturing campaigns designed to increase referrals andestablishlong-term partnerships. Data & Analytics:
Utilizeanalytics tools (e.g., Google Analytics, Google Tag Manager, Salesforce,PowerBI) tomonitorperformance, derive actionable insights, and continuously refine digital strategies. Technology & Innovation:
Stay ahead of digital trends andemergingtechnologies, spearheading the adoption of innovative approaches andcutting-edgetools, including AI and Marketingautomation, tomaintaincompetitive advantage. We’dlove to hear from you if: You bring6+ years of experience in digital marketing, preferably with multi-unit and/or healthcare experience. You hold abachelor's degree in Marketing, Business, or related field (or equivalent experience). You have provenexpertisein leading and scaling digital marketing efforts across multiple channels, including Google Ads, Meta (Facebook/Instagram), YouTube, LinkedIn, Programmatic, and more. You havestrongcommand of SEO, PPC advertising, social media marketing, and analytics. You have advanced experience in digital marketing tools, including Google Analytics, A/B testing tools, CRM systems, and campaign management platforms. You have extensive experience with excelrequiredfor reporting purposes. You caninterpret data, make data-driven decisions, and pivotstrategyto improve performance andoptimizeROI. You havedemonstratedexperience with conversion rate optimization and digital marketing funnel management. Youpossessadvanced knowledge of emerging digital marketing trends and technologies. Cortica cares deeply about the well-being of each member of our team, and we have created a passionate, caring, and growth-minded culture that helps teammates thrive! As a Cortica teammate,we’llsupport your well-being through medical, dental, and vision insurance, a 401(k) plan with company matching and rapid vesting, paid holidays and wellness days, life insurance, disability insurance options, tuition reimbursements for professional development and continuing education, and referral bonuses. We value you and the experience you bring to yourrole, andare proud to provide you with a compensation and benefits package designed to enhance all aspects of your life. The base pay range for this opening is
$101,066.67
to
$126,333.33
. According to your skill level, relevant experience, education level, and location, you will receive compensation that fits appropriately within the range. EOE. This posting is not meant to be an exhaustive list of the role and its duties. Create a Job Alert Interested in building your career at Cortica - Neurodevelopmental? Get future opportunities sent straight to your email. Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf Do you meet the minimum qualifications for this job? * Select... Do you now, or will you in the future, require sponsorship for employment visa status (e.g. H1-B, etc.) to legally work for Cortica in the United States?” * Select... Are you legally authorized to work in the United States? * Select...
#J-18808-Ljbffr