Cortica
Performance Marketing Manager (Remote)
Cortica is looking for an innovative, results‑driven Performance Marketing Manager to join our growing team.
This role is responsible for leading the strategy, execution, and optimization of all paid and performance‑driven digital marketing channels to achieve customer acquisition, engagement, and revenue growth goals. It combines analytical rigor, strategic thinking, and cross‑functional leadership to maximize ROI and drive scalable growth across digital platforms.
Cortica is a rapidly growing healthcare company with 24 locations across 8 states pioneering a unique, multi‑specialty approach to treating children with autism. Our care model, driven by insights and technologies from emerging neuroscience, brings together clinicians from a range of disciplines to design and deliver comprehensive care to children. Because the heart of Cortica's mission is direct patient care, the skill and compassion of our staff are crucial to achieving extraordinary experiences and outcomes for the families we serve.
What you will do
Develop and execute the overall digital performance marketing strategy across paid search (SEM), paid social, display, programmatic, affiliate, and emerging channels to drive patient acquisition, engagement, and conversion.
Oversee end‑to‑end campaign planning, budgeting, implementation, and optimization to meet performance KPIs such as CAC, ROAS, and conversion rates.
Establish and manage comprehensive digital marketing budgets, ensuring efficient allocation of resources to meet organizational and center‑specific targets.
Guide website content, design, and user experience initiatives to create seamless digital journeys that boost engagement and conversions.
Lead efforts to implement SEO best practices, elevating search engine rankings and driving sustainable organic traffic growth.
Manage data‑driven email marketing for healthcare providers and lead‑nurturing campaigns designed to increase referrals and establish long‑term partnerships.
Utilize analytics tools (Google Analytics, Google Tag Manager, Salesforce, PowerBI) to monitor performance, derive actionable insights, and continuously refine digital strategies.
Stay ahead of digital trends and emerging technologies, spearheading the adoption of innovative approaches and cutting‑edge tools, including AI and marketing automation, to maintain competitive advantage.
We'd love to hear from you if
You bring 6+ years of experience in digital marketing, preferably with multi‑unit and/or healthcare experience.
You hold a bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
You have proven expertise in leading and scaling digital marketing efforts across multiple channels, including Google Ads, Meta, YouTube, LinkedIn, Programmatic, and more.
You have strong command of SEO, PPC advertising, social media marketing, and analytics.
You have advanced experience in digital marketing tools, including Google Analytics, A/B testing tools, CRM systems, and campaign management platforms.
You are proficient with Excel for reporting purposes.
You can interpret data, make data‑driven decisions, and pivot strategy to improve performance and optimize ROI.
You possess advanced knowledge of emerging digital marketing trends and technologies.
Agency background is a plus.
Your Compensation & Benefits Cortica cares deeply about the well‑being of each team member and provides a comprehensive benefits package, including medical, dental, and vision insurance; a 401(k) plan with company matching and rapid vesting; paid holidays and wellness days; life and disability insurance options; tuition reimbursements for professional development; and referral bonuses.
The base pay range for this opening is
$101,066.67
to
$126,333.33 .
EOE. This posting is not meant to be an exhaustive list of the role and its duties.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
#J-18808-Ljbffr
This role is responsible for leading the strategy, execution, and optimization of all paid and performance‑driven digital marketing channels to achieve customer acquisition, engagement, and revenue growth goals. It combines analytical rigor, strategic thinking, and cross‑functional leadership to maximize ROI and drive scalable growth across digital platforms.
Cortica is a rapidly growing healthcare company with 24 locations across 8 states pioneering a unique, multi‑specialty approach to treating children with autism. Our care model, driven by insights and technologies from emerging neuroscience, brings together clinicians from a range of disciplines to design and deliver comprehensive care to children. Because the heart of Cortica's mission is direct patient care, the skill and compassion of our staff are crucial to achieving extraordinary experiences and outcomes for the families we serve.
What you will do
Develop and execute the overall digital performance marketing strategy across paid search (SEM), paid social, display, programmatic, affiliate, and emerging channels to drive patient acquisition, engagement, and conversion.
Oversee end‑to‑end campaign planning, budgeting, implementation, and optimization to meet performance KPIs such as CAC, ROAS, and conversion rates.
Establish and manage comprehensive digital marketing budgets, ensuring efficient allocation of resources to meet organizational and center‑specific targets.
Guide website content, design, and user experience initiatives to create seamless digital journeys that boost engagement and conversions.
Lead efforts to implement SEO best practices, elevating search engine rankings and driving sustainable organic traffic growth.
Manage data‑driven email marketing for healthcare providers and lead‑nurturing campaigns designed to increase referrals and establish long‑term partnerships.
Utilize analytics tools (Google Analytics, Google Tag Manager, Salesforce, PowerBI) to monitor performance, derive actionable insights, and continuously refine digital strategies.
Stay ahead of digital trends and emerging technologies, spearheading the adoption of innovative approaches and cutting‑edge tools, including AI and marketing automation, to maintain competitive advantage.
We'd love to hear from you if
You bring 6+ years of experience in digital marketing, preferably with multi‑unit and/or healthcare experience.
You hold a bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
You have proven expertise in leading and scaling digital marketing efforts across multiple channels, including Google Ads, Meta, YouTube, LinkedIn, Programmatic, and more.
You have strong command of SEO, PPC advertising, social media marketing, and analytics.
You have advanced experience in digital marketing tools, including Google Analytics, A/B testing tools, CRM systems, and campaign management platforms.
You are proficient with Excel for reporting purposes.
You can interpret data, make data‑driven decisions, and pivot strategy to improve performance and optimize ROI.
You possess advanced knowledge of emerging digital marketing trends and technologies.
Agency background is a plus.
Your Compensation & Benefits Cortica cares deeply about the well‑being of each team member and provides a comprehensive benefits package, including medical, dental, and vision insurance; a 401(k) plan with company matching and rapid vesting; paid holidays and wellness days; life and disability insurance options; tuition reimbursements for professional development; and referral bonuses.
The base pay range for this opening is
$101,066.67
to
$126,333.33 .
EOE. This posting is not meant to be an exhaustive list of the role and its duties.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
#J-18808-Ljbffr