Diocese of Allentown
Director of Strategic Communications, Marian Catholic High School
Diocese of Allentown, Tamaqua, Pennsylvania, United States
Director of Strategic Communications
Marian Catholic High School, Tamaqua
Diocese of Allentown
Title:
Director of Strategic Communications
Job Status:
Exempt/Full‑Time
Availability:
Immediately
Reports to:
Principal
Job Function:
To ensure that all Marian publications, marketing materials, website, press releases, and other communications properly support and reflect our strategic mission and goals.
Key Responsibilities:
Strategic planning for marketing and communications
Brand management and storytelling
Enrollment marketing and lead‑generation campaigns
Oversight of media relations, publications, and digital content
Collaboration with Admissions and Advancement offices
Primary Responsibilities:
Coordinate all communications efforts for the school and its departments.
Maintain and strengthen the school's overall brand by enforcing visual and written guidelines across all school communications and branded merchandise.
Plan, schedule, and implement weekly parent e‑newsletter to parents, board members, and staff and work with the advancement and admission teams on all other email communications to alumni, prospective parents, and prospective students.
Drive overall digital/web marketing efforts, including paid search, SEO, social media channels (Facebook, Instagram, Twitter, Flickr, LinkedIn, YouTube) and email marketing.
Attend school events and classes and take photos for the website and school publications.
Work collaboratively with other departments and advise on publications to ensure they reflect institutional messages and objectives.
Create a comprehensive public relations strategy to market the school to prospective students and families, community, and alumni.
Produce press releases and feature articles for the media; establish and maintain relationships with media and community groups.
Publish and edit the website as the content manager; keep webpages dynamic and consistent.
Plan, write, design, and produce Marian Magazine twice per year and the Annual Report of Gifts.
Oversee the writing and design of non‑student publications (direct mail, invitations, marketing pieces).
Collaborate with the Director of Enrollment Management on comprehensive marketing campaigns.
Layout and design display advertising for newspapers and organization program books.
Establish visual and textual standards for external and internal communications.
Collect alumni and student news clippings; update news bulletins and monitor press release effectiveness.
Create and update the school's crisis communications plan and media strategy.
Provide photography for events and publications; assist in event staffing.
Consult on visual layout and design of publications; design print projects (brochures, reports, posters, invitations, signage).
Maintain a consistent visual look and feel for collateral materials for all events.
Additional Conditions Of Employment:
Due to the nature and mission of the Catholic Church, all employees are bound to exhibit respect for the teachings and discipline of the Church regarding matters of faith and morals, including maintaining a lifestyle that is in conformity with the teachings of the Catholic Church.
Educational Requirements:
Bachelor's degree in Communications, Marketing, or related field.
3‑5 years of related experience.
Physical Demands:
Employees are regularly required to sit, stand, walk, stoop; must be able to talk, hear, use hands, reach and lift up to 10 pounds; vocal, hearing, and visual communication are required.
Working Conditions:
Normal school office setting, Full‑time 7:45 a.m.‑3:00 p.m.; may be required to assist with evenings and weekends for donor meetings and special events.
To apply, submit a cover letter, resume, and three recent references to: Rev. Robert Finlan Principal Marian High School 166 Marian Avenue Tamaqua, PA 18252 Email: rfinlan@mariancatholichs.org
EOE M/F/D/V
#J-18808-Ljbffr
Title:
Director of Strategic Communications
Job Status:
Exempt/Full‑Time
Availability:
Immediately
Reports to:
Principal
Job Function:
To ensure that all Marian publications, marketing materials, website, press releases, and other communications properly support and reflect our strategic mission and goals.
Key Responsibilities:
Strategic planning for marketing and communications
Brand management and storytelling
Enrollment marketing and lead‑generation campaigns
Oversight of media relations, publications, and digital content
Collaboration with Admissions and Advancement offices
Primary Responsibilities:
Coordinate all communications efforts for the school and its departments.
Maintain and strengthen the school's overall brand by enforcing visual and written guidelines across all school communications and branded merchandise.
Plan, schedule, and implement weekly parent e‑newsletter to parents, board members, and staff and work with the advancement and admission teams on all other email communications to alumni, prospective parents, and prospective students.
Drive overall digital/web marketing efforts, including paid search, SEO, social media channels (Facebook, Instagram, Twitter, Flickr, LinkedIn, YouTube) and email marketing.
Attend school events and classes and take photos for the website and school publications.
Work collaboratively with other departments and advise on publications to ensure they reflect institutional messages and objectives.
Create a comprehensive public relations strategy to market the school to prospective students and families, community, and alumni.
Produce press releases and feature articles for the media; establish and maintain relationships with media and community groups.
Publish and edit the website as the content manager; keep webpages dynamic and consistent.
Plan, write, design, and produce Marian Magazine twice per year and the Annual Report of Gifts.
Oversee the writing and design of non‑student publications (direct mail, invitations, marketing pieces).
Collaborate with the Director of Enrollment Management on comprehensive marketing campaigns.
Layout and design display advertising for newspapers and organization program books.
Establish visual and textual standards for external and internal communications.
Collect alumni and student news clippings; update news bulletins and monitor press release effectiveness.
Create and update the school's crisis communications plan and media strategy.
Provide photography for events and publications; assist in event staffing.
Consult on visual layout and design of publications; design print projects (brochures, reports, posters, invitations, signage).
Maintain a consistent visual look and feel for collateral materials for all events.
Additional Conditions Of Employment:
Due to the nature and mission of the Catholic Church, all employees are bound to exhibit respect for the teachings and discipline of the Church regarding matters of faith and morals, including maintaining a lifestyle that is in conformity with the teachings of the Catholic Church.
Educational Requirements:
Bachelor's degree in Communications, Marketing, or related field.
3‑5 years of related experience.
Physical Demands:
Employees are regularly required to sit, stand, walk, stoop; must be able to talk, hear, use hands, reach and lift up to 10 pounds; vocal, hearing, and visual communication are required.
Working Conditions:
Normal school office setting, Full‑time 7:45 a.m.‑3:00 p.m.; may be required to assist with evenings and weekends for donor meetings and special events.
To apply, submit a cover letter, resume, and three recent references to: Rev. Robert Finlan Principal Marian High School 166 Marian Avenue Tamaqua, PA 18252 Email: rfinlan@mariancatholichs.org
EOE M/F/D/V
#J-18808-Ljbffr